ppt slides for GangjianCHEN （Jason） Javin and mandy's group week 10 mobility

1. Mobile News in Chinese Newspaper Groups: A Case Study of Yunnan Daily Press Group by Liu Cheng and Axel Bruns2009

2. In China Mobile phone – fifth media Modes of gathering news with mobile: Short-message services (SMS) Multimedia Message Service (MMS) 3G 4G

3. SMS news service Yunnan Daily Press Group (Yndaily) Sends 2-5 SMS everyday However, SMS is limited to 70 Chinese characters September 2002 – 1,500 users January 2005 – 290,000 users January 2006 – 120,000 users Service Providers exploited the absence of clear rules Limited users trust remains a key barrier

4. MMS news service June 2006 Yndaily utilize MMS MMS allows transmission of audio and video content End of 2007 – 100,000 MMS users, 50,000 SMS users

5. 3G services 3G phones – multimedia and networking devices Opportunities for user participation 3G mobile media actively attracts, rather than annoy, their target audiences It’s more flexible, customizable and interactive news service

6. Developing mobile technology Participatory journalism helps develop loyalty and trust with their audience Yndaily will no longer be considered as a newspaper group but as a multimedia company

7. Mobile News Market in China Development of China mobile Market Market Size:China and USA Position of Mobile News in China Censorship and Regulation in China Grass Mud Horse (CAO NI MA) Spirit

8. Development of China Mobile Market

9. Market Size Largest Internet Market in the world + Largest Mobile Market in the world = Largest Mobile Internet Market in the world

10. News is most popular internet service

11. Censorship and Regulation in China Self-Censorship & Key Word Filtering

12. Grass Mud Horse (CAO NI MA) Spirit AChinese Internet meme widely used as symbolic defiance of the widespread Internet censorship in China. http://www.youtube.com/watch?v=dWfUOG0EA9w (2:46-3:33)

13. 4G Networks In Australia: 4G network announced to go live in Australia late 2011 Telstra, Vodafone, Optus, VHA In America: HTC & Sprint released EVO 4G March 2011 Japan, Korea, Scandinavia and Russia already had 4G networks by 2008

14. 4G Features Ultra-broadband internet access, IP telephony, gaming services, streamed multimedia High speed mobility communication LTE - Long Term Evolution technology Applications - run as on desktop computers

15. The Future? Recent release of iPhone 4S 5G networks Korea/Japan 2012 3D without glasses

16. Question time How do you think the inevitable and rapid expansion of future generation technologies will change the way we perceive mobile news? Tomorrow’s mobile phones will watch your every move, should we afraid or should we embrace the new move? Do you think the censorship in China will become more strict in concurrence with the technological advances?