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Creating customer value and relationships is important for businesses. To do so, companies must understand customer needs and deliver superior value through their products and services. Building strong relationships also involves listening to customers, communicating effectively, and providing excellent customer service at every step.
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Creating Customer Value, Satisfaction and Loyalty / Marketing Management BY ...
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Brands Versus Private labels : Fighting to win
This presentation is done by Naagarjun K S, SIT Tumkur. During the internship by Prof Sameer Mathur IIM Lucknow.
Case study on Goodyear: The Aquatred launch
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7. CAUSES OF BRAND DECLINE Product life cycle (PLC) framework: identifies four stages: introduction, growth, maturity, and decline. It uses sales to define the stages of the life cycle, which in turn are used to predict sales. Different forces leads to brand’s evolution • Managerial actions • Environmental factors • Competitive actions
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To what extent must the company adapt its products and marketing program to e...
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A company considering expanding globally should review factors like higher potential profits from a larger customer base, the need to compete with global competitors, and risks like offering unworthy products, facing confused business cultures, and requiring efficient managers to navigate challenges abroad.
How can companies evaluate and select specific foreign markets to enter?
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Why is marketing important
Marketing is the process of creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society. It is important as it helps identify human and social needs, build demand for products and services, introduce and gain acceptance for new products, create job opportunities, build strong brands, build loyal customer bases, reduce risks, and forecast future trends and demands. This document was created by Rahee Hardaha during an internship with Prof. Sameer Mathur of IIM Lucknow.
What is the scope of marketing
The document defines the modern market as including not just goods and services, but also experiences, people, places, organizations, ideas, and information. It was created by Rahee Hardaha of IIT Delhi during an internship with Professor Sameer Mathur of IIM Lucknow to explore what constitutes a market in the 21st century beyond traditional concepts.
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Case analysis :Gino SA distribution channel management
Case analysis :Gino SA distribution channel management
How should the company manage and organize its international activities?
How should the company manage and organize its international activities?
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How do marketers influence country-of-origin effects?
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What are the differences between marketing in a developing and developed market?
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What factors should a company review before deciding to go abroad?
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How has marketing management changed in recent years