This presentation provides an overview of Coca Cola's history and operations in Pakistan. It discusses Coca Cola's founding in 1886 and expansion to Pakistan in 1953. The presentation outlines Coca Cola's vision, mission and strategic positioning as targeting young consumers. Charts show Coca Cola's largest market share competitor is Pepsi at 65% while Coca Cola holds 30% of the Pakistani soft drink market. The marketing mix of 4Ps - products, price, place and promotion - are also summarized.
10. Vision:-
Our vision serves as the framework for
our Roadmap & guides every aspect of
our business by describing what we
need to accomplish in order to continue
achieving sustainable quality growth.
11.
12. Mission:-
Our roadmap starts with our mission . It declares our
purpose as a company & serves as the standard
against which we weight our actions and decisions.
• To refresh the world…
• To inspire movements of happiness…
• To create value & make a difference.
Coca-Cola® originated as a soda fountain beverage in 1886 selling for five cents a glass.. Coca-Cola recipe was formulated at the Eagle Drug and Chemical Company, a drugstore in columbus, Georgia by John Pemberton.
The first bottling of Coca-Cola occurred in Vicksburg, Mississippi, at the Biedenharn Candy Company in 1891.Joseph A. Biedenharn Biedenharn Candy Company