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NPower Social Media Session

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NPower Social Networking Session 12.02.09 Brandon Uttley -- uttley@wrayward.com Winn Maddrey -- winn@topicseducation.com
homework review • discuss • facebook fans • twitter followers • web traffic • why you’re here • why you’re the person for your organization
to discuss • what it is • social media world • social media myth busters • sign up for one channel/tool & use & report • metrics • top tools
what it is • new way to do ‘old’ things • playfield leveled • technology enables • tool(s), not strategy • boosts existing efforts • spokesperson alignment is key
social media world • many channels • many tools • low cost • time investment • choice is crucial • less is more • complementary
links: http://www.forrester.com/Groundswell/profile_tool.html www.knowem.com www.go2web20.net
social media myth • it’s not really free • SM cannot replace advertising, PR, operations • it’s not a silver bullet • build it and they will come is a fantasy - patience pays
links: www.willitblend.com http://www.youtube.com/watch?v=0TYy_3786bo www.mashable.com www.techcrunch.com
sign up for one channel/tool • new channel • new tool • expanded use of channel or tool (i.e. use video) • link to other efforts • experiment, see what sticks
links: www.ping.fm www.tubemogul.com www.beth.typepad.com
metrics • success demands numbers • reach shows some connection • less can be more • tie tool metrics to web site and blog metrics and org. initiatives
links: www.alltop.com http://www.google.com/analytics/ www.facebook.com (insights)
top tools • Facebook • YouTube • LinkedIn • Twitter • MySpace • Blog(s) • SmartPhone (apps- above)
links: • www.facebook.com www.YouTube.com www.LinkedIn.com www.Twitter.com www.MySpace.com www.wordpress.com
random thoughts • visual diary of an event, a donor, a volunteer • video interview of key stakeholder • competition to grow FB fans • use social media to tell one story of how your organization makes a difference. each week. • create a Flickr stream of a regular day, annual meeting, etc.
contact: Brandon - uttley@wrayward.com Winn - winn@topicseducation.com
thank you.

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NPower Social Media Session

  • 1. NPower Social Networking Session 12.02.09 Brandon Uttley -- uttley@wrayward.com Winn Maddrey -- winn@topicseducation.com
  • 2. homework review • discuss • facebook fans • twitter followers • web traffic • why you’re here • why you’re the person for your organization
  • 3. to discuss • what it is • social media world • social media myth busters • sign up for one channel/tool & use & report • metrics • top tools
  • 4. what it is • new way to do ‘old’ things • playfield leveled • technology enables • tool(s), not strategy • boosts existing efforts • spokesperson alignment is key
  • 5.
  • 6. social media world • many channels • many tools • low cost • time investment • choice is crucial • less is more • complementary
  • 8. social media myth • it’s not really free • SM cannot replace advertising, PR, operations • it’s not a silver bullet • build it and they will come is a fantasy - patience pays
  • 9. links: www.willitblend.com http://www.youtube.com/watch?v=0TYy_3786bo www.mashable.com www.techcrunch.com
  • 10. sign up for one channel/tool • new channel • new tool • expanded use of channel or tool (i.e. use video) • link to other efforts • experiment, see what sticks
  • 11. links: www.ping.fm www.tubemogul.com www.beth.typepad.com
  • 12. metrics • success demands numbers • reach shows some connection • less can be more • tie tool metrics to web site and blog metrics and org. initiatives
  • 13. links: www.alltop.com http://www.google.com/analytics/ www.facebook.com (insights)
  • 14. top tools • Facebook • YouTube • LinkedIn • Twitter • MySpace • Blog(s) • SmartPhone (apps- above)
  • 15. links: • www.facebook.com www.YouTube.com www.LinkedIn.com www.Twitter.com www.MySpace.com www.wordpress.com
  • 16. random thoughts • visual diary of an event, a donor, a volunteer • video interview of key stakeholder • competition to grow FB fans • use social media to tell one story of how your organization makes a difference. each week. • create a Flickr stream of a regular day, annual meeting, etc.
  • 17. contact: Brandon - uttley@wrayward.com Winn - winn@topicseducation.com