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Citius Brand Xp2

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Citius Brand Xp2

  1. 1. Brand Experience
  2. 2. Brand…
  3. 3. What is brand? <ul><li>A brand is more than just a logo, slogan or a colour scheme; it is the image and reputation that we want others to associate with our organization. </li></ul><ul><li>A brand is the image and reputation that we want others to associate with our organization. </li></ul><ul><li>A brand is also a description of the organization that we want to be . </li></ul>
  4. 4. What is AIESEC brand? <ul><li>Our global brand is represented through our living The AIESEC Way. </li></ul><ul><li>Our “Brand Experience” is the experience we want our stakeholders (members, supporters and enablers) to live when they interact with AIESEC. </li></ul><ul><li>The closer we can make this experience to our Brand Experience the more we are strengthening our global brand every day. </li></ul>
  5. 5. Why do we have a global brand? <ul><li>to be more consistent and credible </li></ul><ul><li>to attract more stakeholders and give AIESEC a clear competitive advantage </li></ul><ul><li>to attract the right stakeholders and to set the right expectations </li></ul><ul><li>to align the organization to globally leverage the AIESEC Experience </li></ul>
  6. 6. How to do it? <ul><li>Branding strategy </li></ul><ul><ul><li>Coca Cola Zero </li></ul></ul><ul><ul><ul><li>Guy’s Coca Cola Light </li></ul></ul></ul><ul><li>AIESEC Branding strategy </li></ul><ul><ul><li>Brand alignment </li></ul></ul><ul><ul><ul><li>Posters, AIESEC.net, message, actions and events </li></ul></ul></ul>
  7. 7. Brand alignment <ul><li>The tools </li></ul><ul><li>The processes </li></ul><ul><li>Why so important </li></ul>
  8. 8. Brand tools <ul><li>Posters </li></ul><ul><li>AIESEC.net </li></ul><ul><li>Events </li></ul><ul><li>Conferences </li></ul>
  9. 9. Processes <ul><li>Members </li></ul><ul><li>AIESEC FUTURE </li></ul><ul><li>Positive Impact </li></ul>
  10. 10. Why so important <ul><li>One message </li></ul><ul><li>Brand promise </li></ul><ul><li>Quality </li></ul><ul><li>Stakeholders </li></ul>
  11. 11. Questions <ul><li>Helping ASB find mentors for new students? </li></ul><ul><li>Creating a event about climate change? </li></ul><ul><li>Using the Financial Crisis to market ourselves as cheap labor, so companies can save on labor cost? </li></ul>

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