SlideShare a Scribd company logo
1 of 17
10 Steps to: Defining
Your Ideal Client or Reader &
Engaging Them
YolyMason.com @YolyMason
#Blogalicious5
It all started with dream!
#Blogalicious5
Why identify your ideal customer?
#Blogalicious5
Let’s step into
your customer shoes.
#Blogalicious5
#Blogalicious5
Questions to identify
your ideal reader or
customer
#Blogalicious5
1- What does your ideal reader
likes to do (guilty pleasures)?
#Blogalicious5
2- What are
their biggest
Struggles?
#Blogalicious5
3- Where are they
looking for the solution?
#Blogalicious5
4-What are
their objections?
#Blogalicious5
5- What can I
offer them that
will have them
doing the
happy dance?
#Blogalicious5
Connect with
them through
shared guilty
pleasure!
#Blogalicious5
Show them a solution!
#Blogalicious5
Let them know you
understand them and can
help.
#Blogalicious5
Have fun!
#Blogalicious5
Photo credits:
#Blogalicious5
1. http://www.flickr.com/photos/longo/
2. http://www.flickr.com/photos/smkybear/
3. http://www.flickr.com/photos/bogofoo/
4. http://www.flickr.com/photos/fabola/
5. http://www.flickr.com/photos/twentysevenphotos/
6. http://www.flickr.com/photos/notionscapital/
7. http://www.flickr.com/photos/withassociates/
8. http://www.flickr.com/photos/elcapitanbsc/
9. http://www.flickr.com/photos/89903691@N03/
10. http://www.flickr.com/photos/thms/
11. http://www.flickr.com/photos/jenrab/
¡Gracias!
Let’s connect:
YolyMason.com
IG: YolyMason
Twitter: @YolyMas
#Blogalicious5

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Blogalicious 5: 10 Steps Intensive: Identify your ideal reader or customer