media essay-Discuss the issues raised by media ownership within media areas you have studied-

1. In thisessayI will be discussingthe ownershipof MediaownershipIwill refertomycase studyon
the filmcompanies,warp,workingtitlesandvertigo,some of whichare mini majorsandsome
independentalongwithreferringtothe conglomerate universalduringthisessay.Someof the key
issuesamongownershipare control,profitability,distributionandfunding,these issuescanbe very
seriousasthe successof a companyand a filmcan hang onsome of these issues.
Independentfilmcompanies suchasvertigo,wouldstruggle withdistributionbecausedue tolackof
fundsitis hard to getfilmsoutthere,throughadvertisinganddue toa niche audience the revenue
and profitfromfilmsissubstantiallylowerthanthatof a conglomerate andsois theirbudget,
whereaswithaconglomerate theylikelyhave theirowndistributioncompanyso,theydon’thave to
sell theirideanorwouldtheystruggle withfunds,aconglomerate suchasuniversal wouldover
shadowadvertsfromconglomeratesonsocial media,if afilmisnotproperlydistributedthenitwill
likelynotbe verysuccessful inthe box office atgeneratingprofit.
Anotherissue iscreative control,due tothe niche audienceof independentcompanysuchaswarp
films theirideasare notvery restrictedlike those of aconglomerate astheydon’thave toappeal to
the masses,thismeanstheywouldhave fargreatercreative control thana conglomerate,however
due to this,there will be restrictedprofitsasitisa small or niche marketappeal, whereaswith
conglomerateslikeuniversalfollowamore,conventional filmoutline andplottokeepappeal upand
bringin highlevelsatthe box office andprofit.
Anotherissue isprofitability,due tocompaniessuchaswarp filmsbeingindependentthey have
much more niche andcreative films,thesefilmsare notsolelyaimedatmakingprofit,meaning
there are smallermarketsthismeansthattheirprofitcomparedtoa conglomerate suchas universal
isveryrestricted,thismeanssome filmsmaynotbring inanyprofitand mayactuallyloose them
money,whereaswithaconglomerate theyare farlesslikelytobe ata lossbecause there isamuch
more large and variedtargetmarketmeaningtheywill likelyappealtomore people.
The last issue isfunding,companiessuchaswarpfilmswhichare independent,will findsourcing
fundsmuchmore difficultinsome respectsastheywill have lessof theirownfunds,theywill also
struggle because theyhave lessof agoodreputationthanconglomerates,howeverdue tocreativity
theycan get crowdfundedorspottedwhichwill leadtofunding,thisisnothoweveranoptionfor
conglomeratesreally,howeverconglomerates,have agoodreputationandare knownfor films
whichdo well socanmuch more easilygeta loanand failingthattheyare likelytohave theirown
fundsto use ontop of that,or theirowndistributioncompaniesif fundingisanissue,filmssuccess
can be greatlyaffected,andnegatively,asfilmswillnotbe distributedaswell.

2. Overall I wouldsaythat the issuesdiscussedare ahuge problemandmuchmore so for the
independentfilmcompanies,meaningthatthe future of independentfilmscouldbe verybleak,on
top of thisI thinkit isalmostunfairas Conglomerateseasilyovershadow and almostdestroy
independentfilmcompaniesdespitethe rise inindependentcontentCreatorsinmore recentyears,
theywill struggle todistributeandgettheirfilmsseen,despite the exceptional qualityStoryand
entertainmentvalue alongwithcreativity.