Social Media is not the Devil

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Lightning Talk at #STC14 by Viqui Dill @viqui_dill
http://lanyrd.com/scxtdy

The Devil’s not social media
It’s not lookin’ for your soul to steal
If you don’t mind, if you’re so inclined, I’m gonna tell you about the deal
When you come across a young man tappin’ on a twitter and playin’ it hot
You may say he’s a zombie jerk but I tell you he’s not

I bet you didn’t know it, but that’s a conversation, too
And if you care to register, he might just chat with you
It might not save the world one day, but give the Devil his due
There was a thing called Arab Spring, and the Pope is out here too

If you say "I am @user, and it might be a sin
I’m gonna connect and unprotect 'cause I'm the best there's ever been"

@User, send your content out and send it loud and proud
Google sold your profile and the whole world sees the cloud
And if you win you get a reputation made of gold
But if you lose the devil gets your soul

So let’s say one day you get drunk and someone posts a pic
And your boss and clients see it, and you just feel like a d***
The problem’s not the picture, hon, the problem now is you
And that’s good news, because you can choose, and you know what to do

EdgeRank is an algorithm developed by Facebook to govern what is displayed—and how high—on the News Feed http://www.whatisedgerank.com/
Use the Time Decay parameter to your advantage by letting bad content die and replacing it with good fresh content

EdgeRank loves photos
Get your photo taken with your heroes within #TechComm
Say “cheese”

When the Devil finished, @user said, "Well, you're pretty good ol' son
But sit down in that chair right there and let me show you how it's done ”

Fire out the content, fun boys, fun
Take your time, you’re not under the gun
Schedule posts for a better time of day
Say what you mean and mean what you say

Look up when your fans are online
Use a scheduling tool to meet them at those good times
Now, what about the other side of the conversation?

The comments in you head should stay in there if they’re not sweet
And it would be so nice if you could learn how to retweet
Comment, Like, and follow back and reach out to new friends
I've told you once—you son of a gun—you’re the best there's ever been.“

Fire out the content, fun boys, fun
Take your time, you’re not under the gun
Schedule posts for a better time of day
Say what you mean and mean what you say

Be a good speaker
Be a good listener
Be a good friend

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  • So now it’s time to talk about Social Media and the Devil. And what better way to present this topic than to turn to Charlie Daniels and his classic song, “The Devil Went Down To Georgia.”
  • “The Devil’s Not Social Media” Intro: 0:16 The Devil’s not social media. It’s not lookin’ for your soul to steal. If you don’t mind, if you’re so inclined, I’m gonna tell you what’s the deal. When you come across a young man tappin’ on a twitter and playin’ it hot, You may say he’s a rude little chump but I tell you he’s not. 0:28
  • When you come across a young man tappin’ on a twitter and playin’ it hot, You may say he’s a rude little chump but I tell you he’s not. 0:28I bet you didn’t know it, but that’s a conversation, too. And if you care to register, he might just chat with you. It might not save the world one day, but give the Devil his due. There was a thing called Arab Spring, and the Pope is out here too.0:43 /0:45
  • It might not save the world one day, but give the Devil his due. There was a thing called Arab Spring, and the Pope is out here too.0:46 the boy said my names johnnyIf you say "I am @user, and it might be a sin,But I’m gonna connect and unprotect 'cause I'm the best there's ever been."0:52 User, send your content out and send it loud and proud.'Cause Google sold your profile and the whole world sees the cloud.
  • 0:52 User, send your content out and send it loud and proud.'Cause Google sold your profile and the whole world sees the cloud.And if you win you get a reputation made of gold,1:04 But if you lose the devil gets your soul. 1:07 fiddle break OK, so the Devil doesn’t actually get your soul.
  • 1:07 fiddle break OK, so the Devil doesn’t actually get your soul. But you will look foolish online if you don’t mind your manners and be a good cyber citizen. 1:15 devil opened up his case So let’s say one day you get drunk and someone posts a pic. And your boss and clients see it, and you just feel like a dick. The problem’s not the picture, dude. The problem now is you. 1:25And that’s good news, ‘cause you can choose, and you know what to do. 1:30 http://www.chicagotribune.com/business/technology/chi-social-media-mistakes-disasters-20121217,0,3676900.photogallery
  • 1:25And that’s good news, ‘cause you can choose, and you know what to do. 1:30 devil’s fiddle break EdgeRank is an algorithm developed by Facebook to govern what is displayed—and how high—on the News Feed.http://www.whatisedgerank.com/Use the Time Decay parameter to your advantage by letting bad content die and replacing it with good fresh content.
  • Use EdgeRank against the bad stuff by posting the good stuff. http://www.whatisedgerank.com/Use the Affinity parameter to your advantage by building up a community of good connections. Like, comment, and share content for the people you respect. Use the Weight parameter to your advantage by posting photos and videos of good content. Get your photo taken with your heros within #TechComm.
  • Use the Weight parameter to your advantage by posting photos and videos of good content. Get your photo taken with your heros within #TechComm. 2:07 when the devil finished When the Devil finished, @user said, "Well, you're pretty good ol' son,But sit down in that chair right there and let me show you how it's done.”2:14https://www.facebook.com/photo.php?fbid=1382603438759&set=a.1382159347657.2053313.1042149176&type=3
  • When the Devil finished, @user said, "Well, you're pretty good ol' son,But sit down in that chair right there and let me show you how it's done.”2:14Fire out the content. Fun, boys, fun. Take your time, you’re not under the gun. Schedule posts for a better time of day. http://textsfromhillaryclinton.tumblr.com/
  • Schedule posts for a better time of day. Say what you mean and mean what you say. 2:30 fiddle break So that’s a pretty good chat about using the internet to talk. What about the other half of the conversation?How do we use the internet to listen and connect and have a conversation?
  • How do we use the internet to listen and connect and have a conversation? How can I be a good friend online? 2:50 the devil bowed his head The comments in you head should stay in there if they’re not sweet And it would be so nice if you could learn how to retweethttp://www.cybersmart.gov.au/Kids/Get%20the%20facts/Social%20networking%20and%20online%20friends.aspx
  • 2:50 the devil bowed his head The comments in you head should stay in there if they’re not sweet And it would be so nice if you could learn how to retweetConnect, connect, and follow back and reach out to new friends 'Cause I've told you once--you son of a gun—you are the best there's ever been.“3:05 Fire out the content. Fun, boys, fun. Take your time, you’re not under the gun. http://chroniclesofharriet.com/tag/troll/
  • 3:05 Fire out the content. Fun, boys, fun. Take your time, you’re not under the gun. Schedule posts for a better time of day. Say what you mean and mean what you say.3:19 fiddle break to end Just be yourself on line Be a good speaker, be a good listener, be a good friend https://tweetdeck.twitter.com/
  • 3:19 fiddle break to end Just be yourself on line Be a good speaker, be a good listener, be a good friend Now I ain’t just whistlin’ Dixie, son, or playing orange blossom On the internet you can be yourself ‘cause what you are is awesome http://textsfromhillaryclinton.tumblr.com/
  • Now I ain’t just whistlin’ Dixie, son, or playing orange blossom On the internet you can be yourself ‘cause what you are is awesome http://www.imgion.com/img/awesome/
  • Her karaoke of “The Devil Went Down to Georgia” at #STC13 inspired this Lightning Talk!
  • Since we’re going to be talking about the Devil in this lightning talk, let’s start off by talking a little bit about God. We’ve got a few stories from the Bible about communications. The first story is about the Tower of Babel. The Bible tells us that at first, technical communication was effortless. We communicated so well, we were able to get amazing things done, like building a tower to the stars. But then a tragedy happened and our languages were scrambled.
  • The Day of Pentecost Everyone hears good news in his own language.
  • Viqui would love to connect with you. Email her at social_media@stcwdc.org, follow her on twitter @viqui_dillhttps://twitter.com/viqui_dill, connect with her on Linked In http://www.linkedin.com/pub/viqui-dill/15/79/7a5, or make her your friend on Facebook https://www.facebook.com/viqui.dill.
  • Social Media is not the Devil

    1. 1. Social Media is not the Devil Viqui Dill @viqui_dill #STC14 Lightning Talk http://lanyrd.com/scxtdy
    2. 2. The Devil’s not social media • Charlie Daniels Band – The Devil Went Down To Georgia @viqui_dill — Social Media is not the Devil — Lightning Talk — #STC14 — http://lanyrd.com/scxtdy 543210
    3. 3. • The Devil’s not social media • It’s not lookin’ for your soul to steal • If you don’t mind, if you’re so inclined, I’m gonna tell you about the deal • When you come across a young man tappin’ on a twitter and playin’ it hot • You may say he’s a zombie jerk but I tell you he’s not @viqui_dill — Social Media is not the Devil — Lightning Talk — #STC14 — http://lanyrd.com/scxtdy
    4. 4. That’s a conversation, too • I bet you didn’t know it, but that’s a conversation, too • And if you care to register, he might just chat with you • It might not save the world one day, but give the Devil his due • There was a thing called Arab Spring, and the Pope is out here too @viqui_dill — Social Media is not the Devil — Lightning Talk — #STC14 — http://lanyrd.com/scxtdy
    5. 5. The Pope is out here, too! • If you say "I am @user, and it might be a sin • I’m gonna connect and unprotect 'cause I'm the best there's ever been" @viqui_dill — Social Media is not the Devil — Lightning Talk — #STC14 — http://lanyrd.com/scxtdy
    6. 6. Google Sold Your Profile • @User, send your content out and send it loud and proud • Google sold your profile and the whole world sees the cloud • And if you win you get a reputation made of gold • But if you lose the devil gets your soul @viqui_dill — Social Media is not the Devil — Lightning Talk — #STC14 — http://lanyrd.com/scxtdy
    7. 7. The Devil doesn’t really get your soul @viqui_dill — Social Media is not the Devil — Lightning Talk — #STC14 — http://lanyrd.com/scxtdy • So let’s say one day you get drunk and someone posts a pic • And your boss and clients see it, and you just feel like a d*** • The problem’s not the picture, hon, the problem now is you • And that’s good news, because you can choose, and you know what to do • http://www.chicagotribune.com/business/technology/chi-social-media-mistakes-disasters- 20121217,0,3676900.photogallery
    8. 8. What is EdgeRank? • EdgeRank is an algorithm developed by Facebook to govern what is displayed—and how high—on the News Feed http://www.whatisedgerank.com/ • Use the Time Decay parameter to your advantage by letting bad content die and replacing it with good fresh content @viqui_dill — Social Media is not the Devil — Lightning Talk — #STC14 — http://lanyrd.com/scxtdy
    9. 9. EdgeRank is about good content • EdgeRank loves photos • Get your photo taken with your heroes within #TechComm • Say “cheese” @viqui_dill — Social Media is not the Devil — Lightning Talk — #STC14 — http://lanyrd.com/scxtdy
    10. 10. Show them how it’s done • When the Devil finished, @user said, "Well, you're pretty good ol' son • But sit down in that chair right there and let me show you how it's done ” @viqui_dill — Social Media is not the Devil — Lightning Talk — #STC14 — http://lanyrd.com/scxtdy
    11. 11. Have fun! • Fire out the content, fun boys, fun • Take your time, you’re not under the gun • Schedule posts for a better time of day • Say what you mean and mean what you say • http://textsfromhillaryclinton.tumblr.com/ @viqui_dill — Social Media is not the Devil — Lightning Talk — #STC14 — http://lanyrd.com/scxtdy
    12. 12. Schedule posts • Look up when your fans are online • Use a scheduling tool to meet them at those good times • Now, what about the other side of the conversation? @viqui_dill — Social Media is not the Devil — Lightning Talk — #STC14 — http://lanyrd.com/scxtdy
    13. 13. Be a good friend, not a Troll • The comments in you head should stay in there if they’re not sweet • And it would be so nice if you could learn how to retweet • Comment, Like, and follow back and reach out to new friends • http://chroniclesofharriet.com/tag/troll/ @viqui_dill — Social Media is not the Devil — Lightning Talk — #STC14 — http://lanyrd.com/scxtdy
    14. 14. You’re the BEST! • I've told you once—you son of a gun— you’re the best there's ever been.“ • http://www.cybersmart.gov.au/Kids/Get%20the%20facts/Social%20networking%20and%20online %20friends.aspx @viqui_dill — Social Media is not the Devil — Lightning Talk — #STC14 — http://lanyrd.com/scxtdy
    15. 15. Use a scheduling tool • Fire out the content, fun boys, fun • Take your time, you’re not under the gun • Schedule posts for a better time of day • Say what you mean and mean what you say • https://tweetdeck.twitter.com/ @viqui_dill — Social Media is not the Devil — Lightning Talk — #STC14 — http://lanyrd.com/scxtdy
    16. 16. And be yourself • Be a good speaker • Be a good listener • Be a good friend • http://textsfromhillaryclinton.tumblr.com/ @viqui_dill — Social Media is not the Devil — Lightning Talk — #STC14 — http://lanyrd.com/scxtdy
    17. 17. You’re AWESOME! • Now I ain’t just whistlin’ Dixie, son, or playing orange blossom • On the internet you can be yourself ‘cause what you are is awesome • http://www.imgion.com/img/awesome/ @viqui_dill — Social Media is not the Devil — Lightning Talk — #STC14 — http://lanyrd.com/scxtdy
    18. 18. Thank you to Jamye Sagan! • Her karaoke of “The Devil Went Down to Georgia” at #STC13 inspired this Lightning Talk! @viqui_dill — Social Media is not the Devil — Lightning Talk — #STC14 — http://lanyrd.com/scxtdy
    19. 19. Make friends with EdgeRank • EdgeRank is an algorithm developed by Facebook to govern what is displayed on the News Feed • EdgerRank is about human nature – Time Decay = We forget things easily – Weight = We love funny pictures – Affinity = We love what we love http://www.whatisedgerank.com/ @viqui_dill — Social Media is not the Devil — Lightning Talk — #STC14 — http://lanyrd.com/scxtdy
    20. 20. And then a miracle happens! • The Day of Pentecost – Everyone hears good news in his own language. @viqui_dill — Social Media is not the Devil — Lightning Talk — #STC14 — http://lanyrd.com/scxtdy
    21. 21. Connect with me • Read the bio http://www.stcwdc.org/bios/dill_bio.shtml • Email social_media@stcwdc.org • @viqui_dill https://twitter.com/viqui_dill • Linked In http://www.linkedin.com/pub/viqui-dill/15/79/7a5 • Facebook https://www.facebook.com/viqui.dill @viqui_dill — Social Media is not the Devil — Lightning Talk — #STC14 — http://lanyrd.com/scxtdy

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