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Take the Risk Out of Starting Over in Healthcare Marketing

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Take the Risk Out of Starting Over in Healthcare Marketing DMA:2011 Michael Meadows, Highmark Inc. Tom Reid, Hacker Group | HealthHG
Background & Situation
Background ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Background ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Medicare Advantage Market
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Strategies for Reducing Risk When Starting Over
[object Object],[object Object],[object Object],[object Object],Strategies for Reducing Risk
[object Object],[object Object],[object Object],Strategies for Reducing Risk
[object Object],[object Object],[object Object],[object Object],Strategies for Reducing Risk
[object Object],[object Object],[object Object],[object Object],Strategies for Reducing Risk
Starting Over!
Starting Over: Evaluation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Starting Over: Implementation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Starting Over: Implementation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Starting Over: Implementation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Results
Starting Over: Accomplishments ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Starting Over: Accomplishments ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Starting Over: Accomplishments ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Creative
Starting Over: Mail Examples
Starting Over: FSI
Starting Over: DRTV
Conclusions
Starting Over: Key Learnings ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Taking the Risk out of Starting Over ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Postscript: 2010 – 2011 Does the approach scale over time? ,[object Object],[object Object],[object Object]
Starting Over: Questions? ,[object Object],[object Object],[object Object]

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