Product Leadership (The AIESEC Way)

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This presentation is made to bring clear understanding and gives answers to questions like: What is AIESEC? What do we envision as an organization? What is our impact? And in what way do we make that impact possible? It is through what we called "The AIESEC Way" and it's actually Product Leadership that guides the how, why, when and where of product strategy and makes our vision become reality.

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Product Leadership (The AIESEC Way)

  1. 1. The AIESEC Way
  2. 2. THE AIESEC WAY gives answers to questions like: • What is AIESEC? • What do we envision? • What is our impact? • In what way do we make that impact possible?
  3. 3. THE AIESEC WAY gives answers to questions like: • What is AIESEC? • What do we envision? • What is our impact? • In what way do we make that impact possible? • What is AIESEC? • What do we envision? • What is our impact? • In what way do we make that impact possible?
  4. 4. THE AIESEC WAY gives answers to questions like: • What is AIESEC? • What do we envision? • What is our impact? • In what way do we make that impact possible? • What is AIESEC? • What do we envision? • What is our impact? • In what way do we make that impact possible?
  5. 5. THE AIESEC WAY gives answers to questions like: • What is AIESEC? • What do we envision? • What is our impact? • In what way do we make that impact possible? • What is AIESEC? • What do we envision? • What is our impact? • In what way do we make that impact possible?
  6. 6. THE AIESEC WAY gives answers to questions like: • What is AIESEC? • What do we envision? • What is our impact? • In what way do we make that impact possible? • What is AIESEC? • What do we envision? • What is our impact? • In what way do we make that impact possible?
  7. 7. Many organizations are working to make a positive impact on our society, as we do. We also have our unique way to make that impact … The AIESEC WAY ! Each one of them has its own approach.
  8. 8. So, What is The AIESEC Way? The AIESEC Way is not only a description of the way (manner) we aim to make a positive impact on society, but also describes... the way (road) we are taking to achieve what we envision.
  9. 9. So, What is The AIESEC Way?
  10. 10. The AIESEC How To engage and develop every young people in the world
  11. 11. The AIESEC How
  12. 12. The AIESEC How
  13. 13. The AIESEC XP as our Internal Product
  14. 14. • When you first joined AIESEC, you bought AIESEC’s product – AIESEC XP. Is it a unique product for you? How unique? Do you feel the product is superior enough for you? If yes, how? If no, why? The AIESEC XP as our Internal Product
  15. 15. Product Leadership as our STRATEGY As a leader, driving Product Leadership Strategy begins with knowing your markets, defining a product vision that’s realistic, communicating this vision and investigating what you don’t know. Product Leadership is our strategy to consistently deliver superior products (AIESEC XP) to consumers, differentiate from the competition, increase channel opportunities, and drive revenue growth.
  16. 16. Product Leadership Cost Leadership Customer Itimacy Unique Product Superior Quality Create a Product then educate the Market
  17. 17. Organization Vision Strategy
  18. 18. Connection Balanced Score Card Product Leadership AIESEC 2015 AIESEC XP AIESEC Way
  19. 19. Product Leadership Product CustomerCost AIESEC Experience is the core product of AIESEC. Different facets of AIESEC Experience are sold to different stakeholders who customize their own experience. @XP as an experience & how it is lived needs to continue to evolve & improve, which would ensure our product leadership. The absolutes of @XP are an exchange & leadership experience & a global learning environment. The objectives & scope of our core processes need to be standardized across the network. The processes should be customizable to the reality of countries, which would ensure our product leadership on the ground, at the LC level. AIESEC’sProductLeadership We have to create a prime quality experience for every stakeholder. We need to have an extremely strong & reputable brand which attracts people & organizations to AIESEC & @XP. We need to reach out & educate the markets about our product – the AIESEC Experience. We need to be always sure about our product portfolio & the value that the products offer. The portfolio continues to evolve as we find more opportunities with @XP, but we need to be comfortable with the idea of everyone not wanting our products & not wanting to associate with AIESEC.
  20. 20. In any product – any activity or partnership, AIESEC brings four areas of benefit. Access to Talent Employer Branding Impact in Society Access to youth opinion Product Leadership in Corporate Perspective
  21. 21. ACCESSTOTALENT Local Talent Global Talent Alumni International Internship Program Mentorship Program Leadership Development Program Graduate Program Alumni Hall of Fame Graduate Program Value Description AIESEC offers
  22. 22. EMPLOYERBRAND AIESEC Conferences : Content workshops, Partnership Launch. AIESEC Events – Alumni Events Reward and Recognition: Global/ Regional Awards Virtual platform (myaiesec.net), wiki, classified …etc AIESEC enables organizations to interact physically and virtually with high talented people from all over the world in order to strengthen their employer brand and position the company as the first choice of attracting Talent in the market. Value Description AIESEC offers
  23. 23. IMPACTinSOCIETY Issue Based Projects Learning Events and learning networks CSR/Sustainability Forums AIESEC Expansion Focusing on developing youth and interacting with them around specific issues become a major need for corporate organization nowadays. AIESEC is partnering with the corporates to provide the needed impact in society. Value Description AIESEC offers
  24. 24. ACCESStoYOUTH Opinion Online Surveys Campus Surveys AIESEC Symposium Focus Groups and workshops Youth is the future of any business today. Youth opinions and innovation are crucial in order for any business to be aware of trends and issues young people care about. AIESEC offers the opportunity to interact physically and virtually with high-potential university students and graduates from all over the world through gathering their opinion through ON-Line Surveys and Focus Groups Value Description AIESEC offers
  25. 25. You guys are now an official AIESEC Binus LCEB – As the executive team who has an authority to develop our product, Analyze the forces of change that happens in today’s business scope After that, analyze the significant changing factor and the implication toward our product that come from the forces of change (change driver)
  26. 26. 21st Century Modern Business Forces of Change
  27. 27. Analyze the significant changing factor and the implication toward our product that come from the forces of change (Change Driver) Change Driver Significant Changing Factor Implications for ICX GIP/ GCDP & OGX GIP/ GCDP Technology Pol/Leg Economy Soc/Cul Market

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