Search Engine Optimization<br />How to Rank Your Site #1 on Google<br />
About Me<br />Zeke Camusio<br />Founder and CEO of<br />Been Doing SEO Since 2001 and Ranked 250+ Websites on the First Pa...
TheSEO Process<br />
Competitive Analysis<br />Site Optimization<br />Keyword Research<br />✔<br />1<br />2<br />3<br />Content Creation<br />L...
Step #1: Keyword Research<br />
The Keyword Research Process<br />Albany Attorney<br />Albany Lawyer<br />5 - 15<br />1- Discovery<br />2- Analysis<br />1...
Keyword<br />Discovery<br />
Google Keyword Tool<br />Your home page<br />Other pages<br />Your competitor’s site<br />
The Keywords on Your Mind<br />
Spy on Your Competitors<br />
Spy on Your Competitors<br />
Spy on Your Competitors<br />
Dig Deeper<br />
Keyword<br />Analysis<br />
Search Volume<br />
Current Ranking<br />http://tools.seobook.com/firefox/rank-checker/<br />
Competition<br />http://www.seomoz.org/keyword-difficulty/<br />
Relevancy<br />
Choosing<br />The Right<br />Keywords<br />
Choosing the Right Keywords<br />Primary Keywords (5-15)<br />Secondary Keywords (100-500)<br />
Step #2: Competitive Analysis<br />http://bit.ly/ca-webinar<br />
Step #3: Website Optimization<br />Website Optimization<br />PageOptimization<br />ArchitectureOptimization<br />
Architecture Optimization<br />Content can be accessed by Google<br />Effective linking structure<br />No duplicate conten...
Page Optimization<br /><ul><li> Page title (1 at the beginning)
 Meta description (1)
 URL (1)
 H1 Headline (1)
 Possibly H2, H3 headlines (1)
 Image ALT tags (1)
 Image filenames (1)
 Body text (once for every 100 words – no hard rule)
 Anchor text of links pointing to that page</li></li></ul><li>Step #4: Content Creation<br />
A 2-Step Process<br />Content Creation<br />Content Promotion<br />
Content Creation<br />
Content Promotion<br /><ul><li>Your Blog
Your Subscribers
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SEO - PCC Presentation - June 2011

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SEO - PCC Presentation - June 2011

  1. 1. Search Engine Optimization<br />How to Rank Your Site #1 on Google<br />
  2. 2. About Me<br />Zeke Camusio<br />Founder and CEO of<br />Been Doing SEO Since 2001 and Ranked 250+ Websites on the First Page of Google<br />
  3. 3. TheSEO Process<br />
  4. 4. Competitive Analysis<br />Site Optimization<br />Keyword Research<br />✔<br />1<br />2<br />3<br />Content Creation<br />Link Building<br />Analytics<br />4<br />5<br />6<br />
  5. 5. Step #1: Keyword Research<br />
  6. 6. The Keyword Research Process<br />Albany Attorney<br />Albany Lawyer<br />5 - 15<br />1- Discovery<br />2- Analysis<br />100 – 1,000<br />
  7. 7. Keyword<br />Discovery<br />
  8. 8. Google Keyword Tool<br />Your home page<br />Other pages<br />Your competitor’s site<br />
  9. 9. The Keywords on Your Mind<br />
  10. 10. Spy on Your Competitors<br />
  11. 11. Spy on Your Competitors<br />
  12. 12. Spy on Your Competitors<br />
  13. 13. Dig Deeper<br />
  14. 14. Keyword<br />Analysis<br />
  15. 15. Search Volume<br />
  16. 16. Current Ranking<br />http://tools.seobook.com/firefox/rank-checker/<br />
  17. 17. Competition<br />http://www.seomoz.org/keyword-difficulty/<br />
  18. 18. Relevancy<br />
  19. 19. Choosing<br />The Right<br />Keywords<br />
  20. 20. Choosing the Right Keywords<br />Primary Keywords (5-15)<br />Secondary Keywords (100-500)<br />
  21. 21. Step #2: Competitive Analysis<br />http://bit.ly/ca-webinar<br />
  22. 22. Step #3: Website Optimization<br />Website Optimization<br />PageOptimization<br />ArchitectureOptimization<br />
  23. 23. Architecture Optimization<br />Content can be accessed by Google<br />Effective linking structure<br />No duplicate content<br />Read this: <br />http://bit.ly/zeke-seo-onsite<br />
  24. 24. Page Optimization<br /><ul><li> Page title (1 at the beginning)
  25. 25. Meta description (1)
  26. 26. URL (1)
  27. 27. H1 Headline (1)
  28. 28. Possibly H2, H3 headlines (1)
  29. 29. Image ALT tags (1)
  30. 30. Image filenames (1)
  31. 31. Body text (once for every 100 words – no hard rule)
  32. 32. Anchor text of links pointing to that page</li></li></ul><li>Step #4: Content Creation<br />
  33. 33. A 2-Step Process<br />Content Creation<br />Content Promotion<br />
  34. 34. Content Creation<br />
  35. 35. Content Promotion<br /><ul><li>Your Blog
  36. 36. Your Subscribers
  37. 37. Forums / Discussion Boards
  38. 38. LinkedIn Groups
  39. 39. Facebook/Twitter/LinkedIn
  40. 40. Joint Ventures / Guest Blogging (Pick up the Phone!)</li></li></ul><li>Step #5: Link Building<br />http://bit.ly/hFVpw8<br />
  41. 41. Step #6: Analytics<br />
  42. 42. What You Need to Analyze<br />Visits per Keyword<br />Conversion Rate per Keyword<br />http://vimeo.com/20815516<br />
  43. 43. Local SEO<br />http://bit.ly/zeke-local-seo-webinar<br />
  44. 44. Let’s review the SEO process again…<br />
  45. 45. Competitive Analysis<br />Site Optimization<br />Keyword Research<br />✔<br />1<br />2<br />3<br />Content Creation<br />Link Building<br />Analytics<br />4<br />5<br />6<br />
  46. 46. Thank You!<br />Zeke Camusio<br />503-367-7561<br />zeke@TheOutsourcingCompany.com<br />www.TheOutsourcingCompany.com<br /> @ZekeCamusio<br /> LinkedIn.com/in/ZekeCamusio<br /> Facebook: Facebook.com/ZekeCamusio<br />
  47. 47. Questions?<br />
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