Day 1 - Friends, Tweets & Change


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Day 1 - Friends, Tweets & Change

  1. 1. Friends Tweets & Change THE CASE FOR GRASSROOTS COMMUNICATION J-TERM 2011 Instructor: Andrew HoffmanMonday, January 3, 2011
  2. 2. CLASS DESCRIPTION This course will focus on grassroots movements and how utilizing web-based and creative communication tools are vital to their success at compelling us to make a difference in our world. We’ll cover topics such as Guerilla Marketing, social media, texting campaigns, web 2.0, and how personal branding all work together towards accomplishing the established goals. In a competitive marketplace for college graduates, having the knowledge of how to do a lot with very little by using these accessible technologies will help differentiate you from your competition. It’s not only important for you to know how to effectively use the tools for your future employer, but your ability to get a job in the future.Monday, January 3, 2011
  3. 3. Andrew HoffmanMonday, January 3, 2011
  4. 4. Andrew Hoffman Background: Contact Info: HU Graduate in 2003 Former advertising agency guy Executive Director of NeighborLink Fort Wayne & NeighborLink Network Communications Consultant Co-Founder of The Intentionals - 260.710.7611 Executive Committee member of NextGen young non-profit network group in Fort WayneMonday, January 3, 2011
  5. 5. Tell Me About You Name Major & Year How Do You Use Social Media Currently? What Do You Hope to Get Out of This Class?Monday, January 3, 2011
  6. 6. Grassroots Defined A grassroots movement (often referenced in the context of a political movement) is one driven by the politics of a community. The term implies that the creation of the movement and the group supporting it are natural and spontaneous, highlighting the differences between this and a movement that is orchestrated by traditional power structures. Grassroots movements are often at the local level, as many volunteers in the community give their time to support the local party, which can lead to helping the national party. For instance, a grassroots movement can lead to significant voter registration for a political party, which in turn helps the state and national parties. Definition provided by WikipediaMonday, January 3, 2011
  7. 7. Grassroots Defined Continued Grassroots in today’s terms is more defined by the type or size of an organization rather than purely political Better Definition A grassroots movement is a group of people, typically volunteers, organizing around a particular social cause to advocate and work towards change using whatever means necessary.Monday, January 3, 2011
  8. 8. Grassroots Movement Examples Invisible People Homelessness Awareness Initiative Mark Horvath - Blog Post Improv Everywhere Improv Everywhere causes scenes of chaos Help-Portrait and joy in public places. Photography Movement Guerrilla Handbell Strikeforce Blog PostMonday, January 3, 2011
  9. 9. Communications Communication is a process of transferring information from one entity to another. Communication processes are sign-mediated interactions between at least two agents which share a repertoire of signs and semiotic rules. Communication is commonly defined as "the imparting or interchange of thoughts, opinions, or information by speech, writing, or signs". Although there is such a thing as one-way communication, communication can be perceived better as a two-way process in which there is an exchange and progression of thoughts, feelings or ideas (energy) towards a mutually accepted goal or direction (information).[1] Communication is a process whereby information is enclosed in a package and is channeled and imparted by a sender to a receiver via some medium. The receiver then decodes the message and gives the sender a feedback. All forms of communication require a sender, a message, and a receiver. Communication requires that all parties have an area of communicative commonality. There are auditory means, such as speech, song, and tone of voice, and there are nonverbal means, such as body language, sign language, paralanguage, touch, eye contact, and writing. Defined by WikipediaMonday, January 3, 2011
  10. 10. Things We’ll Discuss Tools Concepts Facebook Blogs Twitter Internet TV - Hulu & Netflix Video - YouTube & Vimeo Cell phones & text messaging Email User Generated Content Wikipedia Web 2.0 Handheld Devices - iPhone & Kindle Social Media Personal Branding Peer-to-Peer Giving - Micro VolunteeringMonday, January 3, 2011
  11. 11. Class Expectations Be Here Every Day Laptops Are Encouraged - Use Them Appropriately During Class Must Have a Twitter & Facebook Account Plus a Blog Must Join the Facebook Group - Friends, Tweets & Change I will post a new discussion and links each day & you must participate by 7pm Pick a Cause Learn about it and communicate on it’s behalf - Use Twitter, FB, video, etc. 2-page Paper Outlining your causes Social Media/web footprint 2-page Paper Opinion paper on Personal Branding & how it relates to you Grade Is Primarily Based on Participation in & out of ClassMonday, January 3, 2011
  12. 12. Last Year’s Class This group of students raised $4,650 for Haiti relief through their efforts during J-Term at Huntington University. 100% of those funds went to Concern Worldwide., January 3, 2011
  13. 13. Charity: WaterMonday, January 3, 2011
  14. 14. Goals of Class You Gain a Working Knowledge of Grassroots Marketing Techniques You Understand the Power of Social Media You Can Teach Someone Else You Are More Qualified Than Your Peers for the Future That We Have FunMonday, January 3, 2011