What is

1. Your Online Lead Generation Team

2. Ready for a new website?
Do it right this time with
INBOUND
MARKETING ( aka LEAD GENERATION!)

3. What is Inbound Marketing?
A website strategy that attracts buyers to
your business using:
SEO
SOCIAL MEDIA

4. Let customers come to you…
Inbound Marketing attracts
potential clients to your site when
they’re ready to buy…
…rather than
SHOUTING
your message at buyers when
they don’t want it.

5. Avoid disruptive advertising
% of direct mail % of people on
never opened the “no call” list
NO
ONE IS
LISTENING
44 67
TO DISRUPTIVE
MEDIA
SOURCES: THE GUARDIAN, AUGUST 2010, TSEA.ORG, MARCH 2009, & EPA.GOV, NOVEMBER 2010

6. Where do we start?
We define your target buyer:
• What are your target buyer’s attitudes, work style,
and approach to business decisions?

7. Then we build content that target
buyer is looking for…
BLOGS STUDIES SLIDESHOWS VIDEOS PHOTOS
SEO
SOCIAL MED
IA

8. …and put that great content
where the buyer hangs out online.
Slideshare
Twitter LinkedIn
Facebook
StumbleUpon
Mobile Sites
SEO
SOCIAL MED
IA

9. And why should your
website focus on
and
S EO
SOCIAL MED
IA?

10. 1
CONTENT
[IS KING]

11. Why is content ‘King’?
46 % of people read blogs
more than once/day
& 38 % of people read between
5-10 different blogs
(and 29% read 10-50 blogs!)
SOURCE: HUBSPOT, THE SCIENCE OF BLOGGING 2010

12. Why is content ‘King’?
B2B companies that blog have:
55 %
More website
&
67 %
MORE LEADS!
visitors
SOURCE: HUBSPOT, STATE OF INBOUND MARKETING LEAD GENERATION REPORT, 2010

13. FACT:
The more keyword-rich content you
generate, the more search engines will find
(and love) you.
SO WHAT?
People use those
search engines to
find YOU!

14. 2
The secret to getting
found is
SEO
[SEARCH ENGINE
OPTIMIZATION]

15. If Google can’t find you, neither will those potential
buyers who are looking for you!

16. Online Search = Research
More and more people are looking for
information online before they buy.
61 % of global internet users
who research products
online
& 44 % of online shoppers begin
by using a search engine.
SOURCE: INTERCONNECTED WORLD: SHOPPING AND PERSONAL FINANCE, 2012

17. Why optimize your site?
To connect people to your valuable content

18. SO, AGAIN:
The more keyword-rich content you
generate, including blogs, eBooks, and
other great info, the more search engines
will find (and love) you…and the easier your
potential clients will find you!

19. 3
SOCIAL
MEDIA
[SPREAD THE WORD]

20. It’s not a fad.
It’s a cost-effective, positive way to spread
word of mouth and increase sales.
% of US internet
users using social
media 63
SOURCE: EMARKETER, FEBRUARY 2011

21. Buyers buy from people like them.
Social media conversations actively
influence purchases.
3x
US internet users spend
more time on blogs and social
networks than email
SOURCE: THE NIELSEN COMPANY, NOVEMBER 2010

22. What gets shared on social media?
eBooks
Blog Posts
Presentations
Videos
…industry data!
• Content about your target buyers’ industry
• New market data
• Educational content
• Expert opinions
• Best solutions
• …anything that proves you’re an expert!

23. How important is social media in seeking
out potential new customers/clients?
53
% of SMBs that say
social media sites
play an important
role in active sales
SOURCE: FORBES INSIGHTS, MAY 2010

24. And how can social media support
sales?
51
% of people who
are most influenced
by EXPERTS in
social media
conversations
SOURCE: FORBES INSIGHTS, MAY 2010

25. BE AN EXPERT!
Build a strong online presence
And drive more leads…

26. Use Inbound Marketing to put your
website to work for you by:
1. Speaking your buyers’ language and
providing valuable content
2. engine optimization
Getting found online with search
3. channels your buyers use
Spreading the word via online
✓ GENERATE LEADS!

27. GET STARTED
TODAY
With a Free Consultation
CONTACT US NOW: know@ymkmagency.com