Trends in 2012


Published on

Published in: Technology, Business
1 Like
  • Be the first to comment

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Trends in 2012

  1. 1. 2012?Trendlists found online these days
  2. 2. 2012 briefing byTrendwatching.com1. RED CARPETIn 2012, all shapes, sizes and sectors of business, if not entire cities and nations, will roll out the red carpet forthe new emperors; showering Chinese visitors and customers with tailored services, perks, attention and respect.(Including examples from Hilton, Starwood and Harrods.)2. DIY HEALTHExpect to see consumers take advantage of new technologies to discreetly and continuously track, manage andbe alerted to any changes in their personal health. (Including examples from Jawbone, Ford and Lifelens.)3. DEALER-CHICIn 2012, consumers will continue to hunt for deals and discounts, but do so with relish if not pride. Deals arenow about more than just saving money: it‟s the thrill, the pursuit, the control, and the perceived smartness,and the status. (Including examples from American Express, Nokitum and Daitan.)4. ECO-CYCOLOGYBrands will increasingly take back all of their products for recycling, and do so responsibly and innovatively.(Including examples from Dell, Nike and Garnier.)5. CASH-LESSWill coins and notes completely disappear in 2012? No. But a cashless future is (finally) upon us, as majorplayers such as MasterCard and Google work to build a whole new eco-system of payments, rewards and offersaround new mobile technologies. (Including examples from Google, PayPal and Square.)6. BOTTOM OF THE URBAN PYRAMIDThe majority of consumerism is urban, yet in much of the world city life is chaotic, cramped and often none toopleasant. Nevertheless, the creativity and vibrancy of these aspiring consumers means that the opportunities forbrands which cater to the them are unprecedented. (Including examples from PepsiCo, NCR and Aakash.)
  3. 3. 2012 briefing byTrendwatching.com7. IDLE SOURCINGMaking it downright simple (or effortless) for consumers to contribute will be more popular than ever in 2012.Unlocked by the spread of ever smarter sensors in mobile phones, people will be able and (more) willing tobroadcast information about where and what they are doing, to help improve products and services. (Includingexamples from Street Bump and Waze.)8. FLAWSOMEWhy to consumers, brands that behave more humanly, including exposing their flaws, will be awesome.9. SCREEN CULTUREThanks to the continued explosion of touchscreen smartphones, tablets, and the cloud, 2012 will see a screenculturethat is not only more pervasive, but more personal, more immersive and more interactive than ever.(Including examples from Sky, 8ta and Huawei.)10. RECOMMERCEIt‟s never been easier for savvy consumers to resell or trade in past purchases, and unlock the value in theircurrent possessions. In 2012, „trading in‟ is the new buying. (Including examples from Decathlon, Amazon andLevi‟s.)11. EMERGING MATURIALISMWhile cultural differences continue to shape consumer desires, middle-class and/or younger consumers in(almost) every market will embrace brands that push the boundaries. Expect frank, risqué or non-corporateproducts, services and campaigns from emerging markets to be on the rise in 2012. (Including examples fromDiesel, Johnson & Johnson and Sanitol.)12. POINT & KNOWConsumers are used to being able to find out just about anything that‟s online or text-based, but 2012 will seeinstant visual information gratification brought into the real and visual world with objects and even people.(Including examples from Starbucks, eBay and Amazon.)
  4. 4. Health care trends 2012 according to IBMMajor forces are: Pharmaceutical/Life sciences forces:– Increased cost of healthcare – Genomics and genetic tests– Growth in population and aging of the population – Molecular testing– Greater awareness of public safety issues and bioterrorism– Higher demand for clinical data Medical technology forces: – MicroelectronicsConsumer forces: – Telemetry– Consumerism – High-resolution diagnostic imaging– Healthcare literacy – Bionics– Discretionary healthcare spending – TelemedicineHealthcare forces: Information technology forces:– Medical technology and genetic breakthroughs – Internet, Mobile computing, IT outsourcing– Preventative and disease management – Speech recognition– Alternative medicine – Data analysis tools– Skills shortages – Healthcare data standard
  5. 5. Health care trends 2012 according to IBM“Smart cards are likely to improve as storage and security capabilities increaseover time. These cards could be replaced by the implanted microchip that willcontain a person‟s medical record. When combined with wireless technologies, anindividual‟s PHR can be updated with current vital sign data generated from awearable sensor-laden vest. Smart cards may remain as an alternative forconsumers who are opposed to or for some reason are allergic to an implantablechip. These cards are likely to become universal cards that contain governmentdata (e.g., driver‟s license), financial information, such as credit cards, andelectronic health records.”
  6. 6. 5 Ways The Smart City Will Change How We Live In 2012from IBM’s Smarter Buildings division1. SMARTER NEIGHBORHOODSBuildings will be addressed collectively as they relate to the ecosystem orneighborhood they reside in.2. X-RAY VISIONOccupants of smarter buildings will get new, unprecedented visibility.What happens in your building every day? How much water and energyare you using? Today, most businesses and residents find this out bylooking at last month’s utility bills.3. BEYOND PARKINGNew apps that connect people to the "Internet of things" will proliferate.Cities can stream real-time updates on when your bus will arrive or whenflu shots will be available for your neighborhood.4. NOW SERVING AT THE ENERGY CAFÉMaking energy choices will be as easy as ordering a frappuccino. Just likecustomers who order the type of food and beverage they want based oncost and source (such as “organic” or “conventional”), we’ll be able to dothe same with energy sources.5. REAL ESTATE MANAGEMENT BECOMES A SCIENCEA company’s real-estate portfolio will transform the finance/real-estateteam into a smarter buildings team.
  7. 7. “Energy shortages” Trend in 2012-2015 according to Belgian federal ‘Planbureau’
  8. 8. From Reuters prediction book for 2012 Next digital tidal wave target… 3D objects DNA reader: “After years of predictions that the „$1,000 genome‟ - a read-out of a persons complete genetic information for about the cost of a dental crown - was just around the corner, a U.S. company is announcing Tuesday that it has achieved that milestone ....”
  9. 9. Artificial Intelligence6 Big Health Tech Ideas That Siri and IBM‟s Watson assist with diagnostics and decision Will Change Medicine support for both patients and clinicians. Through the cloud, any device will be able to access powerful medical AI. In 2012 by Techcrunch Big Data We‟re gaining the ability to get more and more data at lower and lower price points. The primary example is the human “In the future we might not genome and genomic sequencing. prescribe drugs all the time, we might prescribe apps.” 3D Printing For prosthetics and printing organs. Social Health Network The more friends you have, the earlier in the flu season you‟ll get influenza… predictive… Individuals will share their whole history through web services Genomera is trying allow for low-cost web-based clinical trial around any question. Communication With Doctors New communication platforms similar to a Skype or FaceTime will help you communicate differently with your clinician... with questions of accountability Smartphone metrics
  10. 10. Social design and Facebooks next big move Facebook is on a global mission: to redesign every industry, from media to medicine to money, around the social graph ...big ideas for 2012 Free-to-play The sequel to your favourite video game might not cost you a penny. Ever-increasing numbers of games publishers are shifting to a radically different business model for their titles... The open-data economy For years, proponents of government 2.0 have been calling for the liberation of public data. Gigabytes of information about crime, health, money and the weather are gathering dust somewhere... Ubiquitous face recognition Face recognition is now ubiquitous. In June, Facebook rolled out its “Tag Suggest” system, which recognises pictures of users’ friends as they are uploaded... Corporate long-termism Masayoshi Son, founder of Japan’s telecoms and media giant SoftBank, likes thinking ahead... Genome multi-hacking For years, scientists have been able to alter their organism of choice -- as long as its one or two genes at a time... The car as app The newest development in car-industry tech is not alternative power sources or safety systems. It’s apps...
  11. 11. Wireless cars Wi-Fi at 100kph? According to Pim van der Jagt, MD of Ford Motors European research centre, car-to-car communication is ready to roll out...big ideas for 2012 The sensorimotor cipher The mapping of the alphabet on top of numbers on phone keypads has become so pervasive that it affects our understanding of numbers through verbal associations... The lab on a postage stamp Doctors could soon carry a life-saving laboratory in their pocket, thanks to the practice of microfluidics: controlling fluids through intricate patterns engraved on plates of glass... 3D surfaces Founded in 1996 by graduates of the MIT Media Lab, where they studied under founder Nicholas Negroponte, Zebra Imaging is making waves in laser-printing... Cloud gaming In 2010, 76 per cent of tracks downloaded in the UK were obtained illegally. However, the video-game industry, which is worth around £30bn globally, is hoping to avoid a similar fate by heading to the cloud... The new haptics There’s not much touch in a touchscreen: you swipe or tap the glass or plastic, but the feel of a button isn’t there. Yet... Wireless mind control In Massachusetts Institute of Technology (MIT), a mouse sits in a lab wearing a hat. But this is no fashion statement; the headpiece is allowing scientists to steer the rodents movements... Crowd restoration As digital production becomes standard in Hollywood, many classic films are being left to rot in archives around the world. But Mark Cousins, a film writer and documentary director, has a plan to save them...
  12. 12. Epigenetics Is it nature or nurture that determines who we are? For years, geneticists would answer the former, but the scientific community is beginning tobig ideas for 2012 agree that an amalgam of environment and behaviour affects how our genes act... Olympian biomechanics Biomechanics trainers are on hand to ensure Olympians will shape up and be in absolute peak condition for London 2012... Open-sourced construction Think you can offer an alternative to IKEAs flat-pack hegemony? OpenStructures, created by Belgian designer Thomas Lommee, is a furniture-construction model that enables collaborative design... Drone hacking US-based security consultants Mike Tassey and Richard Perkins have shown that you dont need government talent or military coin to build an unmanned aerial vehicle (UAV) that can hack into wireless networks... Robo writers Narrative Science, a Chicago startup that launched in 2010, generates narrative content from data: no humans required... Neurocinema San Diego-based company MindSign Neuromarketing says that it can ensure every film delivers its desired effect -- using neuroscience... Always on sousveillance The Arab uprisings showed that the use of video as a monitoring tool has shifted decisively. But now those tools are being democratised, and we are witnessing the birth of something else: sousveillance. If a protester filmed an incident of police brutality, it didnt matter if they were arrested and their phone confiscated: the footage was already live
  13. 13. McKinsey & Company, “Mobilizing for a resource revolution”Over the next quarter century, the rise of three billion more middle-class consumerswill strain natural resources. The race is on to boost resource supplies, overhaul theirmanagement, and change the game with new technologies.”
  14. 14. Grid-scale storage. Innovations using flow batteries, liquid-metalbatteries, flywheels, and ultracapacitors could reduce costs of energy McKinsey & Companystorage on energy technologyDigital-power conversion. High-speed digital switches made of siliconcarbide and gallium nitride have been developed for high-frequencypower management for everything from military jets to high-speedrail. They use 90 percent less energy, take up only about 1 percent asmuch space, and are more reliable and flexible than existingtransformers.Compressorless air conditioning and electrochromic windows. Thesetechnologies offer the potential to cut home-cooling bills in half.Clean coal. Innovative processes now under development could helpcoal-fired generators to capture more than 90 percent of their carbondioxide, at a cost of less than $2,000 per kW.Biofuels and electrofuels. Innovative start-ups focused on cellulosicand algae-based biofuels are starting to create high-margin specialtychemicals and blendstocks, generating cash now and suggesting apathway to deliver biofuels at $2 a gallon or less by 2020. …Other technologies: modular “Gen IV” nuclear reactors; next-generation fusion technology; small, shrouded wind turbine designs;solid-oxide fuel cells; and low-cost ground-source heat pumps.
  15. 15. Bain & Company, “The Great Eight: Trillion-Dollar Growth Trends to 2020”
  16. 16. Bain & Company, “The Great Eight: Trillion-Dollar Growth Trends to 2020”
  17. 17. Bain & Company, “The Great Eight: Trillion-Dollar Growth Trends to 2020”
  18. 18. Bain & Company, “The Great Eight: Trillion-Dollar Growth Trends to 2020”
  19. 19. Sleeker. Expect Samsung, Vizio, Panasonic, Sony, and more to come out with sleeker, brighter, more awesomeSmarter television screens. A related new technology called 4K is expectedin 2012, to greatly improve image resolutions.Fast Company Voice Control Cheaper 3D“… new sets have built-on OLED TVcameras with facial recognition,motion control, and voice control. Game platforms vie for dominance. Nintendo and Xbox both promise new home-media friendly devices that willPlus there are a ton of apps and put them even deeper into the battle for living roomstreaming services built right in.” dominance. Expect more improvements with Microsoft Kinect as a device-control interface for your home TV. The year of the app. Theres huge jump in the number of web-connected TVs shipping this year, from 60 million last year up to 80 million this year. And Adobe has come out swinging, saying it wants to be the dominant provider of technology in the new world of app-centric viewing. The cable-cutting dilemma. – – – – My Space TV
  20. 20. Low-impact-man, trends in 20121. De containerparkmob. Via sociale media spreken tientallen mensen af om op hetzelfde momentnaar een containerpark te gaan met fietsen en bakfietsen. Iedereen wandelt tegelijk het terrein op engaat in de containers op zoek naar bruikbare spullen.2. De parkcirkels. Sommige parkcirkels ontstaan spontaan, anderen worden georganiseerd. In eenparkcircel gaat een groep (van ongeveer 5 tot 15) mensen in een kring zitten en naar elkaar luisteren.3. De weggeefparty. Weggeefwinkels kennen we al langer, maar bij een weggeefparty besluit eenpersoon of gezin om zich te ontdoen van alle ballast.4. De eetlokaalhoek met eetloklaalautomaat. Een aantal buurtwinkels voorzien in hun winkel een‘eetlokaalhoek’. Daarin presenteren ze niet enkel producten van lokale boeren, maar kan iedereenook zelf spullen te koop aanbieden.5. Het stakingsliften. Meer en meer mensen liften om zich te verplaatsen. Deze occasionele liftersnoemen zich ‘stakingslifters’ en automobilisten zijn sneller geneigd deze lifters mee te nemen opzulke dagen. Nogal wat mensen (her)ontdekken daardoor het plezier van het liften, zodat je in dezomer ook wel eens ‘plezierlifters’ kan tegen komen.6. Weer-een- parkeerplaats-minder acties. Bewoners van dezelfde straat toveren daarbij eenparkeerplaats om tot moestuin.7. hapje-over-applicatie (HOA). Smartphone applicatie : wie na de maaltijd nog iets over heeft kandit laten weten via deze applicatie. Iedereen die de applicatie heeft en in de buurt is kan dan meteenzien waar er wat te eten valt. Soms wordt een kleine vergoeding gevraagd, soms wordt hiervoor eenlokale munt gebruikt.8. De bankzitters. Bankzitters zijn vrijwilligers die minstens 2 uur per week voor een bank gaan zitten.Ze gaan daarbij het gesprek aan met de klanten en helpen ze inzicht te krijgen in het banksysteem.9. De kooptroosters. In grote shoppingcentra lopen groepjes “kooptroosters” rondlopen. Ze sprekende mensen aan van wie ze vermoeden dat ze consumeren om innerlijke leegte in te vullen. Want watblijkt, na een goed gesprek en enkele knuffels is de zin om te kopen meestal verdwenen.10. De kindermarsen. Het meest opvallende fenomeen van 2012 worden ongetwijfeld dekindermarsen. Daarbij gaan kinderen van 6 tot 15 jaar overal ter wereld voettochten organiseren voorhun eigen toekomst. Ze nemen het niet langer dat volwassenen de toekomst van het planeet op hetspel zetten.
  21. 21. 1. VALUE FOR MONEYReuters: Travel Picks: Though the priority is to get away, cutting costs is still on the top ofTop 5 trend forecasts every travellers mind.for 2012 2. RISE IN PET TRAVEL This comes just as countries worldwide rewrite travel requirements to lessen the burden and fees for passengers flying with animals. Some airlines have seen an uptick already, with Virgin reporting a 1500 percent increase in the number of dogs vacationing with their owners since 2003. 3. ATHLETIC "VOLUNTOURISM" Born out of the popular participation in famous world races such as the New York or London marathons, this trend is growing and spreading into other areas of sport including cycling, hiking, walking and even wheel chair racing for many worthy causes. The calorie-burning, well-intentioned trips have the doubly beneficial effect of raising money while getting fit. 4. REALITY TV DESTINATIONS Whether its the cuisine or the fist pumps, reality shows are inspiring TV junkies to consider vacation spots that they may not have considered. 5. THE NEW UPGRADE Comfort, perks and new ways to upgrade define the face of flying for 2012. As airlines slice and dice their cabins, there will be inventive ways for passengers to find mini upgrades - think more leg room, more luggage room and more comfort.
  22. 22. Just amarketing blog
  23. 23. Mashable : Augmented Reality5 tech trends to watch in 2012 The Micro-Payment Economy The Rise of the UltraBook Social/Digital Exhaustion Mobile Chip Wars
  24. 24. Miscellaneous foodie trendlists abound on the interwebs1. Home cooking for the family table2. Hyper-local home cooking3. Shopping the farmers market4. Gluten-free restaurant fare5. Macarons6. Death of the kids‟ menu7. Gourmet doughnuts8. Communal restaurant tables9. Retro fare10. Food prices will keep rising11. Frugality is the new normal12. Healthy eating is here to stay13. Baby boomers control the cash14. There is an app for all things food15. Locally sourced everything16. …
  25. 25. To China"The best of Intel computing is now coming tosmartphones. It is coming first to China, thelargest market for smartphones in the world.“(Intel)“The biggest transformations will happen at the intersections of the virtual and the physical world.” (Intel)
  26. 26. World Economic Forum 50 Global Risks 20121. Major systemic financial failure 26. Unprecedented geophysical destruction2. Water supply crises 27. Chronic labour market imbalances3. Food shortage crises 28. Mismanagement of population aging4. Chronic fiscal imbalances 29. Unmanaged migration5. Extreme volatility in energy and agriculture prices 30. Prolonged infrastructure neglect6. Diffusion of weapons of mass destruction 31. Mismanaged urbanization7. Severe income disparity 32. Rising rates of chronic disease8. Global governance failure 33. Mineral resource supply vulnerability9. Critical systems failure 34. Entrenched organized crime10. Terrorism 35. Massive incident of data fraud or theft11. Recurring liquidity crises 36. Massive digital misinformation12. Rising greenhouse gas emissions 37. Hard landing of an emerging economy13. Failure of climate change adaptation 38. Backlash against globalization14. Unsustainable population growth 39. Unintended consequences of new life science technologies15. Failure of diplomatic conflict resolution 40. Species overexploitation16. Rising religious fanaticism 41. Unintended consequences of climate change mitigation17. Vulnerability to pandemics 42. Widespread illicit trade18. Irremediable pollution 43. Unilateral resource nationalization19. Antibiotic-resistant bacteria 44. Vulnerability to geomagnetic storms20. Land and waterway use mismanagement 45. Ineffective drug policies21. Persistent extreme weather 46. Unintended consequences of nanotechnology22. Unmanageable inflation or deflation 47. Militarization of space23. Cyber attacks 48. Unforeseen negative consequences of regulations24. Critical fragile states 49. Failure of intellectual property regime25. Pervasive entrenched corruption 50. Proliferation of orbital debris
  27. 27. People willoppose... Biometric databases Fracking Superbowl ads for dog racing European Central Bank European Commission Traffic jams Unfreedom High energy prices Cookies ... ... in 2012
  28. 28. “Systemic denial of freedom of accessinginformation, will lead to a revolution”Tom Glocer, Thomson Reuters CEO
  29. 29. U.S. money managers not giving up on equitiesReuters Investment • • High correlation poised to end, new era to beginOutlook 2012 – • Hedge fund managers lament the end of the golden eraSummit headlines • Unsettled markets to dominate 2012 investment climate • StanLife Investments sees euro surviving, but plans for risks • Mirae Asset says China to avoid hard landing, bets on consumers • ECB to do whats needed to help Europe: Saccomanni • Famed short-seller James Chanos says hes disappointed no one has gone to jail over the financial crisis. • Money managers say inequality risks social contract • BNYs Grohowski sees below-average S&P 500 gains • Goldmans ONeill says Italy debt attractive • Hedge fund manager Jen says EM assets to suffer in 2012 • Blackstone Asia head eyes growth in China, Southeast Asia • Schroders CIO avoiding European equities, likes gold, cash • HSBC tips Asian high yield bonds for 2012 • Investor see huge cost to settle mortgage mess • U.S. will avoid euro zone contagion: top investors • Investors prepare for more volatility in 2012 • Fisher turns bullish on stocks • HSBC Wealth sees double-digit 2012 equity returns • Pioneer sees euro surviving; equity rebound in 2012 • Investors map out fraught 2012 with nowhere to hide • Deutsche Private Wealth sees double digit equity gains in 2012
  30. 30. Sports marketing in 2012 1. Gamification 2. Social TV 3. Augmented reality 4. Social broadcasting 5. Focus on female fans 6. Twitter, quality of influence 7. Hi-tech stadiums 8. Superfans 9. Open source / open data 10. Apps
  31. 31. “Babyboomers show increasing „ski‟-behaviour: spending-their-kids-inheritance”“Babybusters shouldn‟t expect a big inheritance” Herman Konings, nXt
  32. 32. Champagne trends for 2012 Wine trends 20121. Asia and Russia to be the next big markets 1. Sustainability will drive packaging2. Prices will have to increase innovation3. Cellar masters will lay down more library 2. English sparkling wine reaches a stock tipping point4. Champagne will continue to “go green” but 3. Rosé forges ahead along sustainable rather than organic or 4. The Far East moves in on Burgundy biodynamic lines 5. The Old World wins back ground5. Pinot Meunier will receive greater attention6. Lower dosage levels & blanc de blancs/noirs will gain greater prominence7. Rosé will continue to grow but more 1. Women buy the wine, while men are gradually cooking8. Prestige cuvées will return with a vengeance 2. Rosé and white gain on red9. Houses will seek to emphasise specific sites and vineyards 3. Power out, elegance in10. Grower Champagnes will emerge more in 4. Bio, organic, natural are bigtime. the on-trade 5. Fairtrade wine pollutes
  33. 33. World Economic Situation and Prospects 2012 (DESA, United Nations)Global economic growth started to decelerate on a broad front in mid-2011 and this slow growth isexpected to continue into 2012 and 2013. The United Nations estimates growth of world grossproduct (WGP) at 2.8 per cent in 2011, and its baseline forecast projects growth of 2.6 per cent for2012 and 3.2 per cent for 2013, which remains below the pre-crisis pace of global growth.The coordinated policy resolve during the early stage of the crisis which helped stabilize financialmarkets and jump-start a recovery is fading. Most developed country governments haveindiscriminately switched from fiscal stimulus to premature austerity measures. This has furtherweakened global aggregate demand—already nurtured by persistent high unemployment.Additionally, the failure of policymakers, especially those in Europe and the United States, to addressinstitutional and regulatory deficiencies to prevent sovereign debt distress and financial sectorfragility from escalating adds to existing risks for the global economy and is also exacerbatingvolatility in international financial and commodity markets and slowing growth in developingcountries. All of these weaknesses are present and reinforce each other, but a further worsening ofone of them could set off a vicious circle leading to severe financial turmoil and a renewed globalrecession for 2012-2013.Against this background, several policy directions which could avoid a double-dip recession arediscussed, including the optimal design of fiscal policies to stimulate more direct job creation andinvestment in infrastructure, energy efficiency and sustainable energy supply, and food security;stronger financial safety nets; better coordination between fiscal and monetary policies; as well as theprovision of sufficient support to developing countries in addressing the fallout from the crisis andthe coordination of policy measures at the international level.
  34. 34. Guardian: 2012 predictions from sustainability experts− “Resilience. Adaptive capacity.”− “Shared value and sustainable innovation.”− “Governance of sustainability.”− “A shift towards longer-term thinking across a range of financial institutions.”− “Strategic government and long term investors.”− “An evolved and enlightened form of capitalism that is more collaborative, creative and works primarily for people and planet not simply profit.”− “Green really is becoming normal and 2012 will see more of the same.”− “Peer-to-peer collaborative consumption”− “a cultural revolution happening in which people are abandoning the old, debt fuelled passive consumption”− “to rebuild a more human, local financial system”− “people are making or restoring their own stuff”− “from Capitalism 2.0 to philanthrocapitalism” (Richard Branson)
  35. 35. UBS Global Outlook 2012Debt will also dominate 2012.Powerless monetary stimulus.European sovereign debt crisis unresolved.Recession.China will play a pivotal role.In the euro crisis, breaking taboos is no longer taboo. Snap elections as an outlet.Social unrest unnerves financial markets.Growth slump promises turbulence.
  36. 36. GNSS on smarthphones (from – next-generation location based services and apps and a race between GNSS providers, chipset makers, handset manufacturers, system integrators, app developers and carriers to deliver better position accuracy and reliability, led by Apple, Microsoft/Nokia, andScience fiction’s predictions for Google/Samsung/others. – Messaging a nearby unknown personthe year 2012, from by just pointing your phone. – Geo-located augmented-reality– Terrorists will attack the burgeoning overlays. transhumanist movement. – Accurate positioning of moving targets– Aliens will start to colonize the Earth. in real time.– The world will end. (Yes, this is the big one, – Precisely targeted location-based ads. the most common fictional outcome for the – High-precision positioning signals can coming year. Maybe it will end in a also drive a drone to hit a moving blockbuster-worthy series of disasters vehicle. straight out of Roland Emmerich’s 2012 or The Asylum’s 2012 trilogy. But maybe, just maybe, the end of our world will look more like Grant Morrison’s The Invisibles, where humanity moves on to the next phase of our existence. Then the world would end not with a bang, but with a transcendence.)
  37. 37. The European Commission: 2012 Annual Growth Survey– Pursuing differentiated growth-friendly fiscal consolidation: implementing sound budgetary policies, tailored according to Member States’ current fiscal positions; maintaining as far as possible investment in growth- enhancing areas; and making tax policies more growth-friendly– Restoring normal lending to the economy: facilitating banks’ access to term funding and strengthening their capital positions; limiting the impact of banking sector reform on the flow of credit to the real economy; taking further measures to support SMEs’ access to finance; and developing a new European venture capital regime– Promoting growth and competitiveness for today and tomorrow: building the EU digital economy, completing the internal market in services and tapping the growth potential of external trade; making the best use of the EU budget to underpin growth-boosting investment; and fast-tracking the pending and future proposals at EU level listed in an Annex to the AGS– Tackling unemployment and the social consequences of the crisis: promoting business creation and self employment; enhancing labour mobility; strengthening initiatives that combine work experience and education; reducing labour taxation and disincentives to job creation; reinforcing coverage and effectiveness of active labour market policies and improving social protection systems to protect the most vulnerable– Modernising public administration: improving national business environments by minimising administrative burdens; ensuring that exchanges between administrations and businesses/citizens can be done digitally; and implementing the commitment to cut start-up time for new businesses to three days
  38. 38. “Winning the Race With Ever-Smarter Machines”“Rapid advances in information technology are yielding applicationsthat can do anything from answering game show questions to drivingcars. But to gain true leverage from these ever-improving technologies,companies need new processes and business models.”(MIT Sloan Management Review, December 2011)
  39. 39. Harvard Business ReviewSix Social Media Trends for 2012 Five Things You Should Stop Doing in 20121. Convergence Emergence. ("trans-media" experiences are 1. Responding Like a Trained Monkey. likely to define "social" in the year to come.) 2. Mindless Traditions.2. The Cult of Influence. (tools and techniques professionals 3. Reading Annoying Things. use to "score" digital influence and actually harness, scale 4. Work Thats Not Worth It. and measure the results of it.) 5. Making Things More Complicated Than They Should Be.3. Gamification Nation. (look for it in areas from HR, to government, healthcare and even business management.) Five Resolutions for Aspiring Leaders4. Social Sharing. (Social sharing is more closely aligned 1. Find a trustworthy mentor with e-commerce or web transactions.) 2. Form a leadership development group 3. Volunteer in a civic or service organization5. Social Television. 4. Work in or travel to one new country6. The Micro Economy. 5. Ask more questions than you answer
  40. 40. JWT Intelligence: 10 trends for 20121. Navigating the new normal2. Live a little3. Generation go4. The rise of shared value Misc. Trends found on slideshare 1. Mobile Commerce5. Food as the new eco-issue 2. Mobile Payments 3. Mobile + TV 4. Connected TV6. Marriage optional 5. Mobile in China, India & Africa 6. Mobiles Threat to Other Services 7. Ecosystems & Walled Gardens 8. Real Time Bidding & Automation7. Reengineering randomness 9. Education Enabled 10. Hijacks & Guerrilla Marketing 11. eBay for Services8. Screened interactions 12. Simplicity9. Celebrating aging10. Objectifying objects
  41. 41. JWT Intelligence: 100 things to watch in 2012
  42. 42. Also in 2012...Apocalypse fatigue