SOCIAL NETWORKING FOR YOUR FACILITY: AN INTRODUCTION                                    JULY 29, 2011         HEALTH CARE ...
MAC VILLAGE PRODUCTIONS      VIDEO PRODUCTION          SOCIAL MEDIA ENGAGEMENTS         VIDEO FOR WEB            INFLUENCE...
DISCUSSION POINTS        WHAT IS SOCIAL NETWORKING?        SOCIAL NETWORKING DESCRIBED        WHY SHOULD YOU CARE?        ...
SOCIAL NETWORKS DESCRIBED                       A CASUAL SOCIAL NETWORKING SITE THAT ALLOWS USERS TO                      ...
SOCIAL NETWORKS DESCRIBED                       A CASUAL SOCIAL NETWORKING SITE THAT ALLOWS USERS TO                      ...
SOCIAL NETWORKS DESCRIBED                       A CASUAL SOCIAL NETWORKING SITE THAT ALLOWS USERS TO                      ...
SOCIAL NETWORKS DESCRIBED                       A CASUAL SOCIAL NETWORKING SITE THAT ALLOWS USERS TO                      ...
SOCIAL NETWORKS DESCRIBED                       A CASUAL SOCIAL NETWORKING SITE THAT ALLOWS USERS TO                      ...
SO WHY DO I CARE?EVERYONE ELSE ISDOING IT!85% OF X & Y GEN’SGO TO THESESITES FIRST!OPPORTUNITIESGALORE!WHO ARE YOU?
SO WHY DO I CARE?EVERYONE ELSE ISDOING IT!85% OF X & Y GEN’SGO TO THESESITES FIRST!OPPORTUNITIESGALORE!WHO ARE YOU?
SO WHY DO I CARE?EVERYONE ELSE ISDOING IT!85% OF X & Y GEN’SGO TO THESESITES FIRST!OPPORTUNITIESGALORE!WHO ARE YOU?
SO WHY DO I CARE?EVERYONE ELSE ISDOING IT!85% OF X & Y GEN’SGO TO THESESITES FIRST!OPPORTUNITIESGALORE!WHO ARE YOU?
SO WHY DO I CARE?EVERYONE ELSE ISDOING IT!85% OF X & Y GEN’SGO TO THESESITES FIRST!OPPORTUNITIESGALORE!WHO ARE YOU?
SO WHY DO I CARE - HR DOES           56% OF EMPLOYERS ARE NOW USING SM FOR RESEARCH                      TWITTER, FACEBOOK...
SO WHY DO I CARE - HR DOES           56% OF EMPLOYERS ARE NOW USING SM FOR RESEARCH                      TWITTER, FACEBOOK...
PERSONAL PAGEA SOCIAL PLACE TO RECONNECTWITH OLD AND CURRENT FRIENDS.PLACE TO TELL FRIENDS WHATYOUR UP TO AND SHAREINFORMA...
PERSONAL PAGEA SOCIAL PLACE TO RECONNECTWITH OLD AND CURRENT FRIENDS.PLACE TO TELL FRIENDS WHATYOUR UP TO AND SHAREINFORMA...
FAN PAGES   WHAT IS A FACEBOOK PAGE?      A PAGE DESIGNED TO REPRESENT A PUBLIC      FIGURE, BUSINESS, OR BRAND.      A PA...
FAN PAGES   WHAT IS A FACEBOOK PAGE?      A PAGE DESIGNED TO REPRESENT A PUBLIC      FIGURE, BUSINESS, OR BRAND.      A PA...
GROUPS        WHAT IS A FACEBOOK GROUP?           A PLACE TO SHARE INFORMATION           AND OPINIONS ON ANY TOPIC OF     ...
LINKEDIN          WHAT IS LINKEDIN?             ONLINE VERSION OF YOUR             RESUME             VIRTUAL COMMUNITY TO...
LINKEDIN          WHAT IS LINKEDIN?             ONLINE VERSION OF YOUR             RESUME             VIRTUAL COMMUNITY TO...
SECTIONS         SECTIONS WITHIN LINKEDIN            PROFILE            CONTACTS            RECOMMENDATIONS            GRO...
SECTIONS         SECTIONS WITHIN LINKEDIN            PROFILE            CONTACTS            RECOMMENDATIONS            GRO...
SECTIONS         SECTIONS WITHIN LINKEDIN            PROFILE            CONTACTS            RECOMMENDATIONS            GRO...
SECTIONS         SECTIONS WITHIN LINKEDIN            PROFILE            CONTACTS            RECOMMENDATIONS            GRO...
WHAT IS TWITTER?       EST 200       MILLION       USERS NOW       APROX 29% OF       USERS EARN       OVER       $100,000...
WHAT IS TWITTER?       EST 200       MILLION       USERS NOW       APROX 29% OF       USERS EARN       OVER       $100,000...
WHEN & WHY 140?          TWITTER HISTORY             BEGAN AS EXPERIMENT 2006, INITIALLY INSPIRED             BY CONCEPT O...
WHEN & WHY 140?          TWITTER HISTORY             BEGAN AS EXPERIMENT 2006, INITIALLY INSPIRED             BY CONCEPT O...
TWITTER BASICS    BASICS OF TWEETING & COMMON    TERMS        POST NEW TWEET        REPLY OR MENTION - @USERNAME        DI...
TWITTER BASICS    BASICS OF TWEETING & COMMON    TERMS        POST NEW TWEET        REPLY OR MENTION - @USERNAME        DI...
TWITTER BASICS    BASICS OF TWEETING & COMMON    TERMS        POST NEW TWEET        REPLY OR MENTION - @USERNAME        DI...
TWITTER BASICS    BASICS OF TWEETING & COMMON    TERMS        POST NEW TWEET        REPLY OR MENTION - @USERNAME        DI...
TWITTER BASICS    BASICS OF TWEETING & COMMON    TERMS        POST NEW TWEET        REPLY OR MENTION - @USERNAME        DI...
TWITTER BASICS    BASICS OF TWEETING & COMMON    TERMS        POST NEW TWEET        REPLY OR MENTION - @USERNAME        DI...
DESKTOP TWITTER APPS         TWEETDECK                  SEESMIC DESKTOP         HTTP://WWW.TWEETDECK.COM   HTTP://DESKTOP....
DESKTOP TWITTER APPS         TWEETDECK                  SEESMIC DESKTOP         HTTP://WWW.TWEETDECK.COM   HTTP://DESKTOP....
MOBILE TWITTER APPS        BLACKBERRY           TWITTERBERRY - FREE - HTTP://ORANGATAME.COM/           UBERTWITTER - FREE ...
GOOGLE+SOCIAL NETWORK PEOPLES POSTS CIRCLE OF CONNECTIONS SPARKS OF INTEREST PHOTOS & VIDEOS HANGOUTS PEOPLES PROFILES
GOOGLE+SPARKS SEARCH BY TOPIC FOLLOW TOPICS SAVE TOPICS
GOOGLE+HANGOUTS VIDEO CHAT TEXT CHATTING SHARE ONE IMAGE SHARE YOUTUBE 9 PEEPS
GOOGLE+CIRCLES  GRAPHICS GROUPING OF  CONNECTIONS  LIKE TWITTER -ANYONE  CAN FOLLOW  FACILITATES SELECTED  SHARING  CIRCLE...
GOOGLE+CIRCLES  GRAPHICS GROUPING OF  CONNECTIONS  LIKE TWITTER -ANYONE  CAN FOLLOW  FACILITATES SELECTED  SHARING  CIRCLE...
GOOGLE+CIRCLES  GRAPHICS GROUPING OF  CONNECTIONS  LIKE TWITTER -ANYONE  CAN FOLLOW  FACILITATES SELECTED  SHARING  CIRCLE...
GOOGLE+CIRCLES  GRAPHICS GROUPING OF  CONNECTIONS  LIKE TWITTER -ANYONE  CAN FOLLOW  FACILITATES SELECTED  SHARING  CIRCLE...
GOOGLE+POSTS POST TEXT, LINKS, PHOTOS, VIDEO CONTROL WHO CAN SEE POSTS BY CIRCLES SELECTED ABILITY TO TAG PEOPLE IN POSTS ...
HOW-TO, BEST PRACTICES,  & DEMONSTRATIONS
FILTERS & PRIVACY IN FACEBOOK EVERYTHING IS SOCIAL - SO THE QUESTION IS HOW TRANSPARENT SHOULD YOU BE?CREATE LISTS OFFRIEN...
FILTERS & PRIVACY IN FACEBOOK EVERYTHING IS SOCIAL - SO THE QUESTION IS HOW TRANSPARENT SHOULD YOU BE?CREATE LISTS OFFRIEN...
FILTERS & PRIVACY IN FACEBOOK EVERYTHING IS SOCIAL - SO THE QUESTION IS HOW TRANSPARENT SHOULD YOU BE?CREATE LISTS OFFRIEN...
FILTERS & PRIVACY IN FACEBOOK EVERYTHING IS SOCIAL - SO THE QUESTION IS HOW TRANSPARENT SHOULD YOU BE?CREATE LISTS OFFRIEN...
FILTERS & PRIVACY IN FACEBOOK EVERYTHING IS SOCIAL - SO THE QUESTION IS HOW TRANSPARENT SHOULD YOU BE?CREATE LISTS OFFRIEN...
FILTERS & PRIVACY     PRIVACY SETTINGS DEMYSTIFIED - CHOOSE WISELY!- HOW YOU’RE DISCOVERED- WHAT INFO YOU SHARE- FACEBOOK ...
FILTERS & PRIVACY     PRIVACY SETTINGS DEMYSTIFIED - CHOOSE WISELY!- HOW YOU’RE DISCOVERED- WHAT INFO YOU SHARE- FACEBOOK ...
FILTERS & PRIVACY     PRIVACY SETTINGS DEMYSTIFIED - CHOOSE WISELY!- HOW YOU’RE DISCOVERED- WHAT INFO YOU SHARE- FACEBOOK ...
FILTERS & PRIVACY     PRIVACY SETTINGS DEMYSTIFIED - CHOOSE WISELY!- HOW YOU’RE DISCOVERED- WHAT INFO YOU SHARE- FACEBOOK ...
FILTERS & PRIVACY     PRIVACY SETTINGS DEMYSTIFIED - CHOOSE WISELY!- HOW YOU’RE DISCOVERED- WHAT INFO YOU SHARE- FACEBOOK ...
DEMONSTRATIONSLETS TAKE A LOOK AT:  FACEBOOK  TWITTER  LINKEDIN  GOOGLE+
DEMONSTRATIONSLETS TAKE A LOOK AT:  FACEBOOK  TWITTER  LINKEDIN  GOOGLE+
STRATEGY DEVELOPMENT
STRATEGY DEVELOPMENT        1. DEFINE OBJECTIVES           IMPROVE CUSTOMER ENGAGEMENT           ENHANCE BRAND AND REPUTAT...
STRATEGY DEVELOPMENT, CONT.        2. ESTABLISH GOVERNANCE           IDENTIFY OPPORTUNITIES           UNDERSTAND RISKS - E...
STRATEGY DEVELOPMENT, CONT.        3. DEFINE ACTIONS           CREATE PHASES FOR ACTIVITIES           DETERMINE INITIAL SM...
ENGAGEMENT        1. LISTEN           DEPLOY & USE SOCIAL MEDIA MONITORING TOOLS           LEAN HOW TO USE TOOLS          ...
ENGAGEMENT, CONT.        2. ENGAGE IN CONVERSATION           JOIN THE CONVERSATION           PROVIDE RELEVANT, VALUE-ADD C...
ENGAGEMENT, CONT.        3. MEASURE, REFINE, ADJUST           ESTABLISH MEASURES OF SUCCESS           MONITOR MEASUREMENTS...
WHERE TO START?        LEARN ABOUT SOCIAL MEDIA           EXPLORE TRENDS           HEAR FROM PRACTITIONERS IN FIELD       ...
WHERE TO START, CONT.        2. DEVELOP CAPABILITIES           IDENTIFY CHAMPIONS FOR SOCIAL MEDIA           TRAIN AND SUP...
WHAT TO DO TODAY?        SETUP GOOGLE ALERT ON YOURSELF & FACIALLY        DETERMINE WHAT YOUR POLICY IS ON SOCIAL MEDIA   ...
STAY IN TOUCH...             SKEETER HARRIS          MAC VILLAGE PRODUCTIONS                 PRESIDENT             PHONE 5...
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Snw intro to social medai for your Nursing Home facility

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Adult Healthcare and Social Media and introduction to social media and networks such as Facebook, twitter, linkedin, Google+. What does each do, should you use them? How to get started.

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Snw intro to social medai for your Nursing Home facility

  1. 1. SOCIAL NETWORKING FOR YOUR FACILITY: AN INTRODUCTION JULY 29, 2011 HEALTH CARE FOUNDATION - FINGER LAKES SUMMER EDUCATION SERIES
  2. 2. MAC VILLAGE PRODUCTIONS VIDEO PRODUCTION SOCIAL MEDIA ENGAGEMENTS VIDEO FOR WEB INFLUENCE ASSESSMENTS TESTIMONIALS STRATEGY MAPS VIDEO TOURS IMPLEMENTATION SERVICES COMMERCIALS CHANNEL MANAGEMENT COMMERCIAL PHOTOGRAPHY CORPORATE TRAINING WEBSITE DESIGN@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
  3. 3. DISCUSSION POINTS WHAT IS SOCIAL NETWORKING? SOCIAL NETWORKING DESCRIBED WHY SHOULD YOU CARE? OVERVIEW OF FACEBOOK, LINKEDIN, TWITTER, GOOGLE+ HOW TO, BEST PRACTICES & DEMONSTRATIONS STRATEGY DEVELOPMENT@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
  4. 4. SOCIAL NETWORKS DESCRIBED A CASUAL SOCIAL NETWORKING SITE THAT ALLOWS USERS TO POST INFORMATION ABOUT THEMSELVES, CONNECT WITH OTHERS , JOIN GROUPS AND FIND PEOPLE BY NAME, REGION, SCHOOL. A PROFESSIONAL SOCIAL NETWORKING SITE CONNECTING BOTH CURRENT AND PAST COLLEAGUES TOGETHER. THIS SITE PROVIDES A SOURCE OF PERSONAL BRANDING AND REPUTATION MANAGEMENT. A MICROBLOG THAT ALLOWS YOU TO POST IN 140 CHARACTERS OR LESS MESSAGES ABOUT YOU AND/OR PRODUCTS THAT AUTOMATICALLY GET SENT TO EVERYONE THAT IS FOLLOWING YOU. A SOCIAL MEDIA VIDEO SHARING SITE THAT ALLOWS PEOPLE TO FIND YOU AND YOUR PRODUCTS OR BRANDS WITH CHANNELS, KEY WORD TAGGING AND COMMUNITIES. THE NEWEST SOCIAL NETWORK WHICH HAS ONLY BEEN PUBLIC FOR THE PAST 30 DAYS. THIS NETWORK TAKES FUNCTIONAL ELEMENTS FROM FACEBOOK & TWITTER AND COMBINES THEM INTO A COLLABORATIVE OPEN NETWORK.@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
  5. 5. SOCIAL NETWORKS DESCRIBED A CASUAL SOCIAL NETWORKING SITE THAT ALLOWS USERS TO POST INFORMATION ABOUT THEMSELVES, CONNECT WITH OTHERS , JOIN GROUPS AND FIND PEOPLE BY NAME, REGION, SCHOOL. A PROFESSIONAL SOCIAL NETWORKING SITE CONNECTING BOTH CURRENT AND PAST COLLEAGUES TOGETHER. THIS SITE PROVIDES A SOURCE OF PERSONAL BRANDING AND REPUTATION MANAGEMENT. A MICROBLOG THAT ALLOWS YOU TO POST IN 140 CHARACTERS OR LESS MESSAGES ABOUT YOU AND/OR PRODUCTS THAT AUTOMATICALLY GET SENT TO EVERYONE THAT IS FOLLOWING YOU. A SOCIAL MEDIA VIDEO SHARING SITE THAT ALLOWS PEOPLE TO FIND YOU AND YOUR PRODUCTS OR BRANDS WITH CHANNELS, KEY WORD TAGGING AND COMMUNITIES. THE NEWEST SOCIAL NETWORK WHICH HAS ONLY BEEN PUBLIC FOR THE PAST 30 DAYS. THIS NETWORK TAKES FUNCTIONAL ELEMENTS FROM FACEBOOK & TWITTER AND COMBINES THEM INTO A COLLABORATIVE OPEN NETWORK.@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
  6. 6. SOCIAL NETWORKS DESCRIBED A CASUAL SOCIAL NETWORKING SITE THAT ALLOWS USERS TO POST INFORMATION ABOUT THEMSELVES, CONNECT WITH OTHERS , JOIN GROUPS AND FIND PEOPLE BY NAME, REGION, SCHOOL. A PROFESSIONAL SOCIAL NETWORKING SITE CONNECTING BOTH CURRENT AND PAST COLLEAGUES TOGETHER. THIS SITE PROVIDES A SOURCE OF PERSONAL BRANDING AND REPUTATION MANAGEMENT. A MICROBLOG THAT ALLOWS YOU TO POST IN 140 CHARACTERS OR LESS MESSAGES ABOUT YOU AND/OR PRODUCTS THAT AUTOMATICALLY GET SENT TO EVERYONE THAT IS FOLLOWING YOU. A SOCIAL MEDIA VIDEO SHARING SITE THAT ALLOWS PEOPLE TO FIND YOU AND YOUR PRODUCTS OR BRANDS WITH CHANNELS, KEY WORD TAGGING AND COMMUNITIES. THE NEWEST SOCIAL NETWORK WHICH HAS ONLY BEEN PUBLIC FOR THE PAST 30 DAYS. THIS NETWORK TAKES FUNCTIONAL ELEMENTS FROM FACEBOOK & TWITTER AND COMBINES THEM INTO A COLLABORATIVE OPEN NETWORK.@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
  7. 7. SOCIAL NETWORKS DESCRIBED A CASUAL SOCIAL NETWORKING SITE THAT ALLOWS USERS TO POST INFORMATION ABOUT THEMSELVES, CONNECT WITH OTHERS , JOIN GROUPS AND FIND PEOPLE BY NAME, REGION, SCHOOL. A PROFESSIONAL SOCIAL NETWORKING SITE CONNECTING BOTH CURRENT AND PAST COLLEAGUES TOGETHER. THIS SITE PROVIDES A SOURCE OF PERSONAL BRANDING AND REPUTATION MANAGEMENT. A MICROBLOG THAT ALLOWS YOU TO POST IN 140 CHARACTERS OR LESS MESSAGES ABOUT YOU AND/OR PRODUCTS THAT AUTOMATICALLY GET SENT TO EVERYONE THAT IS FOLLOWING YOU. A SOCIAL MEDIA VIDEO SHARING SITE THAT ALLOWS PEOPLE TO FIND YOU AND YOUR PRODUCTS OR BRANDS WITH CHANNELS, KEY WORD TAGGING AND COMMUNITIES. THE NEWEST SOCIAL NETWORK WHICH HAS ONLY BEEN PUBLIC FOR THE PAST 30 DAYS. THIS NETWORK TAKES FUNCTIONAL ELEMENTS FROM FACEBOOK & TWITTER AND COMBINES THEM INTO A COLLABORATIVE OPEN NETWORK.@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
  8. 8. SOCIAL NETWORKS DESCRIBED A CASUAL SOCIAL NETWORKING SITE THAT ALLOWS USERS TO POST INFORMATION ABOUT THEMSELVES, CONNECT WITH OTHERS , JOIN GROUPS AND FIND PEOPLE BY NAME, REGION, SCHOOL. A PROFESSIONAL SOCIAL NETWORKING SITE CONNECTING BOTH CURRENT AND PAST COLLEAGUES TOGETHER. THIS SITE PROVIDES A SOURCE OF PERSONAL BRANDING AND REPUTATION MANAGEMENT. A MICROBLOG THAT ALLOWS YOU TO POST IN 140 CHARACTERS OR LESS MESSAGES ABOUT YOU AND/OR PRODUCTS THAT AUTOMATICALLY GET SENT TO EVERYONE THAT IS FOLLOWING YOU. A SOCIAL MEDIA VIDEO SHARING SITE THAT ALLOWS PEOPLE TO FIND YOU AND YOUR PRODUCTS OR BRANDS WITH CHANNELS, KEY WORD TAGGING AND COMMUNITIES. THE NEWEST SOCIAL NETWORK WHICH HAS ONLY BEEN PUBLIC FOR THE PAST 30 DAYS. THIS NETWORK TAKES FUNCTIONAL ELEMENTS FROM FACEBOOK & TWITTER AND COMBINES THEM INTO A COLLABORATIVE OPEN NETWORK.@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
  9. 9. SO WHY DO I CARE?EVERYONE ELSE ISDOING IT!85% OF X & Y GEN’SGO TO THESESITES FIRST!OPPORTUNITIESGALORE!WHO ARE YOU?
  10. 10. SO WHY DO I CARE?EVERYONE ELSE ISDOING IT!85% OF X & Y GEN’SGO TO THESESITES FIRST!OPPORTUNITIESGALORE!WHO ARE YOU?
  11. 11. SO WHY DO I CARE?EVERYONE ELSE ISDOING IT!85% OF X & Y GEN’SGO TO THESESITES FIRST!OPPORTUNITIESGALORE!WHO ARE YOU?
  12. 12. SO WHY DO I CARE?EVERYONE ELSE ISDOING IT!85% OF X & Y GEN’SGO TO THESESITES FIRST!OPPORTUNITIESGALORE!WHO ARE YOU?
  13. 13. SO WHY DO I CARE?EVERYONE ELSE ISDOING IT!85% OF X & Y GEN’SGO TO THESESITES FIRST!OPPORTUNITIESGALORE!WHO ARE YOU?
  14. 14. SO WHY DO I CARE - HR DOES 56% OF EMPLOYERS ARE NOW USING SM FOR RESEARCH TWITTER, FACEBOOK, LINKEDIN WHY EMPLOYERS DISREGARDED CANDIDATES AFTER SCREENING FOUND PROVOCATIVE OR INAPPROPRIATE PHOTOS OR INFORMATION - 53% CANDIDATE POSTED CONTENT ABOUT DRINKING OR USING DRUGS - 44% BAD MOUTHING PREVIOUS EMPLOYER, CO-WORKING, CLIENT - 35% POOR COMMUNICATION SKILLS - 29% LIED ABOUT QUALIFICATIONS - 24% SHARED CONFIDENTIAL INFORMATION ABOUT PREVIOUS EMPLOYER - 20% CAREERBUILDERS STUDY 5/22 - 6/10/09 - 2667 RESPONDENTS@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
  15. 15. SO WHY DO I CARE - HR DOES 56% OF EMPLOYERS ARE NOW USING SM FOR RESEARCH TWITTER, FACEBOOK, LINKEDIN WHY EMPLOYERS HIRED CANDIDATES AFTER SCREENING PROFILE PROVIDED GOOD FEEL FOR PERSONALITY AND FIT - 50% PROFILES SUPPORTED CANDIDATES PROFESSIONAL QUALIFICATIONS - 39% CANDIDATE WAS CREATIVE - 38% DEMONSTRATION OF SOLID COMMUNICATION SKILLS - 35% OTHER PEOPLE POSTED GOOD COMMENTS OR REFERENCES - 19% CANDIDATE RECEIVED AWARDS AND ACCOLADES - 15% CAREERBUILDERS STUDY 5/22 - 6/10/09 - 2667 RESPONDENTS@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
  16. 16. PERSONAL PAGEA SOCIAL PLACE TO RECONNECTWITH OLD AND CURRENT FRIENDS.PLACE TO TELL FRIENDS WHATYOUR UP TO AND SHAREINFORMATION.A PLACE TO CONNECT WITH PEOPLEYOU MAY NOT KNOW.PROVIDES INSTANT UPDATES TOCOMMUNITY.ALLOWS YOU TO DEFINE GROUPSAND INVITE FRIENDS AROUNDTOPICS OF CHOICE.APPROXIMATELY 600 MILLIONMEMBERS30% OF ITS USERS EARN OVER$100,000 (11/08)
  17. 17. PERSONAL PAGEA SOCIAL PLACE TO RECONNECTWITH OLD AND CURRENT FRIENDS.PLACE TO TELL FRIENDS WHATYOUR UP TO AND SHAREINFORMATION.A PLACE TO CONNECT WITH PEOPLEYOU MAY NOT KNOW.PROVIDES INSTANT UPDATES TOCOMMUNITY.ALLOWS YOU TO DEFINE GROUPSAND INVITE FRIENDS AROUNDTOPICS OF CHOICE.APPROXIMATELY 600 MILLIONMEMBERS30% OF ITS USERS EARN OVER$100,000 (11/08)
  18. 18. FAN PAGES WHAT IS A FACEBOOK PAGE? A PAGE DESIGNED TO REPRESENT A PUBLIC FIGURE, BUSINESS, OR BRAND. A PAGE IS A DISTINCT PRESENCE THAT IS OPTIMIZED TO REPRESENT A BUSINESS AND IS SEPARATE FROM A PROFILE. PAGES PROVIDE ADDITIONAL FEATURES SUCH AS EVENTS, DISCUSSION THREADS, REVIEWS, ALONG WITH AN DYNAMIC WALL AND STATIC INFO TAB ITEMS POSTED TO PAGE WILL WILL GO TO NEWS FEEDS AND FANS. PAGES CAN BE CUSTOMIZED WITH RICH MEDIA AND INTERACTIVE APPLICATIONS. PAGES ARE MAINTAINED BY ONE OR MORE FACEBOOK ADMIN PROFILE, HOWEVER THE ADMINS ARE HIDDEN. ~ 3 MILLION USERS BECOME FANS OF FACEBOOK PAGES EVERY DAY!@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
  19. 19. FAN PAGES WHAT IS A FACEBOOK PAGE? A PAGE DESIGNED TO REPRESENT A PUBLIC FIGURE, BUSINESS, OR BRAND. A PAGE IS A DISTINCT PRESENCE THAT IS OPTIMIZED TO REPRESENT A BUSINESS AND IS SEPARATE FROM A PROFILE. PAGES PROVIDE ADDITIONAL FEATURES SUCH AS EVENTS, DISCUSSION THREADS, REVIEWS, ALONG WITH AN DYNAMIC WALL AND STATIC INFO TAB ITEMS POSTED TO PAGE WILL WILL GO TO NEWS FEEDS AND FANS. PAGES CAN BE CUSTOMIZED WITH RICH MEDIA AND INTERACTIVE APPLICATIONS. PAGES ARE MAINTAINED BY ONE OR MORE FACEBOOK ADMIN PROFILE, HOWEVER THE ADMINS ARE HIDDEN. ~ 3 MILLION USERS BECOME FANS OF FACEBOOK PAGES EVERY DAY!@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
  20. 20. GROUPS WHAT IS A FACEBOOK GROUP? A PLACE TO SHARE INFORMATION AND OPINIONS ON ANY TOPIC OF INTEREST A PLACE THAT AN ORGANIZATION CAN CREATE AN INFORMATION SHARING PORTAL THAT’S ACCESSIBLE ANYWHERE. GROUP PROVIDE THREE DIFFERENT ACCESS LEVELS OPEN CLOSED SECRET GROUPS ARE DIFFERENT FROM PAGES IN THAT ALL POSTED CONTENT IS TIED TO THE USERS PROFILE.@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
  21. 21. LINKEDIN WHAT IS LINKEDIN? ONLINE VERSION OF YOUR RESUME VIRTUAL COMMUNITY TO CONNECT WITH CURRENT AND PAST CO-WORKERS A NETWORK WHERE YOU CAN POSITION YOURSELF AS A SME A PLACE TO CONNECT WITH PEOPLE YOU WANT TO GET TO KNOW. A KNOWLEDGE PORTAL WITH DISCUSSION THREADS@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
  22. 22. LINKEDIN WHAT IS LINKEDIN? ONLINE VERSION OF YOUR RESUME VIRTUAL COMMUNITY TO CONNECT WITH CURRENT AND PAST CO-WORKERS A NETWORK WHERE YOU CAN POSITION YOURSELF AS A SME A PLACE TO CONNECT WITH PEOPLE YOU WANT TO GET TO KNOW. A KNOWLEDGE PORTAL WITH DISCUSSION THREADS@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
  23. 23. SECTIONS SECTIONS WITHIN LINKEDIN PROFILE CONTACTS RECOMMENDATIONS GROUPS@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
  24. 24. SECTIONS SECTIONS WITHIN LINKEDIN PROFILE CONTACTS RECOMMENDATIONS GROUPS@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
  25. 25. SECTIONS SECTIONS WITHIN LINKEDIN PROFILE CONTACTS RECOMMENDATIONS GROUPS@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
  26. 26. SECTIONS SECTIONS WITHIN LINKEDIN PROFILE CONTACTS RECOMMENDATIONS GROUPS@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
  27. 27. WHAT IS TWITTER? EST 200 MILLION USERS NOW APROX 29% OF USERS EARN OVER $100,000@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
  28. 28. WHAT IS TWITTER? EST 200 MILLION USERS NOW APROX 29% OF USERS EARN OVER $100,000@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
  29. 29. WHEN & WHY 140? TWITTER HISTORY BEGAN AS EXPERIMENT 2006, INITIALLY INSPIRED BY CONCEPT OF “AWAY-MESSAGE” FOUNDED IN 2007, SAN FRANCISCO PRIVATELY HELD WHY ONLY 140 CHARACTERS?@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
  30. 30. WHEN & WHY 140? TWITTER HISTORY BEGAN AS EXPERIMENT 2006, INITIALLY INSPIRED BY CONCEPT OF “AWAY-MESSAGE” FOUNDED IN 2007, SAN FRANCISCO PRIVATELY HELD WHY ONLY 140 CHARACTERS? SMS LIMITS EACH MESSAGE TO 160 CHARACTERS, TWITTER RESERVED 20 FOR THE USERNAME!@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
  31. 31. TWITTER BASICS BASICS OF TWEETING & COMMON TERMS POST NEW TWEET REPLY OR MENTION - @USERNAME DIRECT MESSAGE - DM RETWEET - RT HASHTAG (#) TWEETUP@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
  32. 32. TWITTER BASICS BASICS OF TWEETING & COMMON TERMS POST NEW TWEET REPLY OR MENTION - @USERNAME DIRECT MESSAGE - DM RETWEET - RT HASHTAG (#) TWEETUP@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
  33. 33. TWITTER BASICS BASICS OF TWEETING & COMMON TERMS POST NEW TWEET REPLY OR MENTION - @USERNAME DIRECT MESSAGE - DM RETWEET - RT HASHTAG (#) TWEETUP@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
  34. 34. TWITTER BASICS BASICS OF TWEETING & COMMON TERMS POST NEW TWEET REPLY OR MENTION - @USERNAME DIRECT MESSAGE - DM RETWEET - RT HASHTAG (#) TWEETUP@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
  35. 35. TWITTER BASICS BASICS OF TWEETING & COMMON TERMS POST NEW TWEET REPLY OR MENTION - @USERNAME DIRECT MESSAGE - DM RETWEET - RT HASHTAG (#) TWEETUP@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
  36. 36. TWITTER BASICS BASICS OF TWEETING & COMMON TERMS POST NEW TWEET REPLY OR MENTION - @USERNAME DIRECT MESSAGE - DM RETWEET - RT HASHTAG (#) TWEETUP@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
  37. 37. DESKTOP TWITTER APPS TWEETDECK SEESMIC DESKTOP HTTP://WWW.TWEETDECK.COM HTTP://DESKTOP.SEESMIC.COM@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
  38. 38. DESKTOP TWITTER APPS TWEETDECK SEESMIC DESKTOP HTTP://WWW.TWEETDECK.COM HTTP://DESKTOP.SEESMIC.COM@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
  39. 39. MOBILE TWITTER APPS BLACKBERRY TWITTERBERRY - FREE - HTTP://ORANGATAME.COM/ UBERTWITTER - FREE - HTTP://WWW.UBERTWITTER.COM/ TINYTWITTER - FREE - HTTP://TINYTWITTER.COM IPHONE TWITTERFON - FREE TWEETIE 2 - $2.99 TWITTELATOR PRO - $4.99 PALM WINDOWS/PALM OS MOTWIT - FREE - HTTP://MITREO.COM SMARTTWEAKER 2008 -$14.95 - HTTP://SOFTWARE.EVERYTHINGTREO.COM TWOBILE - FREE - HTTP://WWW.INFINITUMSOFTWARE.COM/@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
  40. 40. GOOGLE+SOCIAL NETWORK PEOPLES POSTS CIRCLE OF CONNECTIONS SPARKS OF INTEREST PHOTOS & VIDEOS HANGOUTS PEOPLES PROFILES
  41. 41. GOOGLE+SPARKS SEARCH BY TOPIC FOLLOW TOPICS SAVE TOPICS
  42. 42. GOOGLE+HANGOUTS VIDEO CHAT TEXT CHATTING SHARE ONE IMAGE SHARE YOUTUBE 9 PEEPS
  43. 43. GOOGLE+CIRCLES GRAPHICS GROUPING OF CONNECTIONS LIKE TWITTER -ANYONE CAN FOLLOW FACILITATES SELECTED SHARING CIRCLE SELECTION IS PRIVATE
  44. 44. GOOGLE+CIRCLES GRAPHICS GROUPING OF CONNECTIONS LIKE TWITTER -ANYONE CAN FOLLOW FACILITATES SELECTED SHARING CIRCLE SELECTION IS PRIVATE
  45. 45. GOOGLE+CIRCLES GRAPHICS GROUPING OF CONNECTIONS LIKE TWITTER -ANYONE CAN FOLLOW FACILITATES SELECTED SHARING CIRCLE SELECTION IS PRIVATE
  46. 46. GOOGLE+CIRCLES GRAPHICS GROUPING OF CONNECTIONS LIKE TWITTER -ANYONE CAN FOLLOW FACILITATES SELECTED SHARING CIRCLE SELECTION IS PRIVATE
  47. 47. GOOGLE+POSTS POST TEXT, LINKS, PHOTOS, VIDEO CONTROL WHO CAN SEE POSTS BY CIRCLES SELECTED ABILITY TO TAG PEOPLE IN POSTS FULL THREADED CONVERSATIONS AVAILABLE IN POSTS
  48. 48. HOW-TO, BEST PRACTICES, & DEMONSTRATIONS
  49. 49. FILTERS & PRIVACY IN FACEBOOK EVERYTHING IS SOCIAL - SO THE QUESTION IS HOW TRANSPARENT SHOULD YOU BE?CREATE LISTS OFFRIENDS TO HAVEMORE CONTROLOVER FILTERS
  50. 50. FILTERS & PRIVACY IN FACEBOOK EVERYTHING IS SOCIAL - SO THE QUESTION IS HOW TRANSPARENT SHOULD YOU BE?CREATE LISTS OFFRIENDS TO HAVEMORE CONTROLOVER FILTERS
  51. 51. FILTERS & PRIVACY IN FACEBOOK EVERYTHING IS SOCIAL - SO THE QUESTION IS HOW TRANSPARENT SHOULD YOU BE?CREATE LISTS OFFRIENDS TO HAVEMORE CONTROLOVER FILTERS
  52. 52. FILTERS & PRIVACY IN FACEBOOK EVERYTHING IS SOCIAL - SO THE QUESTION IS HOW TRANSPARENT SHOULD YOU BE?CREATE LISTS OFFRIENDS TO HAVEMORE CONTROLOVER FILTERS
  53. 53. FILTERS & PRIVACY IN FACEBOOK EVERYTHING IS SOCIAL - SO THE QUESTION IS HOW TRANSPARENT SHOULD YOU BE?CREATE LISTS OFFRIENDS TO HAVEMORE CONTROLOVER FILTERS
  54. 54. FILTERS & PRIVACY PRIVACY SETTINGS DEMYSTIFIED - CHOOSE WISELY!- HOW YOU’RE DISCOVERED- WHAT INFO YOU SHARE- FACEBOOK APPS AND WEBSITES- HOW TO BLOCK PEOPLE- CHECKING YOUR SETTINGS
  55. 55. FILTERS & PRIVACY PRIVACY SETTINGS DEMYSTIFIED - CHOOSE WISELY!- HOW YOU’RE DISCOVERED- WHAT INFO YOU SHARE- FACEBOOK APPS AND WEBSITES- HOW TO BLOCK PEOPLE- CHECKING YOUR SETTINGS
  56. 56. FILTERS & PRIVACY PRIVACY SETTINGS DEMYSTIFIED - CHOOSE WISELY!- HOW YOU’RE DISCOVERED- WHAT INFO YOU SHARE- FACEBOOK APPS AND WEBSITES- HOW TO BLOCK PEOPLE- CHECKING YOUR SETTINGS
  57. 57. FILTERS & PRIVACY PRIVACY SETTINGS DEMYSTIFIED - CHOOSE WISELY!- HOW YOU’RE DISCOVERED- WHAT INFO YOU SHARE- FACEBOOK APPS AND WEBSITES- HOW TO BLOCK PEOPLE- CHECKING YOUR SETTINGS
  58. 58. FILTERS & PRIVACY PRIVACY SETTINGS DEMYSTIFIED - CHOOSE WISELY!- HOW YOU’RE DISCOVERED- WHAT INFO YOU SHARE- FACEBOOK APPS AND WEBSITES- HOW TO BLOCK PEOPLE- CHECKING YOUR SETTINGS
  59. 59. DEMONSTRATIONSLETS TAKE A LOOK AT: FACEBOOK TWITTER LINKEDIN GOOGLE+
  60. 60. DEMONSTRATIONSLETS TAKE A LOOK AT: FACEBOOK TWITTER LINKEDIN GOOGLE+
  61. 61. STRATEGY DEVELOPMENT
  62. 62. STRATEGY DEVELOPMENT 1. DEFINE OBJECTIVES IMPROVE CUSTOMER ENGAGEMENT ENHANCE BRAND AND REPUTATION MANAGEMENT ACCELERATE CUSTOMER-DRIVEN INNOVATION ATTRACT TALENTED EMPLOYES INCREASE SALES (OVER TIME)@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
  63. 63. STRATEGY DEVELOPMENT, CONT. 2. ESTABLISH GOVERNANCE IDENTIFY OPPORTUNITIES UNDERSTAND RISKS - ENGAGING OR NOT DEFINE CLEAR SOCIAL MEDIA POLICIES FOR COMPANY COMMUNICATION POLICIES@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
  64. 64. STRATEGY DEVELOPMENT, CONT. 3. DEFINE ACTIONS CREATE PHASES FOR ACTIVITIES DETERMINE INITIAL SM PLATFORMS IDENTIFY RESOURCES INTERNAL & EXTERNAL DEFINE RESPONSIBILITIES AND TIME LINES CROSS POLLINATE TO OFFLINE MARKETING PLANS@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
  65. 65. ENGAGEMENT 1. LISTEN DEPLOY & USE SOCIAL MEDIA MONITORING TOOLS LEAN HOW TO USE TOOLS DISCOVER WHAT’S BEING SAID ABOUT YOU AND THE MARKETS YOU SERVE FIND COMMUNITIES AND CONVERSATIONS IN YOUR SPACE UNCOVER KEY INFLUENCES@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
  66. 66. ENGAGEMENT, CONT. 2. ENGAGE IN CONVERSATION JOIN THE CONVERSATION PROVIDE RELEVANT, VALUE-ADD CONTENT ENGAGE WITH IDENTIFIED INFLUENCERS RESPOND POSITIVELY ADDRESS NEGATIVE CONVERSATIONS IMMEDIATELY ENSURE CONSTANCY IN MESSAGING@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
  67. 67. ENGAGEMENT, CONT. 3. MEASURE, REFINE, ADJUST ESTABLISH MEASURES OF SUCCESS MONITOR MEASUREMENTS CAPTURE AND COMMUNICATE SUCCESSES REPORT PROGRESS TO SENIOR EXECS REFINE & TWEET STRATEGY AND MEASUREMENTS@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
  68. 68. WHERE TO START? LEARN ABOUT SOCIAL MEDIA EXPLORE TRENDS HEAR FROM PRACTITIONERS IN FIELD STUDY CASE STUDIES OF SUCCESSES START USING SOCIAL MEDIA YOURSELF EDUCATE ADMINISTRATORS & SENIOR STAFF@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
  69. 69. WHERE TO START, CONT. 2. DEVELOP CAPABILITIES IDENTIFY CHAMPIONS FOR SOCIAL MEDIA TRAIN AND SUPPORT CHAMPIONS MONITOR SOCIAL MEDIA DEVELOPMENTS CREATE A PILOT PROGRAM - START SMALL DEVELOP A CULTURE OF RESPONSIBLE TRANSPARENCY@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
  70. 70. WHAT TO DO TODAY? SETUP GOOGLE ALERT ON YOURSELF & FACIALLY DETERMINE WHAT YOUR POLICY IS ON SOCIAL MEDIA DEVELOP A SM POLICY TO COMMUNICATION WITH STAFF LISTEN ON SOCIAL NETWORKS DETERMINE IF YOU WANT TO HAVE A SOCIAL PRESENCE@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
  71. 71. STAY IN TOUCH... SKEETER HARRIS MAC VILLAGE PRODUCTIONS PRESIDENT PHONE 585.520.2232 WEB: WWW.MACVILLAGEPRO.COM SKYPE: SKEETHARRIS EMAIL: WKHARRIS@MACVILLAGEPRO.COMLINKEDIN - WWW.LINKEDIN.COM/IN/SKEETERHARRISFACEBOOK - WWW.FACEBOOK.COM/SKEETERHARRIS YOUTUBE - WWW.YOUTUBE.COM/WKHARRIS TWITTER: @SKEETERHARRIS

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