A Costly Interruption: The Sermon On the Mount, pt. 2 - Blessed
Expanding developmentportfolio
1. MAXIMIZING WHAT YOU HAVE
Joy Sylvester-Johnson
CEO, Rescue Mission of Roanoke, Inc.
2. WHO ARE WE?
• Christian Crisis Intervention Ministry
• The largest homeless shelter in the state
(441 beds)
• Hospitality dining room ministry (331,486
meals in 2012)
3. WHO ARE WE?
• Clothing ministry (28,665 items distributed
to 3,823 households in 2012)
• Legal clinic ministry
• Healthcare ministry
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Medical
Psychiatric
Vision
Dental
4. WHO ARE WE?
• Adult learning center
• Therapeutic art studio
• Camp and retreat center
• 5-phased residential
recovery program
• Targeted program for the
chronically homeless
5. WHO ARE WE?
• 2013 Operating Budget $4,506,603
• 6,297 households, businesses, churches, and civic
groups
• 16,402 donations
• 2.98% donations made on-line
Individuals
Foundations
Businesses
Bequests
Churches
Associations
Trusts
Other
6. WHO ARE WE?
• 110 Employees
• 4,000 volunteers
• 112,470 volunteer hours
equal to 56 FTEs
13. COLLABORATION
• Mental Health America
• Living Well Series
• Roanoke City Police and Sheriff’s Department
• Engaged Presence Walks
• Interdiction Program
• Badges and Breakfast
• Notre Dame University
• Interns
• Orvis
• 20 tons of merchandising going to the landfill each year
• Their donations to us have diverted 80 tons of product
• Annual retail of their donations $2.1 Million
14. COLLABORATION
• Numbers may tell a story to a forensic accountant, but
most of us need more than numbers.
• Tell your story!
15. THE MONTHLY
NEWSLETTER
• Annual cost $38,800
• Distributed to 18,000
households
• Always include a return
vehicle
• 36.6% distributed
electronically
• 489 electronic donations in
2012 totaling $126,041.03
16. TAKE
PICTURES!
Action shots
Close ups
Get good light
Organize the photos
Get signed releases
Get everyone to take
pictures
• Keep a narrative for the
pictures
• Call in a pro when you need
that one good shot
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17. WRITING FOR
THE
NEWSLETTER
• Use a familiar format
• Use engaging writing styles
• If you cannot write, find
someone who can
• Proofread twice!
• All staff could/should be
contributing
18. USE A RETURN VEHICLE
• Make it as easy as
possible for the donor to
respond
20. TWO POWERFUL WORDS
• Hand signed, hand
stamped.
• No one ever complains
that an organization
thanked them too much.
• Major donors receive an
“insider” visit or an
invitation to lunch
21. HELPING MEDIA
HELP YOU
• Press Releases
• User friendly
• Suggest a lead line or
caption
• Include a color picture
• Include quotes
23. Matt:
Need to mention
volunteers from Greene
Memorial UMC will be
there to assist with all the
little princesses, cowboys,
witches and goblins to
have a safe trick or treat
experience
-Joy
26. HELPING MEDIA HELP YOU
• Never say “no comment”
• Direct and lead the story in the way you want it to go
• Train staff
• Look into the camera
• How to smile when talking
• How to smile and be stilled when backed into a corner
• If you have bad news … tell the truth. Then counteract
it with good news.
• It takes 100 good stories to balance one negative story.
32. SPECIAL EVENTS
• Follow the 80/20
• Good events involve volunteers, educates,
and uplifts those who involved as well as
those who were not there but heard or
read about it through the media.
33. THE MANY LIVES OF AN
EVENT OR IMAGE
Silent Witness
Campaigns
34. THE MANY LIVES OF AN
EVENT OR IMAGE
Christmas Card
• 172,000 to be mailed
• 27 cents per card
• Raised $118,000
• 486 new donors
35. THE MANY LIVES OF AN
EVENT OR IMAGE
40th anniversary
45th anniversary
36. THE MANY LIVES OF AN
EVENT OR IMAGE
50th Anniversary
Soup, Soap and Salvation
37. THE MANY LIVES OF AN
EVENT OR IMAGE
55th Anniversary
Kazoo Band
53. Events are wonderful …
and awful.
• Have to meet the 80/80 rule
• Choose the best of the best
• Never let an event become your focus
54. Every clinic should have a
weekly tour event.
• Certain points made on every tour
• Include special or specific things
that are customized for your group
• Keep it moving, interesting,
pleasant, fun
55. Who is out there talking for your
organization?
• Never turn down an opportunity to speak
• Send your best speakers out
• Your best volunteer and your biggest donor
may be sitting in the next meeting …
56. EARNED INCOME
PRACTICES
• Thrift Store recycling
• 278,715 pounds
of textiles
• 11 vehicles
• 24,902 pounds of
metal
• 52,505 pounds of
cardboard
58. EARNED INCOME
PRACTICES
1. Do not let your earned income activity become your
main mission. Do not let the “tail wag the dog.”
2. Make sure your earned income activity is consistent
with your main ministry.
3. Let the ethics of your mission inform and dictate the
ethics of your earned income practices.
60. KEEPING THE BOAT
AFLOAT
• Get a crew to row your boat!
• Grants: 32 applications, 18 awards, $147,575
• Volunteer Coordinator/Grant Manager wrote the
foundations
• CEO dressed it with the stories
• Graphic Artist supplied the pictures
• Drumstick Dash (our Signature Event)
• HR Officer serves as Dash Director
• Assisted by Development Assistant
• EVE Network participation
• Pastors Lunch and Learns
• Collaboration with two local churches who pay to bgring in
the Speakers
61. KEEPING THE BOAT
AFLOAT
• Volunteer Appreciation
• Back to School Blast
• Church Secretary
Appreciation
• Souper Bowl
• Happy Coats-gibing
• Work Days
• Pajama Parade
• Social Media
• Very Beary Christmas
Program
• Shelter Gift Boxes
• Trunk or Treat
• Greek Festival
• Permanent Art Collection
64. Most of us cannot work any
harder than we already are.
So we have to work smarter.
And we have to work together
for the benefit of the people
we serve.
