Your SlideShare is downloading. ×
0
SEO - PCC Presentation - June 2011
SEO - PCC Presentation - June 2011
SEO - PCC Presentation - June 2011
SEO - PCC Presentation - June 2011
SEO - PCC Presentation - June 2011
SEO - PCC Presentation - June 2011
SEO - PCC Presentation - June 2011
SEO - PCC Presentation - June 2011
SEO - PCC Presentation - June 2011
SEO - PCC Presentation - June 2011
SEO - PCC Presentation - June 2011
SEO - PCC Presentation - June 2011
SEO - PCC Presentation - June 2011
SEO - PCC Presentation - June 2011
SEO - PCC Presentation - June 2011
SEO - PCC Presentation - June 2011
SEO - PCC Presentation - June 2011
SEO - PCC Presentation - June 2011
SEO - PCC Presentation - June 2011
SEO - PCC Presentation - June 2011
SEO - PCC Presentation - June 2011
SEO - PCC Presentation - June 2011
SEO - PCC Presentation - June 2011
SEO - PCC Presentation - June 2011
SEO - PCC Presentation - June 2011
SEO - PCC Presentation - June 2011
SEO - PCC Presentation - June 2011
SEO - PCC Presentation - June 2011
SEO - PCC Presentation - June 2011
SEO - PCC Presentation - June 2011
SEO - PCC Presentation - June 2011
SEO - PCC Presentation - June 2011
SEO - PCC Presentation - June 2011
SEO - PCC Presentation - June 2011
SEO - PCC Presentation - June 2011
SEO - PCC Presentation - June 2011
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

SEO - PCC Presentation - June 2011

491

Published on

Published in: Technology, Design
1 Comment
1 Like
Statistics
Notes
No Downloads
Views
Total Views
491
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
25
Comments
1
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Search Engine Optimization<br />How to Rank Your Site #1 on Google<br />
  • 2. About Me<br />Zeke Camusio<br />Founder and CEO of<br />Been Doing SEO Since 2001 and Ranked 250+ Websites on the First Page of Google<br />
  • 3. TheSEO Process<br />
  • 4. Competitive Analysis<br />Site Optimization<br />Keyword Research<br />✔<br />1<br />2<br />3<br />Content Creation<br />Link Building<br />Analytics<br />4<br />5<br />6<br />
  • 5. Step #1: Keyword Research<br />
  • 6. The Keyword Research Process<br />Albany Attorney<br />Albany Lawyer<br />5 - 15<br />1- Discovery<br />2- Analysis<br />100 – 1,000<br />
  • 7. Keyword<br />Discovery<br />
  • 8. Google Keyword Tool<br />Your home page<br />Other pages<br />Your competitor’s site<br />
  • 9. The Keywords on Your Mind<br />
  • 10. Spy on Your Competitors<br />
  • 11. Spy on Your Competitors<br />
  • 12. Spy on Your Competitors<br />
  • 13. Dig Deeper<br />
  • 14. Keyword<br />Analysis<br />
  • 15. Search Volume<br />
  • 16. Current Ranking<br />http://tools.seobook.com/firefox/rank-checker/<br />
  • 17. Competition<br />http://www.seomoz.org/keyword-difficulty/<br />
  • 18. Relevancy<br />
  • 19. Choosing<br />The Right<br />Keywords<br />
  • 20. Choosing the Right Keywords<br />Primary Keywords (5-15)<br />Secondary Keywords (100-500)<br />
  • 21. Step #2: Competitive Analysis<br />http://bit.ly/ca-webinar<br />
  • 22. Step #3: Website Optimization<br />Website Optimization<br />PageOptimization<br />ArchitectureOptimization<br />
  • 23. Architecture Optimization<br />Content can be accessed by Google<br />Effective linking structure<br />No duplicate content<br />Read this: <br />http://bit.ly/zeke-seo-onsite<br />
  • 24. Page Optimization<br /><ul><li> Page title (1 at the beginning)
  • 25. Meta description (1)
  • 26. URL (1)
  • 27. H1 Headline (1)
  • 28. Possibly H2, H3 headlines (1)
  • 29. Image ALT tags (1)
  • 30. Image filenames (1)
  • 31. Body text (once for every 100 words – no hard rule)
  • 32. Anchor text of links pointing to that page</li></li></ul><li>Step #4: Content Creation<br />
  • 33. A 2-Step Process<br />Content Creation<br />Content Promotion<br />
  • 34. Content Creation<br />
  • 35. Content Promotion<br /><ul><li>Your Blog
  • 36. Your Subscribers
  • 37. Forums / Discussion Boards
  • 38. LinkedIn Groups
  • 39. Facebook/Twitter/LinkedIn
  • 40. Joint Ventures / Guest Blogging (Pick up the Phone!)</li></li></ul><li>Step #5: Link Building<br />http://bit.ly/hFVpw8<br />
  • 41. Step #6: Analytics<br />
  • 42. What You Need to Analyze<br />Visits per Keyword<br />Conversion Rate per Keyword<br />http://vimeo.com/20815516<br />
  • 43. Local SEO<br />http://bit.ly/zeke-local-seo-webinar<br />
  • 44. Let’s review the SEO process again…<br />
  • 45. Competitive Analysis<br />Site Optimization<br />Keyword Research<br />✔<br />1<br />2<br />3<br />Content Creation<br />Link Building<br />Analytics<br />4<br />5<br />6<br />
  • 46. Thank You!<br />Zeke Camusio<br />503-367-7561<br />zeke@TheOutsourcingCompany.com<br />www.TheOutsourcingCompany.com<br /> @ZekeCamusio<br /> LinkedIn.com/in/ZekeCamusio<br /> Facebook: Facebook.com/ZekeCamusio<br />
  • 47. Questions?<br />

×