SEO - PCC Presentation - June 2011

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  • 1. Search Engine Optimization
    How to Rank Your Site #1 on Google
  • 2. About Me
    Zeke Camusio
    Founder and CEO of
    Been Doing SEO Since 2001 and Ranked 250+ Websites on the First Page of Google
  • 3. TheSEO Process
  • 4. Competitive Analysis
    Site Optimization
    Keyword Research

    1
    2
    3
    Content Creation
    Link Building
    Analytics
    4
    5
    6
  • 5. Step #1: Keyword Research
  • 6. The Keyword Research Process
    Albany Attorney
    Albany Lawyer
    5 - 15
    1- Discovery
    2- Analysis
    100 – 1,000
  • 7. Keyword
    Discovery
  • 8. Google Keyword Tool
    Your home page
    Other pages
    Your competitor’s site
  • 9. The Keywords on Your Mind
  • 10. Spy on Your Competitors
  • 11. Spy on Your Competitors
  • 12. Spy on Your Competitors
  • 13. Dig Deeper
  • 14. Keyword
    Analysis
  • 15. Search Volume
  • 16. Current Ranking
    http://tools.seobook.com/firefox/rank-checker/
  • 17. Competition
    http://www.seomoz.org/keyword-difficulty/
  • 18. Relevancy
  • 19. Choosing
    The Right
    Keywords
  • 20. Choosing the Right Keywords
    Primary Keywords (5-15)
    Secondary Keywords (100-500)
  • 21. Step #2: Competitive Analysis
    http://bit.ly/ca-webinar
  • 22. Step #3: Website Optimization
    Website Optimization
    PageOptimization
    ArchitectureOptimization
  • 23. Architecture Optimization
    Content can be accessed by Google
    Effective linking structure
    No duplicate content
    Read this:
    http://bit.ly/zeke-seo-onsite
  • 24. Page Optimization
    • Page title (1 at the beginning)
    • 25. Meta description (1)
    • 26. URL (1)
    • 27. H1 Headline (1)
    • 28. Possibly H2, H3 headlines (1)
    • 29. Image ALT tags (1)
    • 30. Image filenames (1)
    • 31. Body text (once for every 100 words – no hard rule)
    • 32. Anchor text of links pointing to that page
  • Step #4: Content Creation
  • 33. A 2-Step Process
    Content Creation
    Content Promotion
  • 34. Content Creation
  • 35. Content Promotion
    • Your Blog
    • 36. Your Subscribers
    • 37. Forums / Discussion Boards
    • 38. LinkedIn Groups
    • 39. Facebook/Twitter/LinkedIn
    • 40. Joint Ventures / Guest Blogging (Pick up the Phone!)
  • Step #5: Link Building
    http://bit.ly/hFVpw8
  • 41. Step #6: Analytics
  • 42. What You Need to Analyze
    Visits per Keyword
    Conversion Rate per Keyword
    http://vimeo.com/20815516
  • 43. Local SEO
    http://bit.ly/zeke-local-seo-webinar
  • 44. Let’s review the SEO process again…
  • 45. Competitive Analysis
    Site Optimization
    Keyword Research

    1
    2
    3
    Content Creation
    Link Building
    Analytics
    4
    5
    6
  • 46. Thank You!
    Zeke Camusio
    503-367-7561
    zeke@TheOutsourcingCompany.com
    www.TheOutsourcingCompany.com
    @ZekeCamusio
    LinkedIn.com/in/ZekeCamusio
    Facebook: Facebook.com/ZekeCamusio
  • 47. Questions?