Why should colleges should use online marketing & social media?
Digital Marketing Digital marketing is a combination of  push and pull  Internet technologies to execute marketing campaig...
Traditional Marketing
Re- thinking marketing Traditional Outbound Marketing •  Telemarketing •  Trade shows •  Direct mail •  Email blasts •  Pr...
Search Engine Optimisation
Search Engine Optimisation   (SEO) Search Engine Optimisation (SEO)  is a technique which helps search engines find and ra...
Search Engine Optimisation If you don’t read anything else, read this Guide!
What is SEO - Why is it important? Benefits of SEO : 1.  Optimized Search Results  – increases the ranking of your website...
Search Engine Optimisation PAID FREE! Vertical Search
Search Engine Optimisation People look here in search results according to eye tracking research.
www.webyogi.co.uk Title Heading h1 Alt image tag Copy
www.webyogi.co.uk SEO - keywords <ul><li>Keywords used by searchers are not necessarily what we think! </li></ul><ul><li>O...
SEO - Optimise your site for keywords https:// adwords.google.com/select/KeywordToolExternal
SEO - Optimise your site for keywords <ul><li>Training courses for employers  </li></ul><ul><li>Apprenticeship provision  ...
www.webyogi.co.uk SEO & Keyword tools <ul><li>Wordtracker -  https:// freekeywords.wordtracker.com / </li></ul><ul><li>SEO...
Local SE0 - Basics <ul><li>Get listed on … </li></ul><ul><li>Google Places </li></ul><ul><li>Yahoo Local </li></ul><ul><li...
www.webyogi.co.uk Local SE0 – Social media Most of the networks have  iPhone ,  Android , and  BlackBerry  apps. More  tip...
www.webyogi.co.uk
Social Media Enlightenment
Social Media   Social media is just about human beings having  conversations   and  relationships   through the use of  on...
The social media revolution - video http://www.youtube.com/watch?v=3SuNx0UrnEo
Social media - Why is it important? <ul><li>Benefits of Social media  </li></ul><ul><li>Low cost -  use social media to cr...
<ul><li>Social Bookmarking  (Delicious)  </li></ul><ul><li>Social News  (Digg, Reddit)  </li></ul><ul><li>Social Networkin...
The conversation prism  The Conversation Prism gives you a whole view of the social media universe, categorized and also o...
Social media dashboards <ul><li>But… there are tools you can use to help manage social media sites.. </li></ul><ul><li>Hoo...
Facebook Analytics Youtube Insights Topsy Tweetstats bit.ly Twitter Analyzer Klout PeerIndex   Social Mention   Backtype  ...
Social media networks
Facebook <ul><li>Largest social media site  </li></ul><ul><li>750 million participate  </li></ul><ul><li>Fan pages popular...
Facebook – how to use it <ul><li>Create a Business Page  </li></ul><ul><li>Use Facebook applications  </li></ul><ul><li>Pr...
Facebook – Case study http:// www.excellencegateway.org.uk/page.aspx?o =299885
Twitter Twitter provides an easy outlet for daily interaction with students,  parents, college news, well wishes, announce...
Twitter – how to use it <ul><li>Create a twitter profile  </li></ul><ul><li>Strategically build your following </li></ul><...
www.webyogi.co.uk Twitter case study
Youtube <ul><li>2 nd  largest search engine </li></ul><ul><li>Use your keywords when uploading a video </li></ul><ul><li>S...
Youtube case study http://www.youtube.com/watch?gl=GB&v=kpEcCjpbm5w
Flickr Photostreams on Flickr are a nice way to focus on special events sponsored by your college or held on your campuses.
Flickr
Flickr – What can you do? <ul><li>Search for your institution name in Flickr   </li></ul><ul><li>Create a Flickr group  (e...
Linkedin LinkedIn is perhaps one of the most effective social media platforms for business to business networking.
Linkedin <ul><li>Create a solid company profile </li></ul><ul><li>Join several groups and become involved </li></ul><ul><l...
www.webyogi.co.uk Q+A Sites Questions & Answers
www.webyogi.co.uk Which channels right for my business? <ul><li>Blogger outreach </li></ul><ul><li>Video </li></ul><ul><li...
www.webyogi.co.uk It depends on business objectives & audiences! <ul><li>Brand awareness </li></ul><ul><li>Web traffic </l...
What makes a good Social Media Campaign ? Old Spice “ Smell Like a Man, Man .”  Old Spice spokesman  Isaiah Mustafa  was a...
What makes a good Social Media Campaign ? <ul><li>A. Buzz, participation & engagement </li></ul><ul><li>These types of con...
What’s Hot in Social Media?  Source:  Social Media and Online PR Report,  Econsultancy  &   bigmouthmedia
www.webyogi.co.uk Juicy Social media links – yum ! <ul><li>You’ll love these links! </li></ul><ul><li>Hubspot inbound mark...
Demographics Where do people go online & what do they do?
www.webyogi.co.uk Who is using which sites?   Source :  Flowtown
http:// www.forrester.com/empowered/tool_consumer.html Forrester research – Use this tool! <ul><li>!8-24 yr olds in the UK...
http://www.forrester.com/rb/research How people behave online <ul><li>Creators </li></ul><ul><li>Critics </li></ul><ul><li...
Content Marketing  Text  – where people put across views, opinions or write blog posts.  Images  – images and photos  Audi...
Information highway…
www.webyogi.co.uk Create more highways… through content <ul><li>SEO (people link to great content) </li></ul><ul><ul><li>M...
<ul><li>On & offline tactics </li></ul><ul><li>Timely </li></ul><ul><li>SEO </li></ul><ul><li>Social media – networks, con...
The Digital Marketing Mix Start with your business/ website goals  and create valuable content for your audiences Research...
www.webyogi.co.uk <ul><li>Research what your target audiences are searching for on Google </li></ul><ul><li>Listen, engage...
www.webyogi.co.uk <ul><li>Digital marketing consultancy </li></ul><ul><li>SEO & Social Media audits </li></ul><ul><li>In-h...
www.webyogi.co.uk Connect with Webyogi….  Email : info@webyogi.co.uk Site:  www.webyogi.co.uk Ways to Connect: Twitter: @w...
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Digital marketing for higher further education colleges

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Online marketing for higher education colleges & higher education training providers UK. SEO, social media and writing a digital marketing plan.

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  • The Digital Marketing Training Course is a step-by-step guide to getting your digital marketing career up and running. You will learn how internet marketing fundamentally works and how to use popular tools to bring more qualified traffic to your website.
    There are several digital marketing courses in the market but there is only one which teaches you real world skills and gives you a chance to practice them. This is the most comprehensive digital marketing course covering everything from SEO to Email marketing and tools that professional digital marketers use. The course also covers social media marketing including facebook ads, facebook pages set up and promotion strategies, Vine, Instagram, SnapChat, Yelp, Linkedin and Twitter. There is a separate module on YouTube marketing with live case studies that teach you how to rank your videos high on Youtube.
    You also get the opportunity to promote real products / websites so you can master the concepts by actually implementing them.
    The course is taught by Bing and Google certified professional with over 5 years of digital and mobile marketing experience in India and US markets.
    Duration:
    · 20 Hours Total Duration
    · 6 Classroom Sessions of 2 hours each
    · 4 online sessions of 2 hours each
    · You will also get access to online learning material for six months
    Internship Opportunity:
    · 3 month Internship
    · Promote real product / website
    · Work with a mentor
    · Get Experience letter
    Extra Support:
    · Email support to remove doubts
    · Mentoring support
    · 6 month access to online material
    Course Content:
    · SEO
    · SEM
    · Social Media
    · YouTube
    · Email Marketing
    · Landing Pages
    · Analytics
    · Other Tools used by digital marketers
    www.trainedge.co.in/digital
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  • This is great! I also switched my major from education to digital marketing and ITM. I am currently undergoing my first official digital marketing class, which has covered many of these points.
    http://trainingindigitalmarketing.wordpress.com
       Reply 
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    Your message goes here
  • awesome information! I switched my major to digital marketing and for the most part this is taught in class. But there are some new concepts that I learned from reading this! thanks
    www.topdigitalmarketingschools.blogspot.com
       Reply 
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  • Top 5 sites are Google, Facebook, Youtube,
  • Top 5 sites are Google, Facebook, Youtube,
  • Top 5 sites are Google, Facebook, Youtube,
  • Top 5 sites are Google, Facebook, Youtube,
  • Top 5 sites are Google, Facebook, Youtube,
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  • Digital marketing for higher further education colleges

    1. 1. Why should colleges should use online marketing & social media?
    2. 2. Digital Marketing Digital marketing is a combination of push and pull Internet technologies to execute marketing campaigns
    3. 3. Traditional Marketing
    4. 4. Re- thinking marketing Traditional Outbound Marketing • Telemarketing • Trade shows • Direct mail • Email blasts • Print • TV/radio ads Interruption based New Inbound Marketing • Search Engine Optimisation • Blogging • Social Media • RSS feeds • Free tools/trials • Video Permission based
    5. 5. Search Engine Optimisation
    6. 6. Search Engine Optimisation (SEO) Search Engine Optimisation (SEO) is a technique which helps search engines find and rank your site higher than the millions of other sites in search engines.
    7. 7. Search Engine Optimisation If you don’t read anything else, read this Guide!
    8. 8. What is SEO - Why is it important? Benefits of SEO : 1. Optimized Search Results – increases the ranking of your website on many search engines. 2. Increase Visibility – Search engine optimization helps to increase search engine visibility 3. Increased Online Traffic – This is a result of increase visibility in the search engines. 4. Cheap – If done properly, SEO helps promote your website for little cost.
    9. 9. Search Engine Optimisation PAID FREE! Vertical Search
    10. 10. Search Engine Optimisation People look here in search results according to eye tracking research.
    11. 11. www.webyogi.co.uk Title Heading h1 Alt image tag Copy
    12. 12. www.webyogi.co.uk SEO - keywords <ul><li>Keywords used by searchers are not necessarily what we think! </li></ul><ul><li>Over 50% of searchers use key phrases of 3 words or longer </li></ul><ul><li>Vital to a successful SEO campaign </li></ul><ul><li>Local search - location specific key phrases are common use theses in title tags </li></ul><ul><li>Aim to optimise your site on keyword per page with the most search volume </li></ul>
    13. 13. SEO - Optimise your site for keywords https:// adwords.google.com/select/KeywordToolExternal
    14. 14. SEO - Optimise your site for keywords <ul><li>Training courses for employers </li></ul><ul><li>Apprenticeship provision </li></ul><ul><li>Professional Development provision </li></ul><ul><li>Higher Education provision </li></ul><ul><li>Restaurant, Beauty Salon and Fitness Club </li></ul><ul><li>Conference facilities </li></ul><ul><li>Can you think of any other terms people might use to search for your services? </li></ul>
    15. 15. www.webyogi.co.uk SEO & Keyword tools <ul><li>Wordtracker - https:// freekeywords.wordtracker.com / </li></ul><ul><li>SEObook - http:// www.seobook.com / </li></ul><ul><li>Wordstream - http:// www.wordstream.com / </li></ul><ul><li>SEOmoz - http:// www.seomoz.org /tools </li></ul><ul><li>Yahoo clues - http:// clues.yahoo.com / </li></ul><ul><li>Google insights for search http:// www.google.co.uk /insights/search/# </li></ul><ul><li>IIS SEO Toolkit http://learn.iis.net/page.aspx/791/getting-started-with-the-seo-toolkit/ </li></ul>
    16. 16. Local SE0 - Basics <ul><li>Get listed on … </li></ul><ul><li>Google Places </li></ul><ul><li>Yahoo Local </li></ul><ul><li>Bing Local </li></ul><ul><li>Facebook places </li></ul>
    17. 17. www.webyogi.co.uk Local SE0 – Social media Most of the networks have iPhone , Android , and BlackBerry apps. More tips from Mashable
    18. 18. www.webyogi.co.uk
    19. 19. Social Media Enlightenment
    20. 20. Social Media Social media is just about human beings having conversations and relationships through the use of  online technology. It’s simply a new form of mass media. It helps SEO by building relationships that may later turn into links and sales
    21. 21. The social media revolution - video http://www.youtube.com/watch?v=3SuNx0UrnEo
    22. 22. Social media - Why is it important? <ul><li>Benefits of Social media </li></ul><ul><li>Low cost - use social media to create and distribute articles, videos & audio for a fraction of the money it would cost to appear in press, print, radio or TV </li></ul><ul><li>Unlimited access </li></ul><ul><li>Simplicity </li></ul><ul><li>Global reach </li></ul><ul><li>Flexibility </li></ul><ul><li>Measurability </li></ul><ul><li>SEO social signal s </li></ul>
    23. 23. <ul><li>Social Bookmarking (Delicious) </li></ul><ul><li>Social News (Digg, Reddit) </li></ul><ul><li>Social Networking (Facebook, LinkedIn) </li></ul><ul><li>Video (Youtube, Vimeo) </li></ul><ul><li>Audio (Podcasts, Itunes) </li></ul><ul><li>Blogs (Wordpress, eblogger, tumblr, posterous) </li></ul><ul><li>Local Business Listing (Google, Facebook places) </li></ul><ul><li>Brand monitoring (socialmention, Howsociable) </li></ul><ul><li>Q&A – Quora, Yahoo answers </li></ul>Social media is …… <ul><li>Reputation management </li></ul><ul><li>Events & tweet ups </li></ul><ul><li>Photosharing (flickr) </li></ul><ul><li>Presentation sharing (slideshare) </li></ul><ul><li>Social Broadcasting (Youtube) </li></ul><ul><li>Ratings and reviews (yelp, Google places) </li></ul><ul><li>Location based marketing (Foursquare, Gowalla) </li></ul><ul><li>Viral Marketing (Youtube, Articles & PR) </li></ul>
    24. 24. The conversation prism The Conversation Prism gives you a whole view of the social media universe, categorized and also organized by how people use each network. So many networks… So little time!
    25. 25. Social media dashboards <ul><li>But… there are tools you can use to help manage social media sites.. </li></ul><ul><li>Hootsuite </li></ul><ul><li>Tweetdeck </li></ul><ul><li>Sproutsocial </li></ul>
    26. 26. Facebook Analytics Youtube Insights Topsy Tweetstats bit.ly Twitter Analyzer Klout PeerIndex Social Mention Backtype Boardreader CoComment Hootsuite Yahoo Site Explorer Omgili Graphs IceRocket Compete.com Some Free Social media listening & monitoring tools
    27. 27. Social media networks
    28. 28. Facebook <ul><li>Largest social media site </li></ul><ul><li>750 million participate </li></ul><ul><li>Fan pages popular with businesses </li></ul><ul><li>Your Facebook page is a gateway to other social media streams, with news, pictures, videos & posts from your blog Facebook should definitely be a part of YOUR social media efforts. </li></ul>
    29. 29. Facebook – how to use it <ul><li>Create a Business Page </li></ul><ul><li>Use Facebook applications </li></ul><ul><li>Promote events </li></ul><ul><li>Promote your sales, promotions and offers </li></ul><ul><li>Get feedback </li></ul><ul><li>Ask questions </li></ul>
    30. 30. Facebook – Case study http:// www.excellencegateway.org.uk/page.aspx?o =299885
    31. 31. Twitter Twitter provides an easy outlet for daily interaction with students, parents, college news, well wishes, announcements, student congratulations and re tweets of positive messages/pictures
    32. 32. Twitter – how to use it <ul><li>Create a twitter profile </li></ul><ul><li>Strategically build your following </li></ul><ul><li>Listorious, twellow, #hashtags </li></ul><ul><li>Tweet events </li></ul><ul><li>Tweet promotions, offers </li></ul>
    33. 33. www.webyogi.co.uk Twitter case study
    34. 34. Youtube <ul><li>2 nd largest search engine </li></ul><ul><li>Use your keywords when uploading a video </li></ul><ul><li>Spread your videos across the internet </li></ul><ul><li>Brand your account </li></ul><ul><li>Create a series of videos </li></ul><ul><li>Build a network </li></ul>
    35. 35. Youtube case study http://www.youtube.com/watch?gl=GB&v=kpEcCjpbm5w
    36. 36. Flickr Photostreams on Flickr are a nice way to focus on special events sponsored by your college or held on your campuses.
    37. 37. Flickr
    38. 38. Flickr – What can you do? <ul><li>Search for your institution name in Flickr </li></ul><ul><li>Create a Flickr group (e.g Amherst College ) gather existing users and ask them to post pics of your college </li></ul><ul><li>Discover great photos for your next publications </li></ul><ul><li>Launch a contest and invite users to post their best shots about your institution </li></ul><ul><li>The winners could have their photos published on your website or in your next magazine… </li></ul>
    39. 39. Linkedin LinkedIn is perhaps one of the most effective social media platforms for business to business networking.
    40. 40. Linkedin <ul><li>Create a solid company profile </li></ul><ul><li>Join several groups and become involved </li></ul><ul><li>Connect with specialist employers </li></ul><ul><li>Ask and answer questions </li></ul><ul><li>Give and ask for recommendations </li></ul><ul><li>Ask for introductions </li></ul>
    41. 41. www.webyogi.co.uk Q+A Sites Questions & Answers
    42. 42. www.webyogi.co.uk Which channels right for my business? <ul><li>Blogger outreach </li></ul><ul><li>Video </li></ul><ul><li>Local search marketing </li></ul><ul><li>Mobile marketing </li></ul><ul><li>Groupon/offer sites </li></ul><ul><li>Corporate web site </li></ul><ul><li>Free content (ebookswhite papers) </li></ul><ul><li>Online communities </li></ul><ul><li>Webinars </li></ul><ul><li>Podcasts </li></ul><ul><li>Display Advertising </li></ul><ul><li>Email Marketing </li></ul><ul><li>Pay-Per-Click Advertising (PPC) </li></ul><ul><li>Online Public Relations </li></ul><ul><li>Search Engine Optimization (SEO) </li></ul><ul><li>Affiliate Marketing </li></ul><ul><li>Social Media Marketing </li></ul><ul><li>Viral Content Campaigns </li></ul><ul><li>Conversion Rate Optimization </li></ul><ul><li>Blogging/Microblogging </li></ul>
    43. 43. www.webyogi.co.uk It depends on business objectives & audiences! <ul><li>Brand awareness </li></ul><ul><li>Web traffic </li></ul><ul><li>Online course bookings </li></ul><ul><li>Recruitment </li></ul><ul><li>Sales </li></ul><ul><li>Leads </li></ul><ul><li>Promotion </li></ul><ul><li>Reputation management </li></ul><ul><li>Public relations </li></ul>
    44. 44. What makes a good Social Media Campaign ? Old Spice “ Smell Like a Man, Man .” Old Spice spokesman Isaiah Mustafa was an interactive online hit responding to questions submitted by fans on Twitter in 180 Web videos. He proposed marriage to one fan's girlfriend. She accepted. From the Forbes Magazine Article entitled “ The Best-Ever Social Media Campaigns ” Author - Victoria Taylor – 8/17/2010
    45. 45. What makes a good Social Media Campaign ? <ul><li>A. Buzz, participation & engagement </li></ul><ul><li>These types of content are popular….. </li></ul><ul><ul><li>How to’s </li></ul></ul><ul><ul><li>Asking questions </li></ul></ul><ul><ul><li>Competitions </li></ul></ul><ul><ul><li>Quizzes </li></ul></ul><ul><ul><li>Polls </li></ul></ul><ul><ul><li>Widgets </li></ul></ul><ul><ul><li>White Papers </li></ul></ul><ul><ul><li>Viral games- farmville </li></ul></ul>
    46. 46. What’s Hot in Social Media? Source: Social Media and Online PR Report, Econsultancy & bigmouthmedia
    47. 47. www.webyogi.co.uk Juicy Social media links – yum ! <ul><li>You’ll love these links! </li></ul><ul><li>Hubspot inbound marketing blog – Marketing Resources for small businesses: strategic Internet marketing tips and links to much more. </li></ul><ul><li>Social Media Examiner – Social Media Examiner is a free online magazine designed to help businesses discover how to best use social media tools </li></ul><ul><li>Mashable – Social Media news blog covering cool new websites and social networks </li></ul><ul><li>Duct tape marketing blog – Small business </li></ul><ul><li>marketing coaching and consulting ideas & strategies that are simple & effective. </li></ul>
    48. 48. Demographics Where do people go online & what do they do?
    49. 49. www.webyogi.co.uk Who is using which sites? Source : Flowtown
    50. 50. http:// www.forrester.com/empowered/tool_consumer.html Forrester research – Use this tool! <ul><li>!8-24 yr olds in the UK </li></ul><ul><li>tend to be Joiners & </li></ul><ul><li>Spectators </li></ul><ul><li>Joiners like </li></ul><ul><li>Facebook </li></ul><ul><li>Myspace </li></ul><ul><li>Spectators like </li></ul><ul><li>Blogs </li></ul><ul><li>Video </li></ul><ul><li>Forums </li></ul><ul><li>reviews </li></ul>
    51. 51. http://www.forrester.com/rb/research How people behave online <ul><li>Creators </li></ul><ul><li>Critics </li></ul><ul><li>Collectors </li></ul><ul><li>Joiners </li></ul><ul><li>Spectators </li></ul><ul><li>Inactives </li></ul>
    52. 52. Content Marketing Text – where people put across views, opinions or write blog posts. Images – images and photos Audio – social media enables you create podcasts or radio shows Video – video sites mean that you can record entertaining videos for the world to see. Check out : http://www.junta42.com/content-marketing-playbook.aspx
    53. 53. Information highway…
    54. 54. www.webyogi.co.uk Create more highways… through content <ul><li>SEO (people link to great content) </li></ul><ul><ul><li>More Visitors </li></ul></ul><ul><ul><li>More Google links </li></ul></ul><ul><li>Social Media (people share great content) </li></ul><ul><ul><li>Word-of-Mouth </li></ul></ul><ul><ul><li>Develop Relationships </li></ul></ul>
    55. 55. <ul><li>On & offline tactics </li></ul><ul><li>Timely </li></ul><ul><li>SEO </li></ul><ul><li>Social media – networks, content, blog </li></ul><ul><li>Online PR </li></ul><ul><li>Strategy & campaign plan </li></ul><ul><li>Measurement </li></ul>Digital Marketing plan….
    56. 56. The Digital Marketing Mix Start with your business/ website goals and create valuable content for your audiences Research your online landscape for the most appropriate marketing mix for your digital strategy Use web analytics , on and offline conversion tracking and optimisation to measure campaigns Implement the tactics that fit your business goals best.
    57. 57. www.webyogi.co.uk <ul><li>Research what your target audiences are searching for on Google </li></ul><ul><li>Listen, engage and participate through social media </li></ul><ul><li>Develop an digital marketing plan that meets business objectives & customer needs </li></ul><ul><li>Optimise your web content to meet Google best practice </li></ul><ul><li>Create and distribute content that will promote your expertise and drive targeted traffic to your website </li></ul><ul><li>Implement content & link building strategies to help you achieve high Google rankings </li></ul><ul><li>Measure your activities through web analytics </li></ul><ul><li>See : How to write an online marketing plan </li></ul>8 Steps to digital marketing success ….
    58. 58. www.webyogi.co.uk <ul><li>Digital marketing consultancy </li></ul><ul><li>SEO & Social Media audits </li></ul><ul><li>In-house Training & Workshops </li></ul><ul><li>Twitter, Facebook, Linkedin for business courses </li></ul><ul><li>Online campaigns & PR management </li></ul>Services
    59. 59. www.webyogi.co.uk Connect with Webyogi…. Email : info@webyogi.co.uk Site: www.webyogi.co.uk Ways to Connect: Twitter: @webyogi LinkedIn: http:// www.linkedin.com/in/yvettebordley Facebook: webyogidigitalmarketing
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