evaluation

1. By Zahra Uddin
1. In what ways does your media
product use, develop or challenge forms
and conventions of real media products?

2. All my products use some forms and conventions of
real media products.
For example the digipak that I created includes:
DIGIPAK:
barcode
record logos
tracklist
artists logo
artists image
catalogue number
copyright laws

3. MAGAZINE ADVERTISEMENT:
release date
QR code
website
Social media sites
The magazine advert also uses forms and conventions of real magazine
adverts such as an image of the digipak and release date etc. Although it
may be argued that the magazine advert challenges real magazine adverts
because I have overlaid patterns on top of the image of the digipak.
The patterns develop a house style throughout the products and ties the
poster and digipak together. Going back to the analysis of posters. The 'you
me at six' poster has patterns from the digipak continuing off of the digipak
and into the rest of the poster therefore I am developing from the 'you me at
six' advertisement (a real media product) by overlaying patterns in order to
try and create a house style.
continuation of pattern
Digipak cover
Poster-
Digipak image
Digipak cover
image

4. MUSIC VIDEO:
Going back to my music video analysis, I have analysed George Ezra blame it on me which was a concept/narrative
video. I have similarly made a concept/narrative video and have used conventions from this. For example George Ezra's
music video is about the obstacles of life which are symbolised through use of props which are thrown at him. I have
shown this concept through my music video by changing scenes to where Fatima has powder thrown at her to
represent a complication and the hardship she is going through. It also changes to scenes where she is walking on the
field looking confused to show that she is at a crossroad in her life. Similarly George Ezra is walking as if he is on a
journey searching for something new. Therefore I have used conventions from (real media products) George Ezras
music video ‘blame it on me’ by using a similar concept.
Concepts of obstacles

5. MUSIC VIDEO:
The music video also develops conventions of real media products. In my music video analysis of ‘price
tag’ by Jessie J it discusses the elements of visual entertainment for example they had the theme of
changing the scale of props. The concept of changing the scale of props not only was visually
entertaining but represented the image of artist as fun and the genre as pop. I think the coloured powder
concept represented the electronic genre well as it emphasises the beat through use of slow motion and
reversing in the music video. In addition the concept of colours made it easy for me to use bright
colours to represent the electronic genre in the poster and digipak. Therefore I have developed from
forms and conventions of real media products such as Jessie J's performance video by using the
concept/theme of coloured powder to portray the artists image and genre of music.
Jessie J– changing the scale to reflect genre
Music video – coloured powder reflects genre

6. CHALLENGING…
All media products challenge forms and conventions of real media products as it is uncommon for the artist to wear a
headscarf. This shows a different representation of Muslim's than the media usually portray. In addition is quite
controversial when looking at the portrayal women in the music industry which are usually conveyed as sexual objects.
Overall it creates a different portrayal of women which is not usually seen within the music industry and is extremely
challenging to forms and conventions of real media products.