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Mktg532 Infosys - Dec 09 2009
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Mktg532 Infosys - Dec 09 2009

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A test run. This slides from a marketing course.

A test run. This slides from a marketing course.

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  • Source: Infosys caseConsolidation allows companies to move up the value chain;Cost EfficiencyMarket wages 40-50% lowerAbility to use resources elsewhereLabor ForceWell trained in technologyEnglish-speaking
  • Source: Infosys case‘Enabler of an effective business model to gain value for the company’;thus maintaining employee relations‘no longer the determining factor’
  • Backbone of the delivery model Software development project components- Independent and concurrent development- Cost Efficient- Quality driven Software developer → Business solution providerHigher profit margin for the increased expertiseTimeline to demonstrate key dates/yearInfosys consulting group; domain competency group
  • Source of data: Infosys case
  • Source for picture: http://www.infosys.com
  • Source for picture: http://www.infosys.com
  • dominating the Indian market and proving itself to be the best out of the developing economies, Infosys can prepare demand being created in other developing countries like China and Brazil
  • Dominating the Indian market will increase Infosys’ resources in terms of money and recruiting. This will allow them to enter the consulting business more strongly.Infosys offers employee training through the Infosys Leadership Institute. The company’s InStep internship program is internationally recognized for attractive pay and assigning real-time projects to interns.incentives like career advancement and travel abroad
  • dominating the Indian market and proving itself to be the best out of the developing economies, Infosys can prepare demand being created in other developing countries like China and Brazil
  • dominating the Indian market and proving itself to be the best out of the developing economies, Infosys can prepare demand being created in other developing countries like China and Brazil
  • Source: Infosys Annual Report 2008-2009
  • Source: Infosys Annual Report 2008-2009
  • Source: http://www.infosys.comSource for Video: http://www.youtube.com

Transcript

  • 1. The Challenge of Global Branding
    Team Brand 5
    Jiafei Huang Brendon Reed
    JatinderJassal Rebecca Lankin
    Xiaoyu (Eric) Zhang
    December 9, 2009
  • 2. Should Offer Consulting Services To Build A Global BPO & IT Brand
    Infosys is currently a leading IT provider
    Infosys is facing favorable market conditions for global growth
    Infosys can better compete with IBM & Accenture by building its consulting practice
  • 3. Should Offer Consulting Services To Build A Global BPO & IT Brand
    Infosys is currently a leading IT provider
    Infosys is facing favorable market conditions for global growth
    Infosys can better compete with IBM & Accenture by building its consulting practice
  • 4. Growing BPO & IT Markets In India
    BPO increasing by 11% annually
    IT accounted for 10% of the growth
    Consolidation of the industry
    More integrated solutions
  • 5. Customer Behavior and Expectations
  • 6. Use Of Global Delivery Model (GDM) To Keep Up With Changes
    • PSPD
    • 7. Predictability
    • 8. Sustainability
    • 9. Profitability
    • 10. De-risking
    • 11. Backbone of the delivery model
    • 12. Independent and concurrent development
    • 13. Cost efficient
    • 14. Quality driven
    • 15. Software developer → Business solution provider
    • 16. Increased expertise = Higher profit margins
    • 17. Domain competency offered in the form of consulting
  • Growth Trajectory
    • 1981: Found by Narayana Murthy and seven others
    • 18. 1987: Opened first international office in Boston, MA
    • 19. 1991: Turning point resulting from changes in competitive landscapes and previously restrictive government policies
    • 20. 1993: IPO, $805M
    • 21. 2001: Rated Best Employee in India by Business Today
    • 22. 2004: First Indian public IT firm to reach revenues of $1B
  • Brand Core Values
    Then
    Predictability
    Cost Efficiency
    Quality
    Now
    Predictability
    Cost efficiency
    Quality
    Transparency
    Clarity of commitments
    Total documentation
    Pursuit of Excellence
    Constant improvements to services, products and ourselves
    Source: infosys.com
  • 23. Brand Personality
    Indian
    “Techy”
    Accessible
    Infosys Project Managers
    Devopam Mittra,
    Project Manager
    Source: infosys.com
  • 24. Brand Essence
    I feel confident in having a reliable partner for my company’s strategy for growth
  • 25. Brand Capsule
    Win in the flat world
  • 26. Should Offer Consulting Services To Build A Global BPO & IT Brand
    Infosys is currently a leading IT provider
    Infosys is facing favorable market conditions for global growth
    Infosys can better compete with IBM & Accenture by building its consulting practice
  • 27. Changing Business Model
    Japan
    Taiwan
    India
    • Well-established domestic reputation
    • 28. Strong brand identity overseas
    • 29. Global business player on its own right
    • 30. Service export focus
    • 31. Poor brand identity domestically & globally
    • 32. Third party contractors to global brands
    • 33. Outstanding in GDM
    • 34. Expertise in serving foreign markets
    • 35. Aiming at moving upward in the value chain
  • Domestic Opportunities
    Increasing demand in domestic telecom, banking and insurance industries
    Ability to recruit & retain top domestic talent
    Success at home will lead to success abroad
  • 36. Global Opportunities
    Indian dominance provides opportunity to make a strong entrance into the global market
    Prove capabilities at the global scale by:
    Beating IBM and Accenture in India
    Increase resources by:
    Recruiting from the top technology schools
    Infosys Leadership Institute and InStep Internship Program
  • 37. Should Offer Consulting Services To Build A Global BPO & IT Brand
    Infosys is currently a leading IT provider
    Infosys is facing favorable market conditions for global growth
    Infosys can better compete with IBM & Accenture by building its consulting practice
  • 38. Up-sell Consulting Services To Existing Clients
    Launch Consulting Division in the United States
    • Use existing offices
    • 39. Enhance offerings at prices competitive with IBM & Accenture
    • 40. Recruit and train American experts
    • 41. Client industries
    • 42. Functions
    • 43. Position and promote using InfoSys Predictability
    • 44. “Improve your odds”
    • 45. Offer complete packages
    • 46. Analysis to production support
  • Build A Global Brand Through Consulting Services
    Easier to win clients with positive brand equity
    • Clients more inclined to hire at competitive prices
    Close proximity to clients
    • More face time will make clients more comfortable
    • 47. Create customer confidence in brand
    • 48. Opportunity to advise clients on industry best practices
    • 49. Gain client’s trust in knowledge and services other than IT
    • 50. Show them Infosys Predictability in delivering packaged solutions
    • 51. Additional cost savings for clients
    • 52. Same company to create, design, and implement strategies
    • 53. No redundant training and relationship management
    • 54. Positive experiences will result in future business as well as referrals
  • Should Offer Consulting Services To Build A Global BPO & IT Brand
    Infosys is currently a leading IT provider
    Infosys is facing favorable market conditions for global growth
    Infosys can better compete with IBM & Accenture by building its consulting practice
  • 55. Infosys Today
    Vision
    "To be a globally respected corporation that provides best-of-breed business solutions, leveraging technology, delivered by best-in-class people.”
    Mission
    "To achieve our objectives in an environment of fairness, honesty, and courtesy towards our clients, employees, vendors and society at large."
    Source: infosys.com
  • 56. Infosys Today
    Consulting Services
    BPO Services
    IT Services
    Engineering Services
    Products and Platforms
    Source: infosys.com
  • 57. Consulting And Global Delivery
    IT Strategies
    Diagnosis and assessment
    Product Innovation
    Product effectiveness analysis
    Next Generation Commerce
    Sales and marketing process redesign
    Core Process Excellence
    Enterprise Resource Planning
    Learning & Complex Change
    Training program design, development, and delivery
    Source: infosys.com
  • 58. Profits (Previous Ten Years)
  • 59. EPS (Previous Ten Years)
  • 60. Results
    2008: Raj Joshi, Managing Director of Infosys Consulting, named among top 25 consultants by Consulting Magazine
    2009: Forbes’ five best performing companies in the software and service sector in the world
    2009: Business Week’s 50 Most Innovative Companies
    2009: Kris Gopalakrishnan, CEO, recognized as global business thinker
    1996-2006: Ten Years of Success
  • 61. Thank you!
    Questions?
  • 62. Today’s Agenda
    Background on Business Process Outsourcing (BPO) & IT markets and Infosys
    How Infosys can establish itself as a global brand
    Infosys today
  • 63. Porter Analysis Of The BPO & IT Markets
    • Indian IT Providers (Wipro)
    • 64. Multi-national Corporations
    New Entrants
    Infosys
    Buyers
    Suppliers
    Suppliers
    Competitors
    Substitutes