Intro to SM - Governor's Conference 2011

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This is the introduction to social media presentation given at the 2011 Indiana Governor's Conference on Volunteerism and Service. It was a workshop I led for various nonprofits throughout the State of Indiana looking to engage in SM.

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Intro to SM - Governor's Conference 2011

  1. 1. INTRODUCTION TO SOCIAL MEDIA Governors Conference on Service & Volunteerism October 12, 2011 Presented by: Andrew HoffmanTuesday, October 11, 2011
  2. 2. ANDREW HOFFMAN Executive Director at NeighborLink Fort Wayne & NeighborLink Network Adjunct Professor at Huntington University Nonprofit Communication & Social Media Consultant Community Engagement Strategist & ChampionTuesday, October 11, 2011
  3. 3. www.NLFW.orgTuesday, October 11, 2011
  4. 4. st. louisTuesday, October 11, 2011
  5. 5. ? WHO ARE YOU & WHY THIS SESSIONTuesday, October 11, 2011
  6. 6. START WITH THE BASICS A B CTuesday, October 11, 2011
  7. 7. COMMUNICATION Communication is a process of transferring information from one entity to another. "the imparting or interchange of thoughts, opinions, or information by speech, writing, or signs" Communication is a process whereby information is enclosed in a package and is channeled and imparted by a sender to a receiver via some medium. Defined by WikipediaTuesday, October 11, 2011
  8. 8. STORY MA TTERS http://www.flickr.com/photos/meomi/3059512473/Tuesday, October 11, 2011
  9. 9. RELATIONSHIPS MA TTERTuesday, October 11, 2011
  10. 10. SOCIAL MEDIA IS HAVING CONVERSA TIONS ONLINE - Marta KaganTuesday, October 11, 2011
  11. 11. JUSTA SET OF COMMUNICA TION TOOLSTuesday, October 11, 2011
  12. 12. SOCIAL MEDIA EXPLAINED We define social network sites as web-based services that allow individuals to (1) construct a public or semi-public profile within a bounded system, (2) articulate a list of other users with whom they share a connection, and (3) view and traverse their list of connections and those made by others within the system. The nature and nomenclature of these connections may vary from site to site. Social Network Sites: Definition, History, and ScholarshipTuesday, October 11, 2011
  13. 13. WEB 2.0 SOCIAL NETWORKS WEB 1.0Tuesday, October 11, 2011
  14. 14. WHA MAKES SOCIAL T MEDIA SITES UNIQUE? ...is not that they allow individuals to meet strangers, but rather that they enable users to articulate and make visible their social networks. Social Network Sites: Definition, History, and ScholarshipTuesday, October 11, 2011
  15. 15. IT STARTS WITH A SOLID FOUNDATIONTuesday, October 11, 2011
  16. 16. NOTHING YOU DO ON ANY OF THE FOLLOWING MA TTER WITHOUT ITTuesday, October 11, 2011
  17. 17. F ACEBOOKTuesday, October 11, 2011
  18. 18. TWITTERTuesday, October 11, 2011
  19. 19. Y ube ouTTuesday, October 11, 2011
  20. 20. BLOGGINGTuesday, October 11, 2011
  21. 21. MICRO SITES - CAMPAIGNSTuesday, October 11, 2011
  22. 22. FOUNDATION IS KEYTuesday, October 11, 2011
  23. 23. WHA MAKESA T GREA FOUNDA T TION?Tuesday, October 11, 2011
  24. 24. WHA MAKESA T GREA FOUNDA T TION? PURPOSE - Why does this website need to exist?Tuesday, October 11, 2011
  25. 25. WHA MAKESA T GREA FOUNDA T TION? PURPOSE - Why does this website need to exist? CONTENT - Relevant, Well Written, Timely, Accurate, Helpful, Useful, EntertainingTuesday, October 11, 2011
  26. 26. WHA MAKESA T GREA FOUNDA T TION? PURPOSE - Why does this website need to exist? CONTENT - Relevant, Well Written, Timely, Accurate, Helpful, Useful, Entertaining CALL TO ACTION - What do you want me to do?Tuesday, October 11, 2011
  27. 27. WHA MAKESA T GREA FOUNDA T TION? PURPOSE - Why does this website need to exist? CONTENT - Relevant, Well Written, Timely, Accurate, Helpful, Useful, Entertaining CALL TO ACTION - What do you want me to do? NAVIGATION - Descriptive, Easy, Direct, FunctionalTuesday, October 11, 2011
  28. 28. WHA MAKESA T GREA FOUNDA T TION? PURPOSE - Why does this website need to exist? CONTENT - Relevant, Well Written, Timely, Accurate, Helpful, Useful, Entertaining CALL TO ACTION - What do you want me to do? NAVIGATION - Descriptive, Easy, Direct, Functional DESIGN - Clean, Organized, Professional, InteractiveTuesday, October 11, 2011
  29. 29. WHA MAKESA T GREA FOUNDA T TION? PURPOSE - Why does this website need to exist? CONTENT - Relevant, Well Written, Timely, Accurate, Helpful, Useful, Entertaining CALL TO ACTION - What do you want me to do? NAVIGATION - Descriptive, Easy, Direct, Functional DESIGN - Clean, Organized, Professional, Interactive CONTACT INFO - Can People Connect With You Easily?Tuesday, October 11, 2011
  30. 30. WHA MAKESA T GREA FOUNDA T TION? PURPOSE - Why does this website need to exist? CONTENT - Relevant, Well Written, Timely, Accurate, Helpful, Useful, Entertaining CALL TO ACTION - What do you want me to do? NAVIGATION - Descriptive, Easy, Direct, Functional DESIGN - Clean, Organized, Professional, Interactive CONTACT INFO - Can People Connect With You Easily? SEO & TRACKING - Make it easy for people to find. Track People’s InteractionsTuesday, October 11, 2011
  31. 31. WHA MAKESA T GREA FOUNDA T TION? PURPOSE - Why does this website need to exist? CONTENT - Relevant, Well Written, Timely, Accurate, Helpful, Useful, Entertaining CALL TO ACTION - What do you want me to do? NAVIGATION - Descriptive, Easy, Direct, Functional DESIGN - Clean, Organized, Professional, Interactive CONTACT INFO - Can People Connect With You Easily? SEO & TRACKING - Make it easy for people to find. Track People’s Interactions SECURITY - Your Organization’s operations will dictate this functionTuesday, October 11, 2011
  32. 32. STARTTuesday, October 11, 2011
  33. 33. WHY BLOG?Tuesday, October 11, 2011
  34. 34. WHY BLOG? IT’S PERSONAL - Tell your story as you see itTuesday, October 11, 2011
  35. 35. WHY BLOG? IT’S PERSONAL - Tell your story as you see it CONTENT - You can become or take the position of an expert orTuesday, October 11, 2011
  36. 36. WHY BLOG? IT’S PERSONAL - Tell your story as you see it CONTENT - You can become or take the position of an expert or thought leaderTuesday, October 11, 2011
  37. 37. WHY BLOG? IT’S PERSONAL - Tell your story as you see it CONTENT - You can become or take the position of an expert or thought leader FREQUENCY - It’s so easy to keep updated & share. Also,Tuesday, October 11, 2011
  38. 38. WHY BLOG? IT’S PERSONAL - Tell your story as you see it CONTENT - You can become or take the position of an expert or thought leader FREQUENCY - immediate.to keep updated & share. Also, It’s so easyTuesday, October 11, 2011
  39. 39. WHY BLOG? IT’S PERSONAL - Tell your story as you see it CONTENT - You can become or take the position of an expert or thought leader FREQUENCY - immediate.to keep updated & share. Also, It’s so easy CHOICE BASED - They allow people to choose yourTuesday, October 11, 2011
  40. 40. WHY BLOG? IT’S PERSONAL - Tell your story as you see it CONTENT - You can become or take the position of an expert or thought leader FREQUENCY - immediate.to keep updated & share. Also, It’s so easy CHOICE BASED - They allow people toitchooseforced upon them. your content rather than beingTuesday, October 11, 2011
  41. 41. WHY BLOG? IT’S PERSONAL - Tell your story as you see it CONTENT - You can become or take the position of an expert or thought leader FREQUENCY - immediate.to keep updated & share. Also, It’s so easy CHOICE BASED - They allow people toitchooseforced upon them. your content rather than being INTERACTION - Can create a two-way conversationTuesday, October 11, 2011
  42. 42. WHY BLOG? IT’S PERSONAL - Tell your story as you see it CONTENT - You can become or take the position of an expert or thought leader FREQUENCY - immediate.to keep updated & share. Also, It’s so easy CHOICE BASED - They allow people toitchooseforced upon them. your content rather than being INTERACTION - Can create a two-way conversation GREAT PRACTICE - Get in the rhythm of actually sharingTuesday, October 11, 2011
  43. 43. BLOG LIST http://www.bikerumor.com/ - Independent Cycling Reviews http://donmilleris.com/ - Official Blog of Author Donald Miller http://jeremycowart.com/blog/ - Professional Photographer http://graceinukraine.wordpress.com/ - Church Mission Trip to Ukraine Blog http://www.fatcyclist.com/ - Cycling Blog With Cancer Fighting Message/Purpose http://michaelhyatt.com/ - CEO of Thomas Nelson Publishing http://kristof.blogs.nytimes.com/ - Nicholas D. Kristof - New York Times http://sethgodin.typepad.com/ - Author Seth Godin http://garyvaynerchuk.com/ - Author & SM Guy - Gary Vaynerchuk (Great Video Blogger) http://www.venturethere.com/ - Adventure Themed Blog http://blog.ogilvypr.com/ - Official Ogilvy PR Blog http://www.startsomethingthatmatters.com/ - Official Blake Mycoskie Blog - TOMS Shoes http://rachelheldevans.com/ - Rachel Held Evans - Influential Female Blogger http://contagiouscommunity.wordpress.com/ - Collaborative Blog http://stephanbauman.com/ - CEO of World Relief http://fivewords.mckinney.com/ - Mckinney Advertising Agency Blog http://hardlynormal.com/blog/ - Mark Horvath - Homeless Advocate & Activist http://www.boston.com/bigpicture/ - Photo Blog by Boston GlobeTuesday, October 11, 2011
  44. 44. THESE DON’T MATTER WITHOUT A PURPOSE & STRATEGYTuesday, October 11, 2011
  45. 45. LETS GET PRACTICAL Questions & Group ThinkTuesday, October 11, 2011
  46. 46. SUGGESTED READSTuesday, October 11, 2011
  47. 47. SUGGESTED WEBSITESTuesday, October 11, 2011
  48. 48. Thank You! Andrew-Hoffman.com NeighborLink Fort Wayne Andrew@NLFW.org 260.710.7611 Presentation At: www.Slideshare.net/AndrewDeweyTuesday, October 11, 2011

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