4. 3/31/2010 History Founded in 1916 in the Puget Sound region(Seattle) of Washington state Undertook a series of strategic mergers and acquisitions to become the world’s largest, most diversified aerospace company Aerospace pioneers now part of the Boeing enterprise include: North American Aviation McDonnell Douglas Rockwell International (space and defense business) Hughes Space & Communications Jeppesen
8. The second biggest defense company in the world
9. With more than 150,000 employees in more than 70 countries
10. Total company revenues for 2006 were $61.5 billionBoeing Today
11. ACHIEVEMENTS & REWARDS Made first modern airline Boeing 247 in 1933. Made first commercial Jet airliner of USA 707 in 1958. Developed first guided missiles. Produced best selling commercial jet aircraft in aviation history 737. First contractor of International space station(ISS). One of the contractors in the development of Space Shuttle.
12. ACHIEVEMENTS & REWARDS 2005 Awards The US Environmental Protection Agency (US EPA) named Boeing one of its Best Workplaces for Commuters (for company programs that encourage HOV participation. Vista Fibers presented Boeing's San Antonio Aerospace Support Center with an outstanding achievement award for the center's recycling efforts (recycling more than 180 tons of paper in 2004).
13. ACHIEVEMENTS & REWARDS 2006 Awards The National Business Group on Health, a national non-profit organization, named Boeing one of the Best Employers for Healthy Lifestyles.
15. SWOT ANALYSIS Strengths• Strong global network• Broad product line that covers most major market niches / R&D development SITUATION ANALYSIS
16. Weaknesses• A hierarchical, ridged, and semi- autocratic management style, which is a product of its military heritage.• Labour problems.• Dependence on US government and WTO-incompatible subsidies. SITUATION ANALYSIS
18. Threats • Slowdown in the commercial jet market• Uncertain airline industry environment SITUATION ANALYSIS
19. Boeing’s Organizational structure Boeing uses the Matrix Structure: - Each Department has a Senior Vice President Boeing uses Specialization: - Different individuals in different units perform specific tasks Boeing is a Centralized Organization: - high-level executives make most decisions and pass them down to lower levels for implementation
20.
21. SEGMENTATION AS MARKETING POLICY Boeing uses Geography as its segmentation tool. Short haul routes appear to reveal that Europe and North America is the more attractive segment for commercial aircrafts. India and South east Asia has emerged as the main market for military aircrafts.
