Talking the fundamental, physical process of validating a purchase. Look at a thumbnail add to cart, purchase. Not talking about groupon, gilt or the like.
IHAF- Blurring the Lines with Augmented Reality
Blurring The Lines <br />With Augmented Reality<br />
Hello! We’re Zugara<br />Snapshot: Zugara develops Augmented Reality software and robust applications that advance the way in which people are able to interact with real time digital data. <br />Founded: 2001<br />Location: Los Angeles<br />Member: AR Consortium<br />Products: ZugMO – Motion Capture<br /> Webcam Social Shopper – Augmented Reality E-Commerce<br />ZugSTAR – Streaming Augmented Reality<br />ZugMUG – Facial Tracking<br />Web: www.zugara.com<br />Blog: www.weareorganizedchaos.com<br />Facebook: www.facebook.com/augmentedreality<br />YouTube: www.youtube.com/zugara<br />Twitter: www.twitter.com/zugara<br />
Where’s The ROI?<br />Since the launch of Hotels.com Virtual Vacation micro-site using AR, bookings soared by 36% <br />(Hotels.com, 2010)<br />70% of Dabs.com visitors engaged with their AR experience. Of that group 13% then purchased (utalkmarketing.com, 2010)<br />Swiss watchmaker Tissot saw in-store sales of its watches rise by 85% <br />(utalkmarketing.com, 2010)<br />
AR + Integrated Channels<br />Major advertising and marketing channels have started using AR.<br />
Online has exploded with branded engagements.<br />
Evolution of the NUI<br />Microsoft “Kinect”<br />Both Sony and Microsoft will be launching motion based gaming systems this year, entering a marketplace that is currently dominated by the NinendoWii.<br />People’s awareness and comfort level with this type of interface will subsequently skyrocket as we can expect robust advertising dollars to be put behind all of the gaming systems.<br />Sony “Move”<br />
Cannonballz! Game Stats<br />Case Study (over a one year period)<br /> <br />Unique Visitors<br />22,926<br />Average Time Spent On Site<br />4 min 44 sec<br />% Of Unique Repeat Visitors<br />27%<br />% Of Unique Visitors That Logged Into Facebook<br />14%<br />% Of Unique Visitors That Had Webcams*<br />78%<br /> *Note: this number is in line with what Best Buy saw (78%) when they integrated an AR execution into a Sunday circular<br />
The Webcam Social ShopperAugmented Reality ShoppingA Proprietary Application<br />
The Problem<br />Shopping offline is a social and emotionally rewarding experience for Madison.<br />Online is a different story. Her experience is utilitarian. It’s solitary, and has remained largely unchanged since the mid 90s.<br />THE RESULT: -- Conversion Rates Are Low -- Return Rates Are High<br />
Usability</li></ul>To Become:<br /><ul><li> Central touchpoint for AR</li></li></ul><li>Augmented Reality “Rights”<br />Virtual Ownership…<br /> Who owns ‘virtual’ space in the real world?<br />
Connected TVs Will Be a Powerful Medium<br />U.S. shipments of web-enabled consumer electronic (CE) devices that support TV applications will grow from 14.6 million in 2010 to 83.4 million by 2014.<br />By 2014, over 59 million U.S. broadband households willown at least one CE device that supports TV applications.<br />By 2014, the U.S. installed base of CE devices that support TV applications will be 136 million units. (IN-STAT) <br />
“The best way to predict the future is to invent it.”<br />- Alan Kay<br />
Proprietary Technology #1<br />ZugMO (Zugara Motion Capture)<br /> <br /> <br /> <br /> <br />ZugMO is a computer interface that allows people to interact with their computer via their web cam rather than their keyboard or mouse. <br />With ZugMO a person’s movements, or motions, are captured by their web cam. This allows the person to interact with their system while several feet away.<br />
Proprietary Technology #2<br />ZugSTAR (Zugara STreaming AR)<br />ZugSTAR is a web based video conferencing technology that allows people in different locations to have shared AR experiences. Like other video conferencing systems ZugSTAR allows for two-way video transmissions, but with the added functionality of allowing people to interact with one another's “augmented” experience in real time. <br />DID YOU KNOW? Gartner IT predicts that by 2015 over 200 million people will be paying for video conferencing. <br />With ZugSTAR, Augmented Reality becomes a technology that facilitates collaboration. People no longer need to be in the same room to manipulate and discuss 3D models, as physical distance becomes less of a barrier.<br />
Proprietary Technology #3<br />ZugMUG (Zugara Facial Tracking)<br /> <br /> <br /> <br /> <br />ZugMUG is a piece of facial tracking software that allows the webcam to determine where a person’s face is within the video stream.<br />With ZugMUG a person’s face can become the “marker”, subsequently allowing for Augmented Reality executions where people no longer need to hold a piece of paper up to the webcam.<br />
Augmented Reality Revenue<br /> Handheld platforms will transform the Augmented Reality ecosystem, with revenue associated with Augmented Reality growing from about $6 million in 2008 to more than $350 million in 2014. <br /> (ABI Research study “Augmented Reality: Adding Information to Our View of the World”)<br />
Worldwide Webcam Growth Rate<br /> Markets for webcams at $1.8 billion in 2008 are anticipated to reach $3.2 billion by 2015, growing in response to decreases in unit costs and increases. <br />(Wintergreen Research - Worldwide WebCam Market Shares, Strategies, and Forecasts, 2009-2015)<br />
Webcam Video Uploads on Facebook<br /> As of last March 2009, 40% of Facebook Video Uploads were via Webcam<br /> (Businessweek – Facebook Grows As A Video Platform)<br />
AR Polls: Browser Plug-In<br />Would you view an online Augmented Reality experience if it required you to download and install an Internet Browser plug-in other than Flash? (256 Votes)<br />
AR Polls: Do You Have a Webcam?<br />Do you have a webcam on any of your computers, or do you plan to have one within 6 months? (307 Votes)<br />
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