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Why Your 5-Year Old is More Digital Than Most CMO's - SXSW 2012

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Worked with Sean and John to create a visually driven presentation about Technology & Kids for SXSW.

Published in: Technology, Business

Why Your 5-Year Old is More Digital Than Most CMO's - SXSW 2012

  1. 1. Proprietary & Confidential. © 2012 R/GA All rights reserved. 2
  2. 2. SexReligionPolitics
  3. 3. SexReligionPolitics
  4. 4. SexReligionPolitics
  5. 5. Sex Religion PoliticsKids & digital
  6. 6. Source: Rewired: Understanding the iGeneration and the Way They Learn
  7. 7. Source: Nielsen Q4, 2011
  8. 8. Operate computer 63% 58% Play computer game 52% Ride a bike Write name 37% Make emergency call 20% Tie shoes 11%Source: AVG
  9. 9. Source: AVG
  10. 10. Source: CMO Council, 2011
  11. 11. Proprietary & Confidential. © 2012 R/GA All rights reserved. 42
  12. 12. 75%0% 65% 0%
  13. 13. Source: Q3 2011 Forrester/Heidrick & Struggles Global Evolved CMO Online Survey
  14. 14. Proprietary & Confidential. © 2012 R/GA All rights reserved. 47
  15. 15. Departments Offerings ACCOUNT / PRODUCTION Platforms / Applications Campaigns Digital Advertising Relationship Marketing INTERACTION DESIGN Web Sites E-commerce Systematic Design VISUAL DESIGN CONNECTIONS Data Visualization COPYWRITING TECHNOLOGY Brand Development ANALYTICS PLANNING Mobile Consulting Media Product Innovation Social Retail DIGITAL STUDIO Live Events
  16. 16. Why? X
  17. 17. 77kids
  18. 18. LESSON 3Ask a kid
  19. 19. militello@google.com sean.miller@rga.com

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