Future of Social Media: Insanity 3.0 or logic of becoming

3. Unilateral and intrusive marketing blender as we have seen in recent decades gave way to a
new communication between brands and consumers: "shut up and buy" no longer works
This is the spill-over effect

4. As companies perception is put in question, A
reverse perception ignites: the digital world
is not as virtual as we once believed.
Emerging social networks, content-driven and
written by consumers force today’s brand to submit
and respect to this new social order;

5. Marketing + Evolution + C2C = SEING THE UNSEEN
THE RE-eVOLUTION
3.0:
From presumption to Exponentialism

6. The social media revolution:
Distributors are becoming new
“virtual manufacturers”

7. Many companies have spent
the best part of the last
decades JUST re-engineering
business processes

8. But IGNORED
CUSTOMER
PROCESSES

9. Often, progress slides in reverse
because linear states of minds
held communication
exponentialism hostage in a
Unilateral Black & white
Orphanage devoid of eVolv.

10. Until a new
Socio
quake hit

12. THE NEW
SOCIAL MEDIA
RE-Valuation
The new
Consciousness shift

13. From Democracy to
Sociocracy 3.0: the
reverse perception:
Emerging social networks,
content-driven and written by
consumers force today’s
brands to shift and respect
this new social Re-valuation
or face socio ramification.

14. THE
METASOCIAL
RE-VALUATION
• Augmentation
• Cognification
• Energification
• Personification
• Soul-DATA-ficiation
• Disambiguation
etc

15. The new social re-valuation yields to a new reform:
The fading of the consumer entity and the birth of new
entity called e-community 3.0 No longer do we address to
the world as me world but as our community.
As unilateral way succumbs to the community, brands
have no other options but to surrender or be blocked

16. Our community is a culture
• is delocalized;
• is dematerialized (virtual library, self implication, interaction);
• is analogous (a parallel life: Avatar, Second Life etc.) ;
• is creative and collaborative;
• is nomadic (Smartphone, iphone Laptop, Netbook etc.) ;
• is exhibitionist (a world where I’m the hero, the my digital life king );
• is personalized (my site, my blog, my photo, my mp3, my vlog);
• is a community (multi players online gaming, casual);
• is competitive (a constant auto-evaluation/valuation and reevaluation)

17. Our culture is
by default
sharing
we can buzz you or bust you.
It’s up to you

18. We can be passive
Aggressive contributors

19. Editorial shift in
the attention
economy

20. We’re the NEW influencers
With the very recent emerging social warriors 3.0 , consumer has
changed dramatically. The community is now self expressive.
Community now speaks to brands. But part of this one to one
community is Intra-communication. The community now
TRUSTS more their peer’s opinions than that of the ‘’expert’’
or a celebrity.

21. 1- Access to non expert content;
2- Access to self-validated content;
3- Community content exchange;
4- Personalized content design;
5- Collaborative access and content
participation ;
6-Content disambiguation is IN

22. The buzz era 3.0:
end of traditional
clichés
The only limit is YOU

23. One challenge faces the brand today:
In addition to adapting to these new forms of
communication and the new message emission discharges,
brand to solicit new ways to channel us, or at least follow
what is said.

24. Regardless of consequences, when two community
members are discussing a brand in private, they buzz it by
exposing it to other communities in the megacosm
The user-generated content develops and amplifies all
messages, both positive and negative. This is the new BUZZ
of the XXI : a community generated e-W.O.M: the new
Intelligent marketing radicalism 3.0

25. We are a community, we breath a social dopamine.
Soul Data is our new high velocity fuel, it’s our net
worth and We choose who to share it with.

26. • We are primarily egocentric ;
• We’re foremost a community;
• We’re a community of exhibitionists;
• We’re a medium of integration ;
• We’re a vector of modernity ;
• We’re the new democracy;
• How many friends do you have on FB? u dig?

27. We are two realities, more fluid,
more fragmented and more
aggregated than you think

28. We now pay more to express
ourselves, and less to consume,
advertising in our social-medias
had become irrelevant to us.

29. Assumption is TOXIC to brand success
Your brand now belongs to us, and we’re changing it via
(our networks, forums, conversation, blogs, reviews ...)
GET SOCIAL : save your brand from falling, save your
breath, BUZZ it right, or be busted

30. Social media 3.0 by default
means being open, follow the
rule be open, be salient or we
disengage…

31. The end of the
web, age
of thrusters

32. Forget AI, dig deep in our HI (Human
Intelligence) lifespan repertoires to understand
our behavior, to get close to us and to engage
us.
We looked fondly back at your website but thanks
but no thanks. We’ve congregated elsewhere.

33. Websites have become just launching tarmacs and too many
have become traps land mines. We no longer need to visit or
revisit. We just don’t trust them
They are important, as one who speaks to the importance,
but we have no reason to find ourselves in front of anyone
to hear them speak. We can also read, listen and vlog ...

34. Websites era, to
become platform
era, to become
mobile super stores
era, our C-2-C era

35. Web sites become apps of participation
& citizenship. No longer do we need to
know but need to get involved in a
Democratic Engagement

36. The creation of socio-
technical platforms
that combine specific
features with actors
and exchange
of acts.

37. The new technologies would overcome the
one-to-many syntax and characters of the
once-dominant mass media in favor of
unmediated connections among the new
global citizens 3.0.

38. We’re reviving a dormant public sphere by
creating new networked spaces for
participation and de-territorialized domains
for deliberation.

39. The model you believed to be stabilized is collapsing. It will
perhaps be e-shops, localized points of material reality, but
for everything else, for all that is digitized, the entry point
located will no longer have a meaning.
The information will be everywhere, in a state of fluidity and
ubiquity. Much like links, Human links to be reorganized
dynamically, bi-directionally, much like the signals into our
two brains.

40. We'll push Soul Data into the global flow.
To some, resolving the pipeline will suffice, others will send
their blogs to satellites into geo-stationary orbit, other short
messages micro-blogging, just links, smiles, impressions,
while others will ship spacecraft to explore the infinite, large
text and perhaps deeper.
Time thrusters has come.

41. This, will soon be gone too WHY

42. WHY?
Hyper Relevance

43. We unfollowed
the rules

44. How to improve
R.O.P? (Return On Performance)

45. ‘’ Inspire conversation, do not deliver mass non-
semantic and homeless content. We live in the
second world now.
We no longer listen nor see myopic and folkloric
self-serving advertising, we’ve evolved, if you
haven’t… save your tap dance to someone who
cares ‘’
The Prosumers 3.0

46. • Inspire to motivate, do not promote mechanics and
assembly lines;
• Build Empathy not focus on dead-end reach;
• Move from advertising to Utilitarianism ;
• Add eco-value, you’re not in the movie business

47. • Influence attitudes and behaviors
• Make your brand back-to-the-front not
a means-to-an-end;
• Engage us in conversation, make us part of
your conversation;

48. • Think conversation not reach;
• Develop reach, don’t buy reach, you can’t buy
people’s love;
• Out-shouting competition is unsustainable;
• We stopped paying for delivering irritation;

49. • Amplify our voices through interaction;
• What you say about your brand is irrelevant;
• We can tell a better story of your brand than
you can, our C2C is more credible and
creditable

50. Our credibility is built on authenticity, your
role is to amplify our stories, our purpose,
our identity. Be in our energy field or be
outfielded

51. Amicably // JEF / Linkdedin