The document outlines a proposed social media strategy for Wegmans, a regional supermarket chain, to increase brand awareness and search engine optimization. The strategy includes expanding Wegmans' presence on platforms like Facebook, Twitter, YouTube, and partner blogs to engage customers and employees. Content would be unified across platforms and websites to provide a consistent brand experience. Metrics like increased fans, followers, and positive search results would measure the strategy's success.

1. A Social Media Strategy for SEO Will Robinson March 30, 2009

12. Why Social Media? National Appreciation

13. Current Social Media Presence

14. Twitter

15. Facebook

16. flickr

17. YouTube

18. Blogger

19. Competitive SM Analysis n/a n/a 0 212 $6.4b 460 A&P conglomerate n/a n/a 58 523 $273m 9 Nugget Market 0.002 1 1 631 $11.5b 577 Stop & Shop/Giant 1,208 326,105 (1876) 199 53,751 $6.6b 270 Whole Foods 0.15 84 (0) 192 109,708 $4.67b 570 Wawa 19 1,333 (219) 454 32,697 $4.8b 72 Wegmans Followers/ Store Twitter Followers (updates) Fans/Store Facebook (fans) ‘ 08 Revenue Stores Company

26. Cafemom.com (#17 Most Visited Social Networking Site)

27. The Risk

29. Google “Wegmans”

30. Yahoo “Wegmans”

31. Google “Supermarkets”

32. Yahoo “Supermarkets”