Intro to Campus Journalism The contents did not come from me. I just prepared the slides for a lecture.

1. JOURNALISM IN
GENERAL
B A T A N G A S S T A T E U N I V E R S I T Y M A I N I
C O L L E G E O F T E A C H E R E D U C A T I O N
E N G 3 1 0 – C A M P U S J O U R N A L I S M
P R E P A R E D B Y : M A M R E J

2. Campus Paper and School Paper Advising by Ceciliano-Jose Cruz

4. Written
Oral
Visual
Campus Paper and School Paper Advising by Ceciliano-Jose Cruz

5. SCOPE OF JOURNALISM
•Journalism can be
divided into three
areas:
written, oral, visualCampus Journalism and School Paper Advising by Ceciliano-Jose Cruz (2010)

6. WRITTEN JOURNALISM

7. BROADCAST MEDIA
(ORAL, VISUAL)

8. FILM MEDIA

9. FUNCTIONS OF THE CAMPUS PAPER

10. It is a mimeographed or
printed publication
released by staff
members whose names
appear in the editorial
box.
Campus Paper and School Paper Advising by Ceciliano-Jose Cruz

11. TRADITIONAL FUNCTIONS OF A
CAMPUS PAPER
• Aid to the students
– Provides an opportunity for interesting writing
– Give students the opportunity to learn how to read newspapers
– Acts as stimulus for better work
– Develops students’ powers for observation and discrimination
– Serves as an outlet and motivation for journalistic writing
– Offers training in organization, business methods, commercial art
– Salesmanship, bookkeeping, and business management
– Develops qualities of cooperation, tact, accuracy, tolerance, responsibility and
– leadership
An Introduction to Journalism by Spears and Lawshe Jr.

12. TRADITIONAL FUNCTIONS OF A
CAMPUS PAPER
• Aid to the school and
community
– forms the community in the work of
the school
– Publishes school news
– Creates and expresses school
opinion
– Makes known the achievements of
the school
– Helps unify the school
– Encourages and stimulates
worthwhile activities
An Introduction to Journalism by Spears and Lawshe Jr.
• Aid to the school and
community
– Develops right standard of conduct
– Provides an outlet for student
suggestions for the betterment of
the school
– Develops better interschool
relationship
– Develops school spirit
– Develops cooperation between
parents and school

13. MODERN FUNCTIONS
OF A CAMPUS PAPER
•Information
function
•Opinion function
•Education function
•Watchdog function
•Laboratory function
•Documentation
function
•Entertainment
function
•Developmental
function
Campus Paper and School Paper Advising by Ceciliano-Jose Cruz

14. SECTIONS / PARTS OF A CAMPUS PAPER
A. Front Page
1. Local News
2. Foreign News
3. Dateline News
4. Weather News
5. Index
6. Nameplate
7. Ears
8. Banner
9. Running head
10.Headline
11.Deck
12.Lead
13.News story
14.Columns
15.Column rule
16.Fold
17.Byline
18.Box
19.Cut
20.Cutline
21.Kicker
22.Credit line
Campus Paper and School Paper Advising by Ceciliano-Jose Cruz