UTEC Tourism Management Unit3 Hotel Industry

1. Hospitality Industry

2. The word HOTEL emerges on the XVIII
century form the French language Hospes
that means persons that stays and comes
to latín Hospitium that means hospitality
Hôtel = Mansión
1 Definition

3. Traditional hotel
• The traditional hotel, is a lodging establishment
that includes the sale of rooms, food and
beverages in the same facility and is determined
by the quality of service, size of the hotel, guest
type, geographical location and the way of
operation and organization

4. Hotel organization
The establishment of a lodging is a function of several
factors:
The aim and purpose, before creating the establishment are
considered in the original design
The policy of each country
The hotel policy to follow
The profile of the establishment
The level of establishment
The size of the establishment
The localization
Type of services and its variants
Management Type

5. 2 Plans and Services
Plans: European ( no food )
Bed & Breakfast
( lodging and breakfas)
MAP modifed american plan
( lodging + breakfast + lunch or dinner)
FAP ( Full american plan: lodging + 3 meals)
ALL
(all included: lodging+food+beverage+taxes+tips + entertainment)

6. The type of service: refers to the way in which
guests are served food and drink. The various
forms of service are directed to the varying needs
of different market segments, and also contribute to
the customer perception of value. Among the types
of food and drink service are:
Table service: Guests are driven to the table by a
waiter. The order is taken on the table and the food
and drink was also brought to the table. The waiters
removed the dirty dishes.

7. Service buffet: The buffet service is usually associated with
special events and guests approach the buffet table to pick up
food and drink. Weddings, church raffles and Sunday
brunches some restaurants and clubs often use buffet
service.
Caterer: It is very similar to chair service, because the waiters
bring the food to the table of the host. However, the caterer
that often requires transporting food from a central kitchen.
The food can be served on plates in the central food and
transported in special hot cars to dining room, or can be
transported all at once to a small kitchen
Self: In the self, as in the buffet, the customer chooses his
food and brings it to the table. The difference is that in the
self-service restaurant there employees serving dishes to
customers, while the client is served buffet freely.

9. 3 Hotel types

10. Segmentation. To
counter falling
occupancies during the
1990s, upscale hotels
moved vertically
downward (stretched
their brands) into
midscale operation
10
SEGMENTATION

11. 11

12. BRAND
Brand. Segmentation has created issues as
well as solutions. Identification of
new products can be muddled by too many
new designs, new logos, and new promotions.
It took time for hoteliers to realize that
collecting a group of like hotels-or even worse,
unlike hotels-under one name did not
automatically create a brand.
Customer recognition is what defines a brand:
recognition of the name and the logo. To that
end, hotel chains have poured advertising
dollars into the creation of new brands
12

13. EXAMPLES
Casino
Convention
13
American plan
Continental plan
European plan
SEGMENTED BY ACTIVITIES SEGMENTED BY PLAN

14. EXAMPLES
Corporation
Individual
Chain
14
Deluxe
Mid Range
Budget
SEGMENTED BY FINANCING SEGMENTED BY PRICE

15. EXAMPLES
Airport
Highways
Sea side
Mountains
15
1 to 5
Stars
SEGMENTED BY LOCATION SEGMENTED BY RATINGS

16. EXAMPLES
Business
Groups
Leisure
16
Commercial
Residential
Resort
SEGMENTED BY MARKETS SEGMENTED BY TYPE

17. EXAMPLES
Chain
Management
company
Self-managed
17
Bed and breakfast
Extended stay
Health spa
SEGMENTED BY MANAGEMENT SEGMENTED BY USE

18. 18
LEVEL OF SERVICE

19. Based on the Level of Service
Economy/ Budget hotels: These hotels meet the basic
need of the guest by providing comfortable and clean room
for a comfortable stay.
Example: Central Park , Gwalior
Mid market hotels: It is suite hotel that offers small
living room with appropriate furniture and small bed room
with king sized bed.
Example: Crystal Inn , Agra
Luxury hotels: These offer world class service providing
restaurant and lounges, concierge service, meeting rooms,
dinning facilities. Bath linen is provided to the guest and is
replaced accordingly. These guest rooms contains
furnishing, artwork etc. prime market for these hotels are
celebrities, business executives and high ranking political
figures.
Example: Hyatt Regency, New Delhi.

20. 20
THEMED

21. Heritage hotel: In this hotel a guest is graciously
welcomed, offered room that have their own history,
serve traditional cuisine and are entertained by folk
artist. These hotels put their best efforts to give the
glimpse of their region.
Example: Jai Mahal palace in Jaipur.
Ecotels : these are environment friendly hotels these
hotel use eco friendly items in the room.
Example: Orchid Mumbai is Asia first and most
popular five star ecotel.
Boutique hotels: This hotel provides exceptional
accommodation, furniture in a themed and stylish
manner and caters to corporate travelers.
Example: In India the park Bangalore is a boutique
hotel
Spas: is a resort which provide therapeutic bath and
massage along with other features of luxury hotels in
India Ananda spa in Himalaya are the most popular
Spa.

22. 22
LOCATION

23. Airport

24. Airport
Fairmont Vancouver Airport, Canada

25. Luxury

26. Luxury
Emirate Palace, Abu Dhabi

27. Nature

28. Kolarbyn Ecolodge, Sweden

29. Apart Hoteles

30. Wilde Aparthotels by Staycity,
England

31. Youth hotels

32. Urban Youth Hostel, Spain

33. Business

34. B Business Hotel & Spa, Antalya, Turkey

35. Family

36. Casa de Campo, Dominican Republic

37. Inn

38. Old Sturbridge Village, USA

39. Monument

40. Cosmos Hotel, Russia

41. Resorts

42. The Tubkaak Krabi Boutique, Thailand

43. Motels

44. Motel 6, USA

45. Casino

46. Caesar Palace, Las Vegas, USA

47. Capsule

48. First Cabin Tsukiji, Japan

49. Cliff

50. Skylodge Adventures Suites, Peru

51. Peru

52. Tree hotel

53. Tree Hotel in Haradas, Sweden

54. Underwater

55. Jules Undersea Lodge, Florida, USA

56. Rustic

57. Chalet Brickell Guest House, France

58. Season

59. The Vista Hotel, Brixen, Italy

60. Ice

61. Hôtel de Glace, Quebec, Canada

62. Theme

63. Walt Disney World® Resort

64. Mountain

65. Hotel Everest View:
The Himalayas, Nepal.

66. Salt
Casa de Sal - Salt Hotel
Uyuni, Bolivia

67. others

68. PET HOTELS

70. 4 Chain Hotels

71. • They consist in several units
that belong to an associated or
they operate a great number or
establishments
Definition

72. 10 Principal
GROUP HOTELS
1 CENDANT 6344 hoteles
2 CHOICE 5132 hoteles
3 BEST WESTERN 4195 hoteles
4 ACCOR 4065 hoteles
5 INTERCONTINENTAL 3606 hoteles
6 HILTON CORPORATION 2747 hoteles
7 MARRIOTT INTERNATIONAL 2672 hoteles
8 CARLSON HOSPITALITY 922 hoteles
9 STARWOOD HOTELS 845 hoteles
10 GLOBAL HYATT 738 hoteles

73. Cendant Corporation
Henry Silverman
1996
Founder
It is an American and private equity
investors entrepreneur. Silverman is
best known for his role in the
construction of Cendant Corporation in
a service company business billions of
dollars that offers car rental, travel
reservations and brokerage services
real estate and was also the largest
franchisor of hotels around the world.

75. Choice Hotels
Steve Joyce
CEO
CEO, Chairman
of the Board of
Directors,
Former Minister
of
Transportation
was General
Manager
Australia
Marrior
Corporation

77. Best Western International
It describes itself as the largest hotel chain in the world, even registering with
the slogan "THE WORLD'S LARGEST HOTEL CHAIN®", with
approximately 4,000 hotels in over 80 countries and territories on five
continents. This hotel chain is based in Phoenix, Arizona, United States.
The main market is North America Best Western International with more than
2,000 hotels. Each hotel must meet minimum standards, such as free internet
access Wi-Fi.
Unlike other chains that have both directly operated hotels and franchised
hotels companies that manage hotels, Best Western International only uses the
franchise format. ".

78. Kong is known in the industry as a strategic and innovative thinker. Its
global brand strategy includes initiatives such as raising levels,
stratification of the brand into three levels, launching new brands and
establishing alliances with high-profile marketing organizations, such as
Harley-Davidson and Facebook.
David Kong
President & CEO

79. Accor In 1967 they founded the SIEH
(investment company Hôteliers et
d'exploitation) hotel group and open the
first Novotel hotel outside Lille, in
northern France.
In 1974, ibis launched the brand with the
opening of ibis Bordeaux. The following
year, SIEH acquired the Courtepaille and
Mercure brands, and in 1980 the Sofitel
hotel chain, which then consisted of 43
hotels
Paul Dubrule y Gérard Pélisson
Founders

80. Accor Hotels Accor S.A. known as French is a multibillion dollar
company operating in 94 countries.

81. Intercontinental Hotels Group
HG has about 842,749 guest rooms and 5,656 hotels across nearly 100 countries. IHG owns
several brands, including InterContinental, Regent Hotels, Six Senses Hotels, Kimpton
Hotels and Resorts, Hualuxe, Crowne Plaza, voco Hotels, Hotel Indigo, Holiday Inn,
Holiday Inn Express, Holiday Inn club vacations, avid, Candlewood Suites, EVEN Hotels,
and Staybridge Suites.
William Bass
Founder

82. Pan American Airways founder Juan Trippe established the InterContinental
brand as a division of PanAm and opened the first hotel in Belém, Brazil, in
1946. On August 19, 1981, PanAm sold holding InterContinental Hotels
Corporation (IHC) to Grand Metropolitan in the UK for $ 500 million.

83. Hilton Worldwide Holdings Inc., formerly Hilton Hotels Corporation, is an
American multinational hospitality company that manages and franchises a broad
portfolio of hotels and resorts. Founded by Conrad Hilton in May 1919, the
corporation is now led by Christopher J. Nassetta.
Hilton is headquartered in Tysons Corner, Virginia. As of May 7, 2020, its portfolio
includes 6110 properties (including timeshare properties) with 977,000 rooms in
120 countries and territories, including 689 that are managed and 4,947 that are
franchised, with the combined managed and franchised properties having a total of
893,494 rooms, in addition to 68 that are owned or leased including 59 that are
wholly owned or leased, one owned by a consolidated non-wholly owned entity,
two that are leased by consolidated variable interest entities (VIEs) and six that are
owned or leased by unconsolidated affiliates. Prior to their December 2013 IPO,
Hilton was ranked as the 36th largest privately held company in the United States
by Forbes.

85. CLASIFICATION
• Administration Contracts
• Franchises
• Reference groups

86. CLASSIFICATION
• MANAGEMENT CONTRACTS
• Operating properties of other owners
• The company operates the hotel, pay expenses
and receives a payment from the owner.
• The rest is owners for taxes, insurance, etc.
• Owner is responsible for all financial and legal.
• THIS TYPE OF CONTRACTS HAVE BEEN A
LOT OF GREAT SUCCESS FOR STRINGS.

87. Distribution system that allows for expansion of the
company and the possibility of success who acquires
without further investment.
The chain most successful franchise - Holiday Inn
Services:
a. Methods (inspectors visit) to operating procedures using
manual
b. training programs
c. cost reduction recommendations
FRANCHICES

88. • Cendant ( Wyndham) 6,344 franchices
• Choice Hotels Intl. 5,132 frachices
• Intercontinental Hotles Group 3,606 franchices