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Da persona a persona 3
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Da persona a persona 3

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Principi di fundraising 2.0

Principi di fundraising 2.0

Published in: Education

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  • Kiva - Un concept nouveau, différent avec un message fort dont la presse parle volontiers. Un décollage du à quelques articles dans la presse suivi d’un effet “boule de neige” - PBS (oct 2006) - over $250,000 is loaned in the week following NYT (mars 2007) - in three days over $250,000 is loaned - ABC World News Story (Juin 2007) - Results in over $100,000 in new loans from 1,000 new members Parallèlement KIVA développe un marketing communautaire « fort » ralliant ses utilisateurs autour d’une cause fédératrice. - Community
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    • 1. https://mydonate.bt.com
    • 2. http://www.justgiving.com/
    • 3. http://www.justgiving.com/charliesimpson-haiti http://articles.cnn.com/2010-01-25/world/uk.boy.charity.haiti_1_water-and-tents-fundraising-wyclef-jean?_s=PM:WORLD
    • 4. http://www.justgiving.com/justtextgiving
    • 5. http://youtu.be/X-999sihTs0
    • 6. http://vimeo.com/25456928
    • 7. Raised £900k since 2008
    • 8.  
    • 9. OGNUNO PUÒ CREARE LA SUA PIATTAFORMA DI PEER TO PEER FUNDRAISING
    • 10. ATTENZIONE… PER FAR FUNZIONARE UNA PIATTAFORMA NON BASTA LA TECNOLOGIA!
    • 11. S – storytelling U – unexpected C – choice C – credible E – emotional S – show S – social
    • 12. E IN ITALIA? Io Dono: http:// www.iodono.com Rete del Dono -  www.retedeldono.it Il Mio Dono -  www.ilmiodono.it ShinyNote -  www.shinynote.com Eppela -  www.eppela.com BuonaCausa -  www.buonacausa.org Vita Donazioni -  www.vita.it/donazioni Etwoo -  www.etwoo.com Produzioni dal basso – www.produzionidalbasso.com Boomstarter – www.boomstarter.com AstaTosta : http:// www.astatosta.org Kapipal : http:// www.kapipal.com Terzo Valore : https:// www.terzovalore.com/terzovalore Ammado : http:// www.ammado.com
    • 13. L’IMPATTO DEI MEDIA NELLA CRESCITA DI KIVA 1 year flat Kick off
    • 14. NON SOLO COMMUNITY | UN’OTTIMA CONOSCENZA DELLA VOSTRA CONSTITUENCY | UN’OTTIMA CONOSCENZA DEL MERCATO | OBIETTIVI CHIARI | UN BUON PIANO DI COMUNICAZIONE | I CONTENUTI SONO IMPORTANTI | LA SEMPLICITA’ E’ ESSENZIALE | ENDORSEMENT E TESTIMONIAL | COMPETENZE UMANE | RISORSE ECONOMICHE | UN MODELLO ORGANIZZATIVO DIVERSO
    • 15. LE RELAZIONI CONTANO PIU’ DELLA TECNOLOGIA | paolo ferrara | [email_address] | fundraisingnow.wordpress.com | facebook.con/fundraisingnow | twitter.com/fundraisingnow