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Xinyi Wang
Wenrui Wang
Yana Cherepashenskaya
Jason Lin
Mike Pia
● Background & History
● Issues
● Internal Analysis
● External Analysis
● Alternatives
● Recommendations
● Implementation
...
Currently #2 behind Samsung in
Smartphone market share worldwide
Competitors continue
to develop superior hardware
iPhone ...
Strengths Weaknesses
● Brand Image
● Know-How
● Customer Loyalty
● Premium Pricing
● Inflexible OS
Internal Analysis
Opportunities Threats
● Emerging Markets
● Acquisition of Suppliers
● Improvements
on Products
● Rapid Technology Change
●...
Loss of
uniqueness and
simplicity
LinX technology is similar
to other popular imaging
hardware
Acquire
LinX
Open-source
op...
Issue:
#2 smartphone
Recommendation:
Focus in marketing the iPhone in
India, the world’s fastest growing
smartphone market...
2013 2014
Negotiate
with Lytro
Manufacture
iPhone in Indian
Foxconn factories
Grow Apple
brand Indian
Ad campaign
Implemen...
Apple’s Revenue
● Edit here
Apple Revenue
Top 50 Tech R&D Spenders
Worldwide Smartphone OS Market Share
Growth of Cloud Computing
Global Smartphone Market Share
Chinese Smartphone Market
Apple How to Sustain a Competitive Advantage?
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Apple How to Sustain a Competitive Advantage?

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Management 411 Presentation

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Apple How to Sustain a Competitive Advantage?

  1. 1. Xinyi Wang Wenrui Wang Yana Cherepashenskaya Jason Lin Mike Pia
  2. 2. ● Background & History ● Issues ● Internal Analysis ● External Analysis ● Alternatives ● Recommendations ● Implementation ● Questions ● Appendix
  3. 3. Currently #2 behind Samsung in Smartphone market share worldwide Competitors continue to develop superior hardware iPhone is Losing Competitive Advantage Decreasing Smartphone Market Share
  4. 4. Strengths Weaknesses ● Brand Image ● Know-How ● Customer Loyalty ● Premium Pricing ● Inflexible OS Internal Analysis
  5. 5. Opportunities Threats ● Emerging Markets ● Acquisition of Suppliers ● Improvements on Products ● Rapid Technology Change ● Competitors’ Growing Market Share External Analysis
  6. 6. Loss of uniqueness and simplicity LinX technology is similar to other popular imaging hardware Acquire LinX Open-source operating system
  7. 7. Issue: #2 smartphone Recommendation: Focus in marketing the iPhone in India, the world’s fastest growing smartphone market Issue: Losing tech advantage Recommendation: Acquire Lytro, a camera technology company that uses light field technology
  8. 8. 2013 2014 Negotiate with Lytro Manufacture iPhone in Indian Foxconn factories Grow Apple brand Indian Ad campaign Implement light field technology Develop larger manufacturing presence in India Acquire Lytro ($20 million + 20% premium) 2015 2016 Market other Apple products to Indian market Launch new improved products Acquire Lytro Attack Indian Market
  9. 9. Apple’s Revenue
  10. 10. ● Edit here Apple Revenue
  11. 11. Top 50 Tech R&D Spenders
  12. 12. Worldwide Smartphone OS Market Share
  13. 13. Growth of Cloud Computing
  14. 14. Global Smartphone Market Share
  15. 15. Chinese Smartphone Market

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