What buying situation do organisational buyers face?

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this presentation is based on the question "What buying situation do organisational buyers face?" as given in south asian perspective of marketing management by kotler and keller.

Marketing

What
buying
situations
do
organisational
buyers
face?

Awareness
Interest
Evaluation
Trial
Adaptation
New task
passes
through
several
stages

created BY-
Shruti Bansal
UIT- RGPV, BHOPAL
For
during an Internship
with Prof. Sameer
Mathur, IIM Lucknow
www.IIMInternship.c
om

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