This is the December 2011 edition of We Are Social Singapore’s guide to Social, Digital and Mobile in Laos. You can find more of these Asia reports at http://wearesocial.sg

1. SOCIAL, DIGITAL
AND MOBILE IN
LAOS
we are social
DECEMBER 2011

2. we are social
FOR MORE INFO ON THIS REPORT, PLEASE
CONTACT SIMON KEMP AT WE ARE SOCIAL:
SIMON.KEMP@WEARESOCIAL.SG
@WEARESOCIALSG
+65 9146 5356
DJESKI
HTTP://WEARESOCIAL.SG
we are social

3. LAOS
6,348,800 27% 73%
TOTAL POPULATION URBAN RURAL
527,400 8%
INTERNET USERS INTERNET PENETRATION
109,180 2%
USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION
3,819,929 60%
MOBILE SUBSCRIBERS MOBILE PENETRATION
SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011;
we are social LATEST SITE-REPORTED FIGURES AS AT NOV 2011; LAOS NATIONAL AUTHORITY OF POST AND TELECOMS, NOVEMBER 2010

4. FACEBOOK DEMOGRAPHICS IN LAOS
55-64: 65+:
45-54: 1% 1%
3%
35--44:
7%
13-17:
17%
MALE: FEMALE:
25-34: 57% 43%
27%
18-24:
45%
we are social SOURCE: FACEBOOK, AS CITED IN SOCIALBAKERS, NOVEMBER 2011

5. ANALYSTS PREDICT LAOS WILL HAVE
5,400,000
MOBILE SUBSCRIBERS BY THE END OF 2015
we are social SOURCE: MARKET REPORTS ONLINE

6. SHARE OF MOBILE HANDSET MARKET IN LAOS
OTHER: NOKIA:
28% 30%
SONY-ERICSSON
6%
LG: SAMSUNG:
12% 24%
we are social SOURCE: PENN OLSON

7. MORE ASIAN SOCIAL, DIGITAL AND MOBILE STATS:
HTTP://WEARESOCIAL.SG
we are social

8. SIMON KEMP LAM CAI YU
MANAGING DIRECTOR ACCOUNT EXECUTIVE
@ESKIMON @HICAIS
SIMON.KEMP@WEARESOCIAL.SG CAIYU.LAM@WEARESOCIAL.SG
HTTP://WEARESOCIAL.SG HTTP://WEARESOCIAL.SG
we are social