Making videos that don't suck and leveraging social

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Video is one of the most powerful mediums out there with over 45 Billion videos viewed on YouTube each month, and 72 Hours of new content uploaded. The question is what can you do? How do you …

Video is one of the most powerful mediums out there with over 45 Billion videos viewed on YouTube each month, and 72 Hours of new content uploaded. The question is what can you do? How do you market your products and services with Video? How do you leverage the power of YouTube?

This presentation was created along with an e-book to cut through all of those secrets and provide step by step instructions how how to leverage video on Social Media and make videos that don't suck! This presentation will be provided at the upcoming Ready Set Go Social Media conference in Rochester, NY on June 14, 2012.

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  • 1. Making Videos that Don’t SuckLeveraging them on Social Media June 14, 2012
  • 2. Discussion Points Making Videos that Don’t Suck The importance of Video Potential Topics for Videos Secrets of Success with Video What’s Hot and Not? The Power of YouTube The Importance of a Brand Channel Optimizing Videos for Organic SEO Community Engagement How to Interpret Views Workshop@2012 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
  • 3. Why Video How big is it anyway? In just 7 years? 72 HOURS of new content get’s uploaded each minute! 3 BILLION hours of video content is watched each month 45 BILLION individual videos are watched each month YouTube is the #2 search engine on the planet! What’s different about video? Immediate – All it takes is the press of a play button! Intimate – Video will touch your senses Interactive – Video has the power to entertain@2012 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
  • 4. Potential Topics for Video Product Overviews - Features, How to Use, Benefits Video Tours – Consumer facilities, Manufacturing locations, Equipment Testimonials – What did it do for me?, What problem was solved? Events – Product Launches, Social Gatherings, Webinars, Trainings Blogging – First person perspectives, Product demos, screencasts Promotions – Discounts, Deals, Contests@2012 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
  • 5. Secrets of Success with Video Understand the message Storyboard & Create Narratives before starting Use Proper lighting & Backgrounds Make Testimonial Videos Interesting Use Narrative within the video whenever possible Create Interesting & Relevant Title Slates Always include Calls to Action and close with Brand Place Videos on many Social Channels & Engage Be Entertaining – it’s a transaction@2012 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
  • 6. What’s Hot and Not? • Insert Video here@2012 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
  • 7. The Importance of a Brand Channel A Channel provides an organization A branded experience with video Allows for followers (Subscribers) Provides opportunity for discovery Offers community engagement Optional Monetization@2012 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
  • 8. Optimizing Video for Organic SEO Video Titles Used by YouTube and Google Relevant compelling keywords Searched Keywords first Keep Titles shorter than 70@2012 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
  • 9. Optimizing Video for Organic SEO Video Descriptions Start with relevant information along with backlink to website or blog first! Write description using the same keywords as title and tags The first two sentences are the most important “above the fold” Use Native language for region video is targeted@2012 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
  • 10. Optimizing Video for Organic SEO Video Tags Use both general terms & very specific terms, including title Utilize Google Adwords & Analytics to measure specialized tags Continually re-brand and optimize older videos with update tags Use similar general terms on all videos@2012 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
  • 11. Optimizing Video for Organic SEO Video Tumbnails Thumbnail acts as miniature movie poster, it should be interesting Use high-contrast and bright thumbnail images formatted 16:9 aspect ratio Thumbnail should reflect the content of the video Use similar general terms on all videos@2012 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
  • 12. Community Engagement Community Setup Channel Cross-Promotion Add Clickable Banner Calls to Action Annotations@2012 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
  • 13. Community Engagement Community Engagement Involve the Audience Ask a question Reply to comment Email Subscribers Share out out Twitter Facebook Google+ Embed on Blogs@2012 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
  • 14. How to Interpret Views? What to Look at Number of Views Playback Locations Traffic Sources YouTube & Web Search Audience Retention Engagement Reports Likes/Favorites/ Comments Sharing@2012 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
  • 15. Workshop@2012 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
  • 16. Thank You! Twitter @SkeeterHarris Facebook facebook.com/SkeeterHarris Google+ +SkeeterHarris LinkedIn – www.linkedin/in/SkeeterHarris Slideshare – www.slideshare.net/wkharris Email – Skeeter@macvillagepro.com Phone – 585.520.2232 Skype – SkeetHarris@2012 MAC VILLAGE PRODUCTIONS SKEETER HARRIS