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Wearable Technology - Frankie Williams and Cole Cooper
- 1. Wearable Technology James Cooper & Frankie Williams History Trend Forces Sourcing Subculture Hypothesis The Market Our Client
- 2. History Trend Forces Sourcing Subculture Hypothesis The Market Our Client Timeline Apple Ipod 2001 Nike FuelBand Feb 2012 Sony Walkman 1979-2010 Samsung Galaxy Gear 2013 Google Google Glasss 2013 Pebble Pebble Watch 2013 Casio DataBank 1983 IBM IBM Simon 1994 Psion Organizer II 1984 3Com Palm Pilot 1996 Apple Iphone 2007 Windows Andriod 2008 Google Google Voice 2010 Blackberry 8800 2006
- 3. History Trend Forces Sourcing Subculture Hypothesis The Market Our Client Wearable Technology will become the next big trend to access the digital world. While technology rapidly advances yet consumer response is wary, companies must adjust their products to fit the grow- ing demand for wearable devices that offer a subtle utility.
- 4. History Trend Forces Sourcing Subculture Hypothesis The Market Our Client Information Age Code: Informed 57 percent of fitness band buyers said the ability to self-monitor was a major factor for purchasing wearable technology Nielsen Connected Life Report 2014 “Beyond measuring calories burned or steps taken, wearable tech- nology can already provide persistent monitoring of a patient’s vitals or fetal and maternal heart rates, gauge the severity of sleep apnea, or vibrate when slouching is detected.” Inc. Com
- 5. History Trend Forces Sourcing Subculture Hypothesis The Market Our Client Intimate Computing Multiple devices will be connected together on our bodies wirelessly by a smartphone, thus creating a physical computing fabric, and an intimate user experience “As the early experiments have shown, these intimate machines have to be a lot more human than, say, Google Glass ... One of the main reasons why we have not seen any [wearable] devic- es become popular on the scale of the iPod or iPhone is because they lack that fashionability.” -Gigaom.com Code: Subtlety In a recent study, 62 percent of respondents said they wish wearables came in forms besides wrist bands and watches, and 53 percent wanted wearable devices that look more like jewelry. -Nielsen Connected Life Report 2014
- 6. History Trend Forces Sourcing Subculture Hypothesis The Market Our Client Privacy With recent news stories and consumers storing more private information on the internet, the fear of theft is becoming a major public concern, not only financial but informational from the companies they have accounts with. Code: Safety “The cyber threat to our nation is one of the most serious economic and national security challenges we face.” President Barack Obama The Wall Street Journal “Apple, Facebook, Microsoft and other tech firms are taking a stand against data requests from government agencies. The companies are hoping to pro- vide more transparency by disclosing such requests from law enforcement and other government entities” The Washington Post Issues of privacy and security are a growing concern for consumers and man- ufacturers as we progress towards the “internet of things” Stephen Ollerenshaw Technology Law Alliance
- 7. History Trend Forces Sourcing Subculture Hypothesis The Market Our Client BioZen United States Department of Defense Application developed by United States Department of Defense “The system [transmits] real-time data from the heart, respiration, skin responses, temperature, blood chemistry, and brain waves ... from wearable sensors to a smartphone.” -CNBC Code: Specialization Devices like BioZen are taking Technology we’ve already integrated and adding new features to it. In these cases, the tranferance to a new technology is more streamlined as their new technology is being accessed and functioned the same as the old.
- 8. History Trend Forces Sourcing Subculture Hypothesis The Market Our Client The Dash Headphones by Bragi “They’ll sit subtly in your ear, unlike other wearable headgear such as Google Glass.” Mashable.com Codes: Functional Subtlety Measures heartrate, speed, body temperature, step numbers, and calories burned without being visually obstructive. Leading Too / From - Bragi takes the classic technology of headphones and gives them additional benefit and use, combining the everyday act of music and the technology to monitor fitness.
- 9. History Trend Forces Sourcing Subculture Hypothesis The Market Our Client Korea Company LG is joining the wearable tech market with it’s new G watch, that connects seamlessly with your andriod phone and gives a preview ver- sion of phone activity including the ability to respond, read and surf the con- tents of your phone from your wrist. The G Watch is an example how, companies with less manufactoring power, are tweaking their designs and offerings to enter the wearable tech market. The G Watch - LG Codes: Convinience The LG G watch, due for release at an undisclosed date this summer, looks more like existing wearables like the Pebble Watch and Samsung Gear 2 than its Android Wear sibling, the Moto 360. LG.COM
- 10. History Trend Forces Sourcing Subculture Hypothesis The Market Our Client Subculture: The Casual User Perception - Price conscious - Wait to see - Intuitive - Unintrusive Dynamics - Product develops with average consumer needs - Concerned w/ expert approval Consumer Profile Late Adopter Name: Tom Value: Social and professional Age: 27 Gender: Male Occupation: Chef / Kitchen manager Views on tech: Uses it for business, must be reliable
- 11. History Trend Forces Sourcing Subculture Hypothesis The Market Our Client Perception - Eager to test new developments - Demands transparency - Wants realistic applications Dynamics - Extremely knowledgable - User-generated reviews and transparency checks - User Submitted / Influenced technological developments (through apps, cracks, hacks...) Consumer Profile - Early Tech Adopter Name: Greg Age: 22 Gender: Male Occupation: Computer / Coding Related Stake in Tech: Follower of progression Value: Helps spread to mass market Subculture: Tech-Enthusiasts
- 12. History Trend Forces Sourcing Subculture Hypothesis The Market Our Client History Trend Forces Sourcing Subculture Hypothesis The Market Our Client Market Analysis Currently - Shift from Functional Utility - Implement simple + subtle design to promote consumer interest - Remember privacy issues Threats - Decreased satisfaction with the Internet - High Competetive Market “They all seek, “the next big thing”, preferably one or more emerging, potentially-huge markets that can leverage the skills they have honed in such things as mobile phones and their services.” DR PETER HARROP BusinessWeekly
- 13. History Trend Forces Sourcing Subculture Hypothesis The Market Our Client History / Bio - Founded 1976 Current Offerings - Simple technology - Understated design - Product connectivity Current Developments - Wearable Technology - Smartphone war Current Threats - Saturated Market - Maintaining competitive Apple Overview Company Health / Assets - Market Position - #1 - Worth $203 Billion - Loyal consumer base Consumer Perception - Gold standard - Inuitive - Uncomplicated - Strong brand heritage
- 14. History Trend Forces Sourcing Subculture Hypothesis The Market Our Client What they’re doing - Headphone Heart Monitor - Rumored Watch - Potential Nike collaboration - Beats by Dr. Dre acquisition How is it a Progression - ’Life Tailored’ Device Usage Strengths - High Market Share - Consumer Trust - Business Partnerships Threats - Increased competition Apple in Wearable Tech * http://advertisinghealth.co.uk/apples-next-headphones-track-heart-rate-blood-pressure-leak-claims/
- 15. History Trend Forces Sourcing Subculture Hypothesis The Market Our Client Insights for Apple The Consumer - Individual not looking for mass market - Informational equivelant to productive - Wants seamless intergration between digital & physical The Market - Companies simutaneously connect smartphone and wearable tech - Intergration between current technology and advacements The Competition - Start ups can produce & change more quickly - New technology for specific hardware refines market - Different companies better equipped to market to niche groups
- 16. History Trend Forces Sourcing Subculture Hypothesis The Market Our Client Recommendations for Apple Recommendations - Keep current market trends in mind - Design with for functional devices with seamless integration - Move from social to practical or functional Where We Can Improve - Specialized products How to Compete - Partnerships - New Technology - Market to Niche Subgroups
- 17. Thank You James Cooper & Frankie Williams History Trend Forces Sourcing Subculture Hypothesis The Market Our Client