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MAXIMIZING WHAT YOU HAVE
Joy Sylvester-Johnson
CEO, Rescue Mission of Roanoke, Inc.
WHO ARE WE?
• Christian Crisis Intervention Ministry
• The largest homeless shelter in the state
(441 beds)
• Hospitality ...
WHO ARE WE?
• Clothing ministry (28,665 items distributed
to 3,823 households in 2012)
• Legal clinic ministry
• Healthcar...
WHO ARE WE?
• Adult learning center
• Therapeutic art studio
• Camp and retreat center

• 5-phased residential
recovery pr...
WHO ARE WE?
• 2013 Operating Budget $4,506,603
• 6,297 households, businesses, churches, and civic
groups
• 16,402 donatio...
WHO ARE WE?
• 110 Employees
• 4,000 volunteers

• 112,470 volunteer hours
equal to 56 FTEs
WELLS FARGO VOLUNTEER DAY
Helping hurting
people in
Jesus’ name
•
•
•
•

Physically
Emotionally
Socially
Spiritually
How do we communicate
who we are to our
community: those we serve
and those we wish to attract
to help us serve.
Make sure your
organization
has transparent
and accessible
numbers.
Nametags help us
collect
demographics
NUMBERS ARE IMPORTANT!
• Monthly financial statements
• Annual audit

• 990 available on the internet
COLLABORATION

Collaboration is more
than a word.
No agency can do
everything!
COLLABORATION
• Mental Health America
• Living Well Series

• Roanoke City Police and Sheriff’s Department
• Engaged Prese...
COLLABORATION
• Numbers may tell a story to a forensic accountant, but
most of us need more than numbers.
• Tell your stor...
THE MONTHLY
NEWSLETTER
• Annual cost $38,800
• Distributed to 18,000
households
• Always include a return
vehicle
• 36.6% ...
TAKE
PICTURES!

Action shots
Close ups
Get good light
Organize the photos
Get signed releases
Get everyone to take
picture...
WRITING FOR
THE
NEWSLETTER

• Use a familiar format
• Use engaging writing styles
• If you cannot write, find
someone who ...
USE A RETURN VEHICLE
• Make it as easy as
possible for the donor to
respond
ELECTRONIC NEWSLETTER
• 36.6% receive our
newsletter electronically
• 2.98% donated
electronically
• 489 donations
• $126,...
TWO POWERFUL WORDS
• Hand signed, hand
stamped.
• No one ever complains
that an organization
thanked them too much.
• Majo...
HELPING MEDIA
HELP YOU
• Press Releases
• User friendly
• Suggest a lead line or
caption
• Include a color picture
• Inclu...
Matt:
Check out spacing issues
-Joy
Matt:
Need to mention
volunteers from Greene
Memorial UMC will be
there to assist with all the
little princesses, cowboys,...
Matt:
OK to send!

-Joy
HELPING MEDIA HELP YOU
• Never say “no comment”
• Direct and lead the story in the way you want it to go

• Train staff
• ...
SPECIAL EVENTS
SPECIAL EVENTS

The best event is one that
someone does in your
behalf.
SPECIAL EVENTS
Curt’s mile of pennies
• $16,014.25
• Working on mile 19
SPECIAL
EVENTS
SPECIAL EVENTS
• Follow the 80/20

• Good events involve volunteers, educates,
and uplifts those who involved as well as
t...
THE MANY LIVES OF AN
EVENT OR IMAGE

Silent Witness
Campaigns
THE MANY LIVES OF AN
EVENT OR IMAGE
Christmas Card
• 172,000 to be mailed
• 27 cents per card
• Raised $118,000
• 486 new ...
THE MANY LIVES OF AN
EVENT OR IMAGE
40th anniversary

45th anniversary
THE MANY LIVES OF AN
EVENT OR IMAGE
50th Anniversary
Soup, Soap and Salvation
THE MANY LIVES OF AN
EVENT OR IMAGE
55th Anniversary
Kazoo Band
IT’S ALL IN THE TIMING
Drumstick Dash PSA
Dash t-shirts through the years …
IT’S ALL IN THE TIMING
PJ Parade
FACEBOOK
STATS
Happy
Coats-giving
Events are wonderful …
and awful.
• Have to meet the 80/80 rule
• Choose the best of the best
• Never let an event become ...
Every clinic should have a
weekly tour event.
• Certain points made on every tour
• Include special or specific things
tha...
Who is out there talking for your
organization?
• Never turn down an opportunity to speak
• Send your best speakers out
• ...
EARNED INCOME
PRACTICES
• Thrift Store recycling
• 278,715 pounds
of textiles
• 11 vehicles
• 24,902 pounds of
metal
• 52,...
EARNED INCOME
PRACTICES
• 2nd helpings
• Shop
• Gallery
• Cafe
EARNED INCOME
PRACTICES
1. Do not let your earned income activity become your
main mission. Do not let the “tail wag the d...
The Development Team

KEEPING THE BOAT
AFLOAT
KEEPING THE BOAT
AFLOAT
• Get a crew to row your boat!

• Grants: 32 applications, 18 awards, $147,575
• Volunteer Coordin...
KEEPING THE BOAT
AFLOAT
• Volunteer Appreciation

• Back to School Blast

• Church Secretary
Appreciation

• Souper Bowl

...
NOT EVERYTHING WORKS
Most of us cannot work any
harder than we already are.
So we have to work smarter.
And we have to work together
for the be...
Expanding developmentportfolio
Expanding developmentportfolio
Expanding developmentportfolio
Expanding developmentportfolio
Expanding developmentportfolio
Expanding developmentportfolio
Expanding developmentportfolio
Expanding developmentportfolio
Expanding developmentportfolio
Expanding developmentportfolio
Expanding developmentportfolio
Expanding developmentportfolio
Expanding developmentportfolio
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Transcript of "Expanding developmentportfolio"

  1. 1. MAXIMIZING WHAT YOU HAVE Joy Sylvester-Johnson CEO, Rescue Mission of Roanoke, Inc.
  2. 2. WHO ARE WE? • Christian Crisis Intervention Ministry • The largest homeless shelter in the state (441 beds) • Hospitality dining room ministry (331,486 meals in 2012)
  3. 3. WHO ARE WE? • Clothing ministry (28,665 items distributed to 3,823 households in 2012) • Legal clinic ministry • Healthcare ministry • • • • Medical Psychiatric Vision Dental
  4. 4. WHO ARE WE? • Adult learning center • Therapeutic art studio • Camp and retreat center • 5-phased residential recovery program • Targeted program for the chronically homeless
  5. 5. WHO ARE WE? • 2013 Operating Budget $4,506,603 • 6,297 households, businesses, churches, and civic groups • 16,402 donations • 2.98% donations made on-line Individuals Foundations Businesses Bequests Churches Associations Trusts Other
  6. 6. WHO ARE WE? • 110 Employees • 4,000 volunteers • 112,470 volunteer hours equal to 56 FTEs
  7. 7. WELLS FARGO VOLUNTEER DAY
  8. 8. Helping hurting people in Jesus’ name • • • • Physically Emotionally Socially Spiritually
  9. 9. How do we communicate who we are to our community: those we serve and those we wish to attract to help us serve.
  10. 10. Make sure your organization has transparent and accessible numbers. Nametags help us collect demographics
  11. 11. NUMBERS ARE IMPORTANT! • Monthly financial statements • Annual audit • 990 available on the internet
  12. 12. COLLABORATION Collaboration is more than a word. No agency can do everything!
  13. 13. COLLABORATION • Mental Health America • Living Well Series • Roanoke City Police and Sheriff’s Department • Engaged Presence Walks • Interdiction Program • Badges and Breakfast • Notre Dame University • Interns • Orvis • 20 tons of merchandising going to the landfill each year • Their donations to us have diverted 80 tons of product • Annual retail of their donations $2.1 Million
  14. 14. COLLABORATION • Numbers may tell a story to a forensic accountant, but most of us need more than numbers. • Tell your story!
  15. 15. THE MONTHLY NEWSLETTER • Annual cost $38,800 • Distributed to 18,000 households • Always include a return vehicle • 36.6% distributed electronically • 489 electronic donations in 2012 totaling $126,041.03
  16. 16. TAKE PICTURES! Action shots Close ups Get good light Organize the photos Get signed releases Get everyone to take pictures • Keep a narrative for the pictures • Call in a pro when you need that one good shot • • • • • •
  17. 17. WRITING FOR THE NEWSLETTER • Use a familiar format • Use engaging writing styles • If you cannot write, find someone who can • Proofread twice! • All staff could/should be contributing
  18. 18. USE A RETURN VEHICLE • Make it as easy as possible for the donor to respond
  19. 19. ELECTRONIC NEWSLETTER • 36.6% receive our newsletter electronically • 2.98% donated electronically • 489 donations • $126,041.03
  20. 20. TWO POWERFUL WORDS • Hand signed, hand stamped. • No one ever complains that an organization thanked them too much. • Major donors receive an “insider” visit or an invitation to lunch
  21. 21. HELPING MEDIA HELP YOU • Press Releases • User friendly • Suggest a lead line or caption • Include a color picture • Include quotes
  22. 22. Matt: Check out spacing issues -Joy
  23. 23. Matt: Need to mention volunteers from Greene Memorial UMC will be there to assist with all the little princesses, cowboys, witches and goblins to have a safe trick or treat experience -Joy
  24. 24. Matt: OK to send! -Joy
  25. 25. HELPING MEDIA HELP YOU • Never say “no comment” • Direct and lead the story in the way you want it to go • Train staff • Look into the camera • How to smile when talking • How to smile and be stilled when backed into a corner • If you have bad news … tell the truth. Then counteract it with good news. • It takes 100 good stories to balance one negative story.
  26. 26. SPECIAL EVENTS
  27. 27. SPECIAL EVENTS The best event is one that someone does in your behalf.
  28. 28. SPECIAL EVENTS Curt’s mile of pennies • $16,014.25 • Working on mile 19
  29. 29. SPECIAL EVENTS
  30. 30. SPECIAL EVENTS • Follow the 80/20 • Good events involve volunteers, educates, and uplifts those who involved as well as those who were not there but heard or read about it through the media.
  31. 31. THE MANY LIVES OF AN EVENT OR IMAGE Silent Witness Campaigns
  32. 32. THE MANY LIVES OF AN EVENT OR IMAGE Christmas Card • 172,000 to be mailed • 27 cents per card • Raised $118,000 • 486 new donors
  33. 33. THE MANY LIVES OF AN EVENT OR IMAGE 40th anniversary 45th anniversary
  34. 34. THE MANY LIVES OF AN EVENT OR IMAGE 50th Anniversary Soup, Soap and Salvation
  35. 35. THE MANY LIVES OF AN EVENT OR IMAGE 55th Anniversary Kazoo Band
  36. 36. IT’S ALL IN THE TIMING Drumstick Dash PSA
  37. 37. Dash t-shirts through the years …
  38. 38. IT’S ALL IN THE TIMING PJ Parade
  39. 39. FACEBOOK STATS
  40. 40. Happy Coats-giving
  41. 41. Events are wonderful … and awful. • Have to meet the 80/80 rule • Choose the best of the best • Never let an event become your focus
  42. 42. Every clinic should have a weekly tour event. • Certain points made on every tour • Include special or specific things that are customized for your group • Keep it moving, interesting, pleasant, fun
  43. 43. Who is out there talking for your organization? • Never turn down an opportunity to speak • Send your best speakers out • Your best volunteer and your biggest donor may be sitting in the next meeting …
  44. 44. EARNED INCOME PRACTICES • Thrift Store recycling • 278,715 pounds of textiles • 11 vehicles • 24,902 pounds of metal • 52,505 pounds of cardboard
  45. 45. EARNED INCOME PRACTICES • 2nd helpings • Shop • Gallery • Cafe
  46. 46. EARNED INCOME PRACTICES 1. Do not let your earned income activity become your main mission. Do not let the “tail wag the dog.” 2. Make sure your earned income activity is consistent with your main ministry. 3. Let the ethics of your mission inform and dictate the ethics of your earned income practices.
  47. 47. The Development Team KEEPING THE BOAT AFLOAT
  48. 48. KEEPING THE BOAT AFLOAT • Get a crew to row your boat! • Grants: 32 applications, 18 awards, $147,575 • Volunteer Coordinator/Grant Manager wrote the foundations • CEO dressed it with the stories • Graphic Artist supplied the pictures • Drumstick Dash (our Signature Event) • HR Officer serves as Dash Director • Assisted by Development Assistant • EVE Network participation • Pastors Lunch and Learns • Collaboration with two local churches who pay to bgring in the Speakers
  49. 49. KEEPING THE BOAT AFLOAT • Volunteer Appreciation • Back to School Blast • Church Secretary Appreciation • Souper Bowl • Happy Coats-gibing • Work Days • Pajama Parade • Social Media • Very Beary Christmas Program • Shelter Gift Boxes • Trunk or Treat • Greek Festival • Permanent Art Collection
  50. 50. NOT EVERYTHING WORKS
  51. 51. Most of us cannot work any harder than we already are. So we have to work smarter. And we have to work together for the benefit of the people we serve.
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