3. YAHOO’S FOUR PILLAR APPROACH With over 70% of global search reach and 2.4 billion queries a day , Yahoo! is committed to search. Enabling people to find, use, share and expand all human knowledge. SEARCH
4. YAHOO’S FOUR PILLAR APPROACH We continue to lead the industry by constantly delivering new and engaging content which is essential to our users. A Destination For Great Content CONTENT
5. YAHOO’S FOUR PILLAR APPROACH At Yahoo!, we provide an environment of community that empowers people by connecting them to others. Feel the Pulse COMMUNITY
6. YAHOO’S FOUR PILLAR APPROACH At It started with My Yahoo!, but personalization is now pervasive throughout Yahoo!. Yahoo! Your Way PERSONALIZATION
7. LEVERAGE OUR MODES OF ENGAGEMENT Y! Italy Microsite Y! Mexico Movies Top Page Module Y! Canada “Today on Yahoo!” Module Y! France Video Clips
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12. THE WHOLE IS GREATER THAN THE SUM OF ITS PARTS Display Audience Solid Lifts, Mass Reach Search & Display Audience Larger Lifts, Targeted Largest Lifts, Highly Targeted Search & Display Audience
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14. One team to piece it all together Working with Yahoo!’s Cross Market Team can help you capture the global opportunity while simplifying all the complexity. One point of contact to manage it all : ALL YOUR MARKETS, ALL IN ONE Localized consumer expertise Editorial and marketplace management Local campaign optimization Reporting and Billing Creative strategies and implementations
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16. YAHOO! HAS THE AUDIENCE AND REACH : Y! NORTH AMERICA 967M 47.8B IMPRESSIONS UNIQUE USERS 4.9M Y! Canada 147M Y! US Y! REGION 48.7 billion Total page views: 152 million Total Unique Users:
17. YAHOO! AGGREGATES GLOBAL AND U.S. AUDIENCES Over a single month, these Yahoo! properties reach: Over 53% of the global Internet population, and Over 75 % of the U.S. population 27 M 55 M My Yahoo! 23 M 74 M Yahoo! Music 34 M 105 M Yahoo! Entertain. Ntwk. 36 M 112 M Yahoo! News 80M 278 M Yahoo! Mail 87 M (27M avg day) 295 M (81M avg day) Yahoo! FrontPage 7 M 24 M Yahoo! Groups 19 M 37 M Yahoo! Video ** 9 M 20 M 42 M 55 M 550 M 900 M GLOBALLY U.S. 7 M FLICKR.com 146 M Yahoo! Sites 3 M Yahoo! Mobile 13 M Yahoo! Answers 18 M Yahoo! Messenger 190 M Total Internet Universe
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20. Source: M:Metrics, April, 2008 Yahoo! is the #1 US Mobile Brand Unique Users Per Month (millions) Yahoo! is the Leading Mobile Destination Reach Consumers on the go with Yahoo! Mobile and Mobile Sponsored Search #1 in Mobile Messaging #1 in Email #2 in Mobile Search #2 in News
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22. Contact : [email_address] THANK YOU Q u e s t i o n s ?
Editor's Notes
Full Copy from Getting in the Game Deck : With over 70% of global search reach and 1 billion queries a day , Yahoo! is committed to search. We continue to roll out new products like Y! Answers and MyWeb – innovating, differentiating and improving our products for audience, publishers and advertisers. Original Slide Notes: We’ve built the #1 destination on the Web because we understand how and why people use the Net. Our focus on search, content, community & personalization differentiates Yahoo! and provides a guiding vision for how we can enrich consumers lives by providing the best Web experience. But today, not only technology, but personal preference for engaging with brands and information on the internet has meant we need to redefine the way we face the online world. And our new front page, built on our four pillar strategy, shows how far we’ve come and stands ready for the future. Search: Covering the web, images, audio and so on and being enhanced soon with Local and Answers search. Content: We’ve made a feature of our great content. Clear, prominent positioning with flash functionality that will be enhanced as users settle into their new home. Personalization: It’s your information and your contacts taking priority on our front page. Keeping it personal, keeping it relevant. The buttons and menu will feature customisation options soon. Community: We’re all in this together and we know internet users like to know what others are up to. We’ve got our fingers on the internet pulse. And it’s beating fast. Our pillars of user engagement are what separate us from any other medium, traditional or digital. We believe that the key to becoming an essential part of the lives of millions of users means providing community, original content, search and a personalized experience. By offering these modes of engagement to our marketers, we are fulfilling our vision of allowing businesses to delight consumers and connect with them in unprecedented ways. During the past year , while growing overall users , we also increased the average number of properties consumed by almost 20%! As we continue to develop market leading products and services we are becoming ever more essential to visitor’s daily lives.
Full Copy from Getting in the Game Deck : With over 70% of global search reach and 1 billion queries a day , Yahoo! is committed to search. We continue to roll out new products like Y! Answers and MyWeb – innovating, differentiating and improving our products for audience, publishers and advertisers. Original Slide Notes: We’ve built the #1 destination on the Web because we understand how and why people use the Net. Our focus on search, content, community & personalization differentiates Yahoo! and provides a guiding vision for how we can enrich consumers lives by providing the best Web experience. But today, not only technology, but personal preference for engaging with brands and information on the internet has meant we need to redefine the way we face the online world. And our new front page, built on our four pillar strategy, shows how far we’ve come and stands ready for the future. Search: Covering the web, images, audio and so on and being enhanced soon with Local and Answers search. Content: We’ve made a feature of our great content. Clear, prominent positioning with flash functionality that will be enhanced as users settle into their new home. Personalization: It’s your information and your contacts taking priority on our front page. Keeping it personal, keeping it relevant. The buttons and menu will feature customisation options soon. Community: We’re all in this together and we know internet users like to know what others are up to. We’ve got our fingers on the internet pulse. And it’s beating fast. Our pillars of user engagement are what separate us from any other medium, traditional or digital. We believe that the key to becoming an essential part of the lives of millions of users means providing community, original content, search and a personalized experience. By offering these modes of engagement to our marketers, we are fulfilling our vision of allowing businesses to delight consumers and connect with them in unprecedented ways. During the past year , while growing overall users , we also increased the average number of properties consumed by almost 20%! As we continue to develop market leading products and services we are becoming ever more essential to visitor’s daily lives.
Full Copy from Getting in the Game Deck : With over 70% of global search reach and 1 billion queries a day , Yahoo! is committed to search. We continue to roll out new products like Y! Answers and MyWeb – innovating, differentiating and improving our products for audience, publishers and advertisers. Original Slide Notes: We’ve built the #1 destination on the Web because we understand how and why people use the Net. Our focus on search, content, community & personalization differentiates Yahoo! and provides a guiding vision for how we can enrich consumers lives by providing the best Web experience. But today, not only technology, but personal preference for engaging with brands and information on the internet has meant we need to redefine the way we face the online world. And our new front page, built on our four pillar strategy, shows how far we’ve come and stands ready for the future. Search: Covering the web, images, audio and so on and being enhanced soon with Local and Answers search. Content: We’ve made a feature of our great content. Clear, prominent positioning with flash functionality that will be enhanced as users settle into their new home. Personalization: It’s your information and your contacts taking priority on our front page. Keeping it personal, keeping it relevant. The buttons and menu will feature customisation options soon. Community: We’re all in this together and we know internet users like to know what others are up to. We’ve got our fingers on the internet pulse. And it’s beating fast. Our pillars of user engagement are what separate us from any other medium, traditional or digital. We believe that the key to becoming an essential part of the lives of millions of users means providing community, original content, search and a personalized experience. By offering these modes of engagement to our marketers, we are fulfilling our vision of allowing businesses to delight consumers and connect with them in unprecedented ways. During the past year , while growing overall users , we also increased the average number of properties consumed by almost 20%! As we continue to develop market leading products and services we are becoming ever more essential to visitor’s daily lives.
Full Copy from Getting in the Game Deck : With over 70% of global search reach and 1 billion queries a day , Yahoo! is committed to search. We continue to roll out new products like Y! Answers and MyWeb – innovating, differentiating and improving our products for audience, publishers and advertisers. Original Slide Notes: We’ve built the #1 destination on the Web because we understand how and why people use the Net. Our focus on search, content, community & personalization differentiates Yahoo! and provides a guiding vision for how we can enrich consumers lives by providing the best Web experience. But today, not only technology, but personal preference for engaging with brands and information on the internet has meant we need to redefine the way we face the online world. And our new front page, built on our four pillar strategy, shows how far we’ve come and stands ready for the future. Search: Covering the web, images, audio and so on and being enhanced soon with Local and Answers search. Content: We’ve made a feature of our great content. Clear, prominent positioning with flash functionality that will be enhanced as users settle into their new home. Personalization: It’s your information and your contacts taking priority on our front page. Keeping it personal, keeping it relevant. The buttons and menu will feature customisation options soon. Community: We’re all in this together and we know internet users like to know what others are up to. We’ve got our fingers on the internet pulse. And it’s beating fast. Our pillars of user engagement are what separate us from any other medium, traditional or digital. We believe that the key to becoming an essential part of the lives of millions of users means providing community, original content, search and a personalized experience. By offering these modes of engagement to our marketers, we are fulfilling our vision of allowing businesses to delight consumers and connect with them in unprecedented ways. During the past year , while growing overall users , we also increased the average number of properties consumed by almost 20%! As we continue to develop market leading products and services we are becoming ever more essential to visitor’s daily lives.
Example of MI3 global campaign that used all pillars. Search, Content, Personalization and Community.
Yahoo! is not only following the global internet patterns, we are helping to drive this growth. In fact, in some emerging countries the internet is synonymous with Yahoo! 71% Worldwide Reach / #1 in U.S. 1 in every 8 minutes on the internet is spent on Yahoo! 260 minutes per visitor per month globally Total global monthly page views: 143B Average global daily network reach: 164M
Yahoo! is not only following the global internet patterns, we are helping to drive this growth. In fact, in some emerging countries the internet is synonymous with Yahoo! 71% Worldwide Reach / #1 in U.S. 1 in every 8 minutes on the internet is spent on Yahoo! 260 minutes per visitor per month globally Total global monthly page views: 143B Average global daily network reach: 164M
Yahoo! is not only following the global internet patterns, we are helping to drive this growth. In fact, in some emerging countries the internet is synonymous with Yahoo! 71% Worldwide Reach / #1 in U.S. 1 in every 8 minutes on the internet is spent on Yahoo! 260 minutes per visitor per month globally Total global monthly page views: 143B Average global daily network reach: 164M
Create unparalleled brand and PR impact through a simultaneous global event Generate significant awareness and hype around product launches Increase user engagement through prominent exposure and compelling creative Your audience is everywhere- across all countries around the world. As an advertiser, it is crucial to be wherever your customers are. There are many ways to do this, one being a global takeover of the Front Page of Yahoo! Your brand will be in front of your consumers all over the world.
Wrap Up: Each form of advertising is effective on it’s own, though in different ways. Display is a great way to reach a mass audience, and smaller lifts among a big target can be equivalent to larger lifts among a more targeted group, such as searchers. As search is a more targeted form of advertising, the group you’re hitting is smaller, but the advertising generates robust lifts (what you lose in reach, you make up for in increased effectiveness). That being said, when advertisers reinforce their targeted search advertising with display advertising (and vice versa), the effectiveness of the advertising is amplified – it is the most effective means of grabbing a greater share of category engagement, as well as increasing online and offline conversions.
Exposure to all levels of advertising drives significant lifts in online purchase, particularly exposure to both search and graphical advertising. In fact, exposing users to both search and graphical ads is the most effective means of increasing online purchases, as well as your share of online purchases in the category. Online purchases were calculated from user’s view of the “thank you” page on the client’s website following a purchase. Comscore’s panel allows them to look at every action and every page that is viewed online.
Yahoo! wants to do all we can to help simplify your lives. With all involved when executing a global campaign, our commitment as the Cross Market Team is to work with you on both Search and Display. Instead of you working with a local contact in each country, we will be your one stop shop and act as the liaison between you and all of our markets. This will provide you dedicated service at home, yet allowing you to receive the localized attention abroad.
Mass usage started with SMS, now it is moving to email. Since we are #1 in email on the PC, this creates loyalty of our mobile web users. By providing the entry into mobile web usage they start spending more time areas of than mail (news, sports etc). Plus our users are logged in, great for adding targeting layers.
