Boeing company


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Boeing company's case study in form of a presentation analyzing various managerial aspects of Boeing including future strategies.

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Boeing company

  1. 1. The Boeing Company<br />Overview<br />
  2. 2. William E Boeing<br /> 1881-1956<br />founder<br />
  3. 3. Current Leadership <br />
  4. 4. 3/31/2010<br />History <br />Founded in 1916 in the Puget Sound region(Seattle) of Washington state<br />Undertook a series of strategic mergers and acquisitions to become the world’s largest, most diversified aerospace company<br />Aerospace pioneers now part of the Boeing enterprise include:<br />North American Aviation<br />McDonnell Douglas<br />Rockwell International (space and defense business)<br />Hughes Space & Communications<br />Jeppesen<br />
  5. 5. <ul><li>Founded in 1916 in Seattle, Washington
  6. 6. Headquarter in Chicago, USA.
  7. 7. World’s leading aerospace company
  8. 8. The second biggest defense company in the world
  9. 9. With more than 150,000 employees in more than 70 countries
  10. 10. Total company revenues for 2006 were $61.5 billion</li></ul>Boeing Today<br />
  11. 11. ACHIEVEMENTS & REWARDS<br />Made first modern airline Boeing 247 in 1933.<br />Made first commercial Jet airliner of USA 707 in 1958.<br />Developed first guided missiles.<br />Produced best selling commercial jet aircraft in aviation history 737.<br />First contractor of International space station(ISS).<br />One of the contractors in the development of Space Shuttle.<br />
  12. 12. ACHIEVEMENTS & REWARDS<br />2005 Awards<br />The US Environmental Protection Agency (US EPA) named Boeing one of its Best Workplaces for Commuters (for company programs that encourage HOV participation. <br />Vista Fibers presented Boeing's San Antonio Aerospace Support Center with an outstanding achievement award for the center's recycling efforts (recycling more than 180 tons of paper in 2004). <br />
  13. 13. ACHIEVEMENTS & REWARDS<br />2006 Awards<br />The National Business Group on Health, a national non-profit organization, named Boeing one of the Best Employers for Healthy Lifestyles. <br />
  14. 14. Products<br />Commercial airliners<br />Military aircraft<br />Munitions<br />Space systems<br />Computer Services<br />
  15. 15. SWOT ANALYSIS<br />Strengths•     Strong global network•     Broad product line that covers most major market niches / R&D development<br />SITUATION ANALYSIS<br />
  16. 16.      Weaknesses•     A hierarchical, ridged, and semi- autocratic management style, which is a product of its military heritage.•     Labour problems.•     Dependence on US government and WTO-incompatible subsidies. <br />SITUATION ANALYSIS<br />
  17. 17. Opportunities•     New aircraft to gain market share•     Increase demand for point to point routes <br />SITUATION ANALYSIS<br />
  18. 18. Threats<br />•     Slowdown in the commercial jet market•     Uncertain airline industry environment <br />SITUATION ANALYSIS<br />
  19. 19. Boeing’s Organizational structure<br />Boeing uses the Matrix Structure:<br /> - Each Department has a Senior Vice President<br /> Boeing uses Specialization:<br /> - Different individuals in different units perform specific tasks<br />Boeing is a Centralized Organization:<br /> - high-level executives make most decisions and pass them down to lower levels for implementation<br />
  20. 20. Boeing’s Organizational structure Contd.<br />Vertical as well as Horizontal structure.<br />Authority trickles down organization from top to bottom<br />- CEO and CFO and COO<br />- President and Vice President<br /><ul><li>Department Heads</li></ul>Organization is subdivided or departmentalized into smaller units or departments.<br />
  21. 21. SEGMENTATION AS MARKETING POLICY<br />Boeing uses Geography as its segmentation tool. Short haul routes appear to reveal that Europe and North America is the more attractive segment for commercial aircrafts. <br />India and South east Asia has emerged as the main market for military aircrafts. <br />
  22. 22. Boeing’s Culture<br /><ul><li>Leadership
  23. 23. Integrity
  24. 24. Quality
  25. 25. Customer Satisfaction
  26. 26. Enhancing Share Holder Value</li></li></ul><li>Code of basic working condition<br />No discrimination and no harassment<br />Freedom of association<br />Health and safety<br />Work environment and compensation<br />Work scheduling(hours of work)<br />No child labour<br />
  27. 27. Criticism<br />Bad environment record<br />Infamous tax payer<br />Unethical conduct<br />Violation of 1992 EU-US agreement<br />
  28. 28. Future prospects-Products<br /><ul><li>Development of sixth generation fighter aircrafts F/A-XX
  29. 29. Competing for next generation refueller program of USAF
  30. 30. Various space research programs of NASA
  31. 31. New technologies</li></li></ul><li>Future Prospects -Strategy<br />Joint ventures with the aerospace companies of developing nations<br />Development of capabilities for proper outsourcing<br />Better management and coordination in various divisions of Boeing<br />
  32. 32. Thank you<br />