This is a presentation to Starcom MediaVest from Singapore Management University in a course called Communication Research.
The case was to find audience insights, moments of receptivity and touch points for Samsung.
Samsung's goal is to become the most sold Android tablet on the market and one day, and this was our group's presentation and suggestions on what to do.
These slides present our findings, allow with suggestions on how to accommodate our findings.
The course is lead by Mark Chong.