Complete presentation ppt


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ppt slides for GangjianCHEN (Jason)
Javin and mandy's group

week 10 mobility

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Complete presentation ppt

  1. 1. Mobile News in Chinese Newspaper Groups: A Case Study of Yunnan Daily Press Group by Liu Cheng and Axel Bruns2009<br />
  2. 2. In China<br />Mobile phone – fifth media<br />Modes of gathering news with mobile:<br />Short-message services (SMS)<br />Multimedia Message Service (MMS)<br />3G<br />4G<br />
  3. 3. SMS news service<br />Yunnan Daily Press Group (Yndaily)<br />Sends 2-5 SMS everyday<br />However, SMS is limited to 70 Chinese characters<br />September 2002 – 1,500 users<br />January 2005 – 290,000 users<br />January 2006 – 120,000 users<br />Service Providers exploited the absence of clear rules<br />Limited users trust remains a key barrier<br />
  4. 4. MMS news service<br />June 2006 Yndaily utilize MMS<br />MMS allows transmission of audio and video content<br />End of 2007 – 100,000 MMS users, 50,000 SMS users<br />
  5. 5. 3G services<br />3G phones – multimedia and networking devices<br />Opportunities for user participation<br />3G mobile media actively attracts, rather than annoy, their target audiences<br />It’s more flexible, customizable and interactive news service<br />
  6. 6. Developing mobile technology<br />Participatory journalism helps develop loyalty and trust with their audience<br />Yndaily will no longer be considered as a newspaper group but as a multimedia company<br />
  7. 7. Mobile News Market in China<br />Development of China mobile Market<br />Market Size:China and USA<br />Position of Mobile News in China<br />Censorship and Regulation in China<br />Grass Mud Horse (CAO NI MA) Spirit<br />
  8. 8. Development of China Mobile Market<br />
  9. 9. Market Size<br />Largest Internet Market in the world<br />+<br />Largest Mobile Market in the world<br />=<br />Largest Mobile Internet Market in the world<br />
  10. 10. News is most popular internet service<br />
  11. 11. Censorship and Regulation in China<br />Self-Censorship &<br />Key Word Filtering<br />
  12. 12. Grass Mud Horse (CAO NI MA) Spirit<br />AChinese Internet meme widely used as symbolic defiance of the widespread Internet censorship in China.<br /> (2:46-3:33)<br />
  13. 13. 4G Networks<br />In Australia: <br />4G network announced to go live in Australia late 2011<br />Telstra, Vodafone, Optus, VHA<br />In America:<br />HTC & Sprint released EVO 4G March 2011<br />Japan, Korea, Scandinavia and Russia already had 4G networks by 2008<br />
  14. 14. 4G Features<br />Ultra-broadband internet access, IP telephony, gaming services, streamed multimedia<br />High speed mobility communication<br />LTE - Long Term Evolution technology<br />Applications - run as on desktop computers<br />
  15. 15. The Future?<br />Recent release of iPhone 4S<br />5G networks<br />Korea/Japan 2012<br />3D without glasses<br />
  16. 16. Question time<br />How do you think the inevitable and rapid expansion of future generation technologies will change the way we perceive mobile news?<br />Tomorrow’s mobile phones will watch your every move, should we afraid or should we embrace the new move?<br />Do you think the censorship in China will become more strict in concurrence with the technological advances?<br />