Nonprofit Insights: The Secret Sauce for Nonprofit Crowdfunding

The Secret Sauce forNonprofit Crowdfunding March 6, 2013 #vmlearn

Who are we? Lesley Mansford CEO Razoo @lesleymansford @razoo Lesley@razoo.com www.razoo.com #vmlearn 2

Crowdfunding For Causes #vmlearn

Crowdfunding for Causes Democratizing philanthropy #vmlearn

What is Crowdfunding? “Crowdfunding describes the collective effort of individuals who network and pool their resources, usually via the internet, to support efforts initiated by other people or organizations.” #vmlearn

Crowdfunding:Here to stay and growing fast. #vmlearn

Why You Should Love ItIt’s Easy It Increases YourIt’s Efficient Donor BaseIt’s Social It’s Here to Stay #vmlearn

The Power of Social Your network trumps your wallet.You are here. Your LinkedIn in network. #vmlearn

A new generation of givers are online.“Donating makes me feelwonderful, it gives me agreat sense of self-worth.” 75% of millennials donated in 2011. – Donor, Millennial 63% Volunteered in 2011. Solicited donations from their 70% network for a cause. #vmlearn

Plan Ahead1) Set a realistic goal2) Tell a compelling story3) Set a deadline4) Start with your inner circle 5) Start! 6) Don’t be afraid to ask #vmlearn

Fundraiser = CampaignYour fundraisershould look like this. promote promote promotestart end Not like this. promote Deadline panic. Promote! endstart #vmlearn

Tell your story. #vmlearn

Be Creative #vmlearn

Images Are Powerful #vmlearn

…Videos Even More So Fundraisers with videos typically earn 4X more. #vmlearn

Have Some Fun Because supporting the arts is a no-brainer. #vmlearn

Have Some More FunThis ED put himself in a locked cage. #vmlearn

Now Start Promoting #vmlearn

Start With Your Inner Circle Build momentum, then branch out.• Staff• Board of Directors• Key Influencers • Volunteers • Friends • Donors • Your Social Network #vmlearn

Don’t Be Afraid to Ask Clearly Ask Clearly. “ ” Tie to Direct Impact “$10 provides 500 liters of clean drinking water to refugees in Somalia.” #vmlearn

Share & Ask Your Donors to Share One Facebook share is worth a lot. = $18 #vmlearn

Stay In TouchAnnounce when milestones have been met. Send “thank you” notes to donors. #vmlearn

Keep Donors Engaged Give shout-outs. #vmlearn

Show Donors Their Impact #vmlearn

How to turn passionate volunteers into passionate fundraisers #vmlearn

Volunteers Are Natural Advocates and Ambassadors• They understand your cause and are passionate about it.• They have personal relationships and built-in networks to influence on behalf of your cause.• They can donate both their money and their time #vmlearn

Just Ask!• Your volunteers may not be able to be a major donors but they could be a great fundraiser.• Online fundraising is less intimidating for volunteers than face to face fundraising. #vmlearn

Make it Easy Provide volunteers with the tools to succeed.• Training on your online fundraising platform – webinars, etc.• Links to your fundraising campaign.• Sample fundraising emails, tweets and posts.• Best practices and fundraising examples. #vmlearn

Make it Fun• Offer rewards for fundraising efforts.• Gamify the experience – “Raise $500 and receive X!”• Encourage volunteers to start teams. #vmlearn

Create teams #vmlearn

Treat Volunteers like VIPs• Celebrate their accomplishments with praise and recognition.• Reach out and thank them for setting up fundraisers.• Promote top fundraisers on your site.• Keep them up to date on the impact of their campaigns. #vmlearn

Questions? Lesley Mansford lesley@razoo.com@lesleymansford, @razoo www.razoo.com #vmlearn

Visit use to register formore free webinars! http://learn.volunteermatch.org #vmlearn

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Nonprofit Insights: The Secret Sauce for Nonprofit Crowdfunding

by VolunteerMatch on Mar 06, 2013

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