CIPR South West Annual Conference
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Deck from The Rules of Engagement, CIPR South West Communicators’ Conference, Bristol - 24 October 2013
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CIPR South West Annual Conference
- 1. CIPR South West Conference 23 October 2013 Stephen Waddington @wadds 1 | 22.11.2013
- 2. It cuts both ways 2 | 22.11.2013
- 3. Twitter shitter Source: Get Shitter 3 | 22.11.2013
- 4. Coffee and conversations 4 | 22.11.2013
- 5. Social media adoption Source: Social media adoption in European countries (Source: Eurostat, Q1 2012) wadds.co/18twp65 5 | 22.11.2013
- 6. Back to the future 6 | 22.11.2013
- 7. A generational issue 100 90 80 70 60 50 40 30 20 10 0 16 - 24 25 - 44 45 - 54 55 - 64 Source: Social media adoption in European countries (Source: Eurostat, Q1 2012) wadds.co/18twp65 7 | 22.11.2013 65 - 74
- 8. Move to mobile Source: Social media adoption in European countries (Source: Eurostat, Q1 2012) wadds.co/18twp65 8 | 22.11.2013
- 9. Data: #doodlecharts Source: #doodlechart Pinterest http://wadds.co/17ek9Xe 9 | 22.11.2013
- 10. Brand Voice 10 | 22.11.2013 Brand Voice What Audiences Want to Hear, Say, Do & Value What Your Brand Wants to Say, Hear, Do & Value
- 11. Source: Hugh McLeod, Gaping Void http://wadds.co/17ek9Xe 11 | 22.11.2013
- 12. Engagement is the only option 12 | 22.11.2013
- 13. Corporate behaviour called out Source: PETA (via YouTube) 13 | 22.11.2013
- 14. Pissed-off passenger 2.0 Source: Disgruntled Passenger 2.0, SimpliFlying 14 | 22.11.2013
- 15. Fake restaurant Source: TripAdvisor removes fake restaurant, BBC News 15 | 22.11.2013
- 16. Two-way conversation 16 | 22.11.2013
- 17. The White House as media 17 | 22.11.2013
- 20. Managing #BrandVandals 20 | 22.11.2013
- 21. So-called revolutions Source: Open Democracy (via Flickr) 21 | 22.11.2013
- 22. Real life public relations LIFECYCLE WITHOUT SOCIAL MOMENTUM CAMPAIGN CAMPAIGN EMBRACE TALK ENERGISE CAMPAIGN SUPPORT LISTEN 22 | 22.11.2013
- 23. Planning model Listen Strategy Content Channels Engagement Evaluation •Web analytics •Web research •Search insight •Social networks •Conversation •Influencers •Define goals and objectives •Devise means of motivation and engagement •Format •Function •Content optimisation •Facebook •Twitter •LinkedIn •Google+ •Community management •Campaign lifecycle •Social lifecycle •SMART Objectives •The Barcelona Principles •Valid Metrics 23 | 22.11.2013
- 24. Evolution of public relations Source: Ivy Lee’s Pennsylvania Railroad press release (via Wikipeda) 24 | 22.11.2013
- 25. Evolution of public relations Media relations 25 | 22.11.2013 Influencer relations Community Social Business
- 26. The Fifth Estate 26 | 22.11.2013
- 28. Quantified self: body media Source: Bionic.ly – Tracking technology with health, fitness and well-being 28 | 22.11.2013
- 29. Future of our profession 1.00 1.50 2.00 2.50 3.00 3.50 Delivering messages via the social web 53.5% 3.46 Knowing about social media trends 50.9% 3.45 Developing social media strategies 44.0% Evaluating social media activities 39.1% 3.12 Knowing how to avoid risks and handle… 38.9% 4.00 3.09 3.25 Setting up social media platforms 36.4% 2.99 Managing online communities 35.4% 3.00 Knowing the legal framework for social media 31.5% 2.86 Initiating web-based dialogues with stakeholders 29.2% 2.82 very low 0 Communication professionals with high capabilities Source: Ketchum European Communication Monitor 2013 29 | 22.11.2013 0.5 3.00 very high Mean rating of capabilities (scale 1-5)
- 30. #BrandVandals wadds.co.uk stephen.waddington@ketchum.com @wadds +44 (0) 7771 851407 30 | 22.11.2013