SAP is a global leader in business application software with over 12 million users in 94,000 installations across 120 countries. It has grown from its founding in 1972 through strategic focus on collaborative business solutions, effective market strategies, and resourcing explosive growth. Key steps included focusing on the product rather than competing for consulting, American market strategies, industry centers of expertise, knowledge and competency partners, professional services, standardized processes, and reorganizing for continued global growth.

1. BA401 Case Study 2_6 SAP Systems Application Program in Data Processing

3. SAP Background

5. Strategic Focus

6. Strategic Focus “ We have a grate product, and if you, Consulting Firms, are willing to make the investment we are not going to compete with you for the same consulting business”

7. Strategic Focus Consulting Firms Partnering

8. SAP American Market Strategy

9. RESOURCING EXPLOSIVE GROWH ICOEs Industry Center of Expertise

10. RESOURCING EXPLOSIVE GROWH Type of Partner

11. RESOURCING EXPLOSIVE GROWH Knowledge Knowledge Partner Competency Centers

12. Professional Services Professional service were those activities provided to customers for Consulting & Training. Consulting, ICOE

13. Professional Services Professional service were those activities provided to customers for Consulting & Training. Training

14. Support & Infrastructure Human Resources are outsource Human Resources

15. Support & Infrastructure Standardized license agreement Clear-cutting proposal License and Contract

16. Support & Infrastructure Everything must be present at the beginning of the sales cycle Sales 6-12 months sale cycle

18. Reorganization

19. Reorganization

20. Reorganization Platinum Consultant