Maybelline #valentine

1. Valentine’s Day is
the biggest day for
any girl to celebrate
love.
Premise

2. She seeks affirmation & finds it in her loved one
appreciating the way she dolls up on that special day
.
Premise

3. She desires to be the head turner & be the one whom
every girl looks at and feels envy of
.
Premise

4. • Maybelline #Valentine is a roller-coaster ride
celebrating love the entire month of February.
• Style Diva Alia Bhatt along with a panel of expert hair
& make up stylists will groom you for your Valentine's
date, bestow upon you with gifts and spread love by
capturing best Valentine moments with your loved
ones.
Concept

5. • Pre Valentine- Creating a buzz by running a contest
Discover Your Valentine Day Look
• Valentine Day- A Viral video will be released on 14th
February ordinary girls are given THE MAYBELLINE
experience essentially capturing surprised reaction on their
transformation.
• Post Valentine day- Alia will run an online contestant
looking for the best Valentine moment/picture.
Details
The campaign will be in 3 phases

6. Pre Valentine
Discover Your Valentine
Day Look
The campaign starts with a video of
Alia Bhatt saying that send in your
Pictures or video describing yourself
.
Alia personally will be grooming you
and giving you styling tips according
to your body type and personality.
The contest opens on the 28th
January and ends on 13th February.

7. We pick up 10 girls who are not confident about their looks and
personality.
We bring in the Maybelline Expert Panel who design a different look for
each girl which highlights and brings out the glam quotient.
We invite these 10 girls to a Maybelline Salon, where we give them a
makeover intercut with bytes of them talking about the insecurity they
have regarding their looks and personality.
The salon has no mirrors so that the girl don't see their makeover
process building curiosity in their minds.
After the makeover we give the girls the perfect Valentine dress which
suits her personality and looks.
Once the girl is ready we do a candid Photography shoot .
After the photo-shoot we show the girls the final output and how they
look capturing the surprise reaction.
WE invite their boyfriends and fiancée to a room where we let them meet
for the first time after the makeover, capturing the surprised reaction and
the heart warming moment they share with each other.
14Th February

8. Online campaign will be devised seeking
entries from all of over the country in search of
the best couple Valentine day Picture/Moment.
The Picture/Moment with the most number of
likes, shares and retweets wins a gift hamper
sponsored by Maybelline worth 25K
Post Valentines