Digital Transformation: Digital Marketing Operating Model. The Organisational Web.
1. Kiosk
Organisation In Store DOOH
Blogger Blog Search In-Flight
Structure: Digital POS Outreach Engines Blog
Aggregators Advertising
“Web Model” Blogs Social Photo
Bookmarking Blogs In-Car
Wiki Folksonomy Advertising
Social Virals
Portal Computing Content
Ad Infographics
Ad Networks Platforms
incl. Social Ad & Memes
Display incl. Social Exchanges ATM
Advertising Advertising
Content
Special SEM Curation
Interest Teleweb
Social APIs Mobile OS Brand SEO
Content
Integration Product
HR Syndication
SMS Mkting
IT Social
App Dev SMO
Search
Platforms Partner
News EComm
Mgmnt Interactive
Analytics & Content & TV
Social Email
App Stores Mobile Partners
Delivery
Cloud
Listening &
Monitoring
/ In-App
Analytic
CEO Search
s B2B Micro-
Propositions Casting
Answer
Engines Smart TV
Location
Based Hitwise,
E-CRM Marketi
Quantcast
ng CRM
Social Media
Online Mgmnt Tools Webcasts
Media Mobile Ad PR & Cust.
Networks Comms Services Comscore
Nielsen UGC
Online
Care Mobile DVR / PVR
Payments Market
Social Research Podcasts / PTV
Enterprise M-
PC Commerce Meetups/
Rich Media Devices Mobile RFID
Operators Web Radio
Other
Ratings & Own
Social Games
Reviews Websites In-App Social
Tablet Networks Adserver Onsite Console
Integration
Google Search
By Zohe Mustafa Social
Ecosystems In Game
Twitter:- @Zohe DVB Twitter Facebook
5 March 2012 Digital
Devices
NFC / Bluetooth Mobiles
Editor's Notes
Check Technorati Author Zohe Mustafa or search for Blog Title “Digital Transformation: Digital Marketing Operating Model. The Organisational Web” for the article behind this slide Alternatively read the article on http://www.zohe.co.uk