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Web Accessibility:
     The Next Generation
Vicki Hanson
Following WAI-AGE
Pose the Question

• When today’s young adults become ‘older
  adults’ will they exhibit difficulties with
  technology characteristic of the current
  older generation?
Despite Aging Issues...

• “Aren’t you talking about a problem that
  will go away?”
   • problems of current older generation
      will not plague current Gen X and Y
      when they become “old”
Purpose of this Talk

• Begin a discussion of technology expertise
  as related to aging
• Question:
 • Are technology difficulties an inescapable
    fact of aging?
The Older User
• All have stories of older relatives and
  technology problem
    • Confound of expertise and age
    • Tech-savvy generation believes this will
      not characterize their generation
• Does not take into account
   • Current trends in technology adoption
   • Improvements in design (anticipated)
Age

• At what age does a person
     become “older”
• No general agreement
• 60? 65? 50? 40?
• Studies report age, but reviews blur
  this - “older” or “elderly” as a group
Current Divide, but Changing?

                                45%
 % Online




                    Based on Jones & Fox, 2009
Why?
• Lack of access
• Lack of experience
• Lack of ability
• Lack of interest
• Cohort effect
• Retirement
Why? Lack of Access
• Can be expensive
 • Particularly if you aren’t sure what you will
   use it for
      • “Hand-me-ups”
• Libraries
• Centers for older adults
• Levels of access (Selwyn et al, 2003)
Why? Lack of Experience
•   Fear

    • Fear of buying computers
    • Fear of breaking computers
      • If it breaks, who will help?
    • Fear generated by computers when using
      • “You have performed an illegal operation”
    • Fear of trying something new
      • Hard to learn new things
      • Blame themselves when something doesn’t work
• Hard to understand computer terms and concepts
Why? Lack of Trust

• Lack of trust is at many levels
 • Stories on the news
    • identity theft
    • online banking and shopping
• Trust people, not machines
 • Like the personal touch
Why? Lack of Interest
• Most often cited reason for non-use
     • Many, though, just want to be “current”
• What can it do that is useful?
• Life has been fine without computers
• Often want more ‘personal’ contact
       • Loneliness
• May be that not everyone needs them
• Mismatch with needs in interests as
  demonstrated by what is used...
Why? Retired


• Not interested in learning new things just
  for the sake of keeping up
Why? Cohort Effect


• Abilities and interests influenced by our age
  cohorts
Why? Lack of Ability

• Today’s older adults are better
    educated, more diverse, healthier, and
    more active than previous generations
•   However...
      • Age-related disability
      • Most older adults have some declines
       that affect ability to use computers
Age Related Changes - Cognition
   • Perceptual, motor, cognitive
     • Dynamic Diversity
   • Fluid intelligence
     • Affects ability to learn new things
       • STM, speed of processing
         • Allows people to think quickly and
            reason abstractly
   •   Complexity of Web, Web 2.0
Age Related Changes -
 Supporting Older Users


• Classes
• W3C Guidelines - WAI-AGE
• Browser modifications
Specialized Browsers
•   Simplified interfaces

     •   Number of commercial and experimental
         offerings

•   Ideal for getting novices started

     •   Relatively short lives

          •   Lack of full Web functionality

          •   Difficult to get help

          •   Not wanting to be “different”
User Modification of Pages
  • No single page rendering will be ideal for
    everyone
      • Browser features
      • User Agent Accessibility Guidelines (W3C)
      • Transcoding
      • Browser augmentation
Unique Browsing
•   Older Web users are not just deficient younger users
    - they browse differently

        •   Looked at strategies for problem solving (not
            comparing times, numbers)

        •   Age did not predict success

•   Hypothesized reason: Solution required specialized
    knowledge, experience, and vocabulary

    •   While fluid intelligence abilities decline with age,
        crystallized intelligence abilities do not
                                               Fairweather, 2008
Similarly ...
•   Compared older and younger adults

        •   Well-defined vs ill-defined search tasks

•   On ill-defined, older adults performed better than
    younger adults

•   Search behavior depended on task

    •   Spent more time processing, comprehending, and
        deciding on ill-defined tasks

•   Hypothesis again related to cognitive abilities
                                            Chin, Fu, & Kannampallil, 2009
Original Question

• When today’s young adults become ‘older
  adults’ will they exhibit difficulties with
  technology that appear to characterize the
  current older generation?
Reasons to Think So

• Age-related disability will not disappear
• As with the current generation, this will
  continue to present problems of learning
  new technologies
    • Technology will not remain the same
Disability   Ability and Changes




                     Age
Reasons to Think Not

• Future generations will have technology
  skills not in the repertoire of current older
  adults
• Trends towards remaining longer in the
  workforce; new skills deteriorate with
  retirement
Age and Experience
Experience




                     Age
Ability and Experience
         Where is this intersection?



  Crystallized intelligence?
   Disability                  Experience
                     As technologies develop, there may
                    be a point (or points) where the next
                        generation can no longer use


                    Age
Questions?
  vlh@acm.org

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Web accessibility - the next generation

  • 1. Web Accessibility: The Next Generation Vicki Hanson
  • 3. Pose the Question • When today’s young adults become ‘older adults’ will they exhibit difficulties with technology characteristic of the current older generation?
  • 4. Despite Aging Issues... • “Aren’t you talking about a problem that will go away?” • problems of current older generation will not plague current Gen X and Y when they become “old”
  • 5. Purpose of this Talk • Begin a discussion of technology expertise as related to aging • Question: • Are technology difficulties an inescapable fact of aging?
  • 6. The Older User • All have stories of older relatives and technology problem • Confound of expertise and age • Tech-savvy generation believes this will not characterize their generation • Does not take into account • Current trends in technology adoption • Improvements in design (anticipated)
  • 7. Age • At what age does a person become “older” • No general agreement • 60? 65? 50? 40? • Studies report age, but reviews blur this - “older” or “elderly” as a group
  • 8. Current Divide, but Changing? 45% % Online Based on Jones & Fox, 2009
  • 9. Why? • Lack of access • Lack of experience • Lack of ability • Lack of interest • Cohort effect • Retirement
  • 10. Why? Lack of Access • Can be expensive • Particularly if you aren’t sure what you will use it for • “Hand-me-ups” • Libraries • Centers for older adults • Levels of access (Selwyn et al, 2003)
  • 11. Why? Lack of Experience • Fear • Fear of buying computers • Fear of breaking computers • If it breaks, who will help? • Fear generated by computers when using • “You have performed an illegal operation” • Fear of trying something new • Hard to learn new things • Blame themselves when something doesn’t work • Hard to understand computer terms and concepts
  • 12. Why? Lack of Trust • Lack of trust is at many levels • Stories on the news • identity theft • online banking and shopping • Trust people, not machines • Like the personal touch
  • 13. Why? Lack of Interest • Most often cited reason for non-use • Many, though, just want to be “current” • What can it do that is useful? • Life has been fine without computers • Often want more ‘personal’ contact • Loneliness • May be that not everyone needs them • Mismatch with needs in interests as demonstrated by what is used...
  • 14. Why? Retired • Not interested in learning new things just for the sake of keeping up
  • 15. Why? Cohort Effect • Abilities and interests influenced by our age cohorts
  • 16. Why? Lack of Ability • Today’s older adults are better educated, more diverse, healthier, and more active than previous generations • However... • Age-related disability • Most older adults have some declines that affect ability to use computers
  • 17. Age Related Changes - Cognition • Perceptual, motor, cognitive • Dynamic Diversity • Fluid intelligence • Affects ability to learn new things • STM, speed of processing • Allows people to think quickly and reason abstractly • Complexity of Web, Web 2.0
  • 18. Age Related Changes - Supporting Older Users • Classes • W3C Guidelines - WAI-AGE • Browser modifications
  • 19. Specialized Browsers • Simplified interfaces • Number of commercial and experimental offerings • Ideal for getting novices started • Relatively short lives • Lack of full Web functionality • Difficult to get help • Not wanting to be “different”
  • 20. User Modification of Pages • No single page rendering will be ideal for everyone • Browser features • User Agent Accessibility Guidelines (W3C) • Transcoding • Browser augmentation
  • 21. Unique Browsing • Older Web users are not just deficient younger users - they browse differently • Looked at strategies for problem solving (not comparing times, numbers) • Age did not predict success • Hypothesized reason: Solution required specialized knowledge, experience, and vocabulary • While fluid intelligence abilities decline with age, crystallized intelligence abilities do not Fairweather, 2008
  • 22. Similarly ... • Compared older and younger adults • Well-defined vs ill-defined search tasks • On ill-defined, older adults performed better than younger adults • Search behavior depended on task • Spent more time processing, comprehending, and deciding on ill-defined tasks • Hypothesis again related to cognitive abilities Chin, Fu, & Kannampallil, 2009
  • 23. Original Question • When today’s young adults become ‘older adults’ will they exhibit difficulties with technology that appear to characterize the current older generation?
  • 24. Reasons to Think So • Age-related disability will not disappear • As with the current generation, this will continue to present problems of learning new technologies • Technology will not remain the same
  • 25. Disability Ability and Changes Age
  • 26. Reasons to Think Not • Future generations will have technology skills not in the repertoire of current older adults • Trends towards remaining longer in the workforce; new skills deteriorate with retirement
  • 28. Ability and Experience Where is this intersection? Crystallized intelligence? Disability Experience As technologies develop, there may be a point (or points) where the next generation can no longer use Age