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Social Media is not the Devil
Viqui Dill @viqui_dill
#STC14
Lightning Talk
http://lanyrd.com/scxtdy
The Devil’s not social media
• Charlie Daniels Band
– The Devil Went Down To Georgia
@viqui_dill — Social Media is not the...
• The Devil’s not social media
• It’s not lookin’ for your soul to steal
• If you don’t mind, if you’re so inclined, I’m g...
That’s a conversation, too
• I bet you didn’t know it, but that’s a conversation, too
• And if you care to register, he mi...
The Pope is out here, too!
• If you say "I am
@user, and it might
be a sin
• I’m gonna connect
and unprotect
'cause I'm th...
Google Sold Your Profile
• @User, send your
content out and send
it loud and proud
• Google sold your
profile and the whol...
The Devil doesn’t really get your soul
@viqui_dill — Social Media is not the Devil — Lightning Talk — #STC14 — http://lany...
What is EdgeRank?
• EdgeRank is an algorithm developed by Facebook to govern
what is displayed—and how high—on the News Fe...
EdgeRank is about good content
• EdgeRank
loves photos
• Get your
photo taken
with your
heroes within
#TechComm
• Say “che...
Show them how it’s done
• When the Devil finished, @user said, "Well, you're pretty
good ol' son
• But sit down in that
ch...
Have fun!
• Fire out the content,
fun boys, fun
• Take your time,
you’re not under the gun
• Schedule posts for a better t...
Schedule posts
• Look up when your fans are online
• Use a scheduling tool to meet them at those
good times
• Now, what ab...
Be a good friend, not a Troll
• The comments in you head should stay in there if
they’re not sweet
• And it would be so ni...
You’re the BEST!
• I've told you once—you son of a gun—
you’re the best there's ever been.“
• http://www.cybersmart.gov.au...
Use a scheduling tool
• Fire out the
content, fun
boys, fun
• Take your time,
you’re not
under the gun
• Schedule posts
fo...
And be yourself
• Be a good speaker
• Be a good listener
• Be a good friend
• http://textsfromhillaryclinton.tumblr.com/
@...
You’re AWESOME!
• Now I ain’t just whistlin’
Dixie, son, or playing
orange blossom
• On the internet you can
be yourself ‘...
Thank you to Jamye Sagan!
• Her karaoke of “The Devil Went
Down to Georgia” at #STC13
inspired this Lightning Talk!
@viqui...
Make friends with EdgeRank
• EdgeRank is an algorithm developed by Facebook to
govern what is displayed on the News Feed
•...
And then a miracle happens!
• The Day of Pentecost
– Everyone hears good news in
his own language.
@viqui_dill — Social Me...
Connect with me
• Read the bio
http://www.stcwdc.org/bios/dill_bio.shtml
• Email
social_media@stcwdc.org
• @viqui_dill htt...
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Social Media is not the Devil

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Lightning Talk at #STC14 by Viqui Dill @viqui_dill
http://lanyrd.com/scxtdy

The Devil’s not social media
It’s not lookin’ for your soul to steal
If you don’t mind, if you’re so inclined, I’m gonna tell you about the deal
When you come across a young man tappin’ on a twitter and playin’ it hot
You may say he’s a zombie jerk but I tell you he’s not

I bet you didn’t know it, but that’s a conversation, too
And if you care to register, he might just chat with you
It might not save the world one day, but give the Devil his due
There was a thing called Arab Spring, and the Pope is out here too

If you say "I am @user, and it might be a sin
I’m gonna connect and unprotect 'cause I'm the best there's ever been"

@User, send your content out and send it loud and proud
Google sold your profile and the whole world sees the cloud
And if you win you get a reputation made of gold
But if you lose the devil gets your soul

So let’s say one day you get drunk and someone posts a pic
And your boss and clients see it, and you just feel like a d***
The problem’s not the picture, hon, the problem now is you
And that’s good news, because you can choose, and you know what to do

EdgeRank is an algorithm developed by Facebook to govern what is displayed—and how high—on the News Feed http://www.whatisedgerank.com/
Use the Time Decay parameter to your advantage by letting bad content die and replacing it with good fresh content

EdgeRank loves photos
Get your photo taken with your heroes within #TechComm
Say “cheese”

When the Devil finished, @user said, "Well, you're pretty good ol' son
But sit down in that chair right there and let me show you how it's done ”

Fire out the content, fun boys, fun
Take your time, you’re not under the gun
Schedule posts for a better time of day
Say what you mean and mean what you say

Look up when your fans are online
Use a scheduling tool to meet them at those good times
Now, what about the other side of the conversation?

The comments in you head should stay in there if they’re not sweet
And it would be so nice if you could learn how to retweet
Comment, Like, and follow back and reach out to new friends
I've told you once—you son of a gun—you’re the best there's ever been.“

Fire out the content, fun boys, fun
Take your time, you’re not under the gun
Schedule posts for a better time of day
Say what you mean and mean what you say

Be a good speaker
Be a good listener
Be a good friend

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Social Media is not the Devil

  1. 1. Social Media is not the Devil Viqui Dill @viqui_dill #STC14 Lightning Talk http://lanyrd.com/scxtdy
  2. 2. The Devil’s not social media • Charlie Daniels Band – The Devil Went Down To Georgia @viqui_dill — Social Media is not the Devil — Lightning Talk — #STC14 — http://lanyrd.com/scxtdy 543210
  3. 3. • The Devil’s not social media • It’s not lookin’ for your soul to steal • If you don’t mind, if you’re so inclined, I’m gonna tell you about the deal • When you come across a young man tappin’ on a twitter and playin’ it hot • You may say he’s a zombie jerk but I tell you he’s not @viqui_dill — Social Media is not the Devil — Lightning Talk — #STC14 — http://lanyrd.com/scxtdy
  4. 4. That’s a conversation, too • I bet you didn’t know it, but that’s a conversation, too • And if you care to register, he might just chat with you • It might not save the world one day, but give the Devil his due • There was a thing called Arab Spring, and the Pope is out here too @viqui_dill — Social Media is not the Devil — Lightning Talk — #STC14 — http://lanyrd.com/scxtdy
  5. 5. The Pope is out here, too! • If you say "I am @user, and it might be a sin • I’m gonna connect and unprotect 'cause I'm the best there's ever been" @viqui_dill — Social Media is not the Devil — Lightning Talk — #STC14 — http://lanyrd.com/scxtdy
  6. 6. Google Sold Your Profile • @User, send your content out and send it loud and proud • Google sold your profile and the whole world sees the cloud • And if you win you get a reputation made of gold • But if you lose the devil gets your soul @viqui_dill — Social Media is not the Devil — Lightning Talk — #STC14 — http://lanyrd.com/scxtdy
  7. 7. The Devil doesn’t really get your soul @viqui_dill — Social Media is not the Devil — Lightning Talk — #STC14 — http://lanyrd.com/scxtdy • So let’s say one day you get drunk and someone posts a pic • And your boss and clients see it, and you just feel like a d*** • The problem’s not the picture, hon, the problem now is you • And that’s good news, because you can choose, and you know what to do • http://www.chicagotribune.com/business/technology/chi-social-media-mistakes-disasters- 20121217,0,3676900.photogallery
  8. 8. What is EdgeRank? • EdgeRank is an algorithm developed by Facebook to govern what is displayed—and how high—on the News Feed http://www.whatisedgerank.com/ • Use the Time Decay parameter to your advantage by letting bad content die and replacing it with good fresh content @viqui_dill — Social Media is not the Devil — Lightning Talk — #STC14 — http://lanyrd.com/scxtdy
  9. 9. EdgeRank is about good content • EdgeRank loves photos • Get your photo taken with your heroes within #TechComm • Say “cheese” @viqui_dill — Social Media is not the Devil — Lightning Talk — #STC14 — http://lanyrd.com/scxtdy
  10. 10. Show them how it’s done • When the Devil finished, @user said, "Well, you're pretty good ol' son • But sit down in that chair right there and let me show you how it's done ” @viqui_dill — Social Media is not the Devil — Lightning Talk — #STC14 — http://lanyrd.com/scxtdy
  11. 11. Have fun! • Fire out the content, fun boys, fun • Take your time, you’re not under the gun • Schedule posts for a better time of day • Say what you mean and mean what you say • http://textsfromhillaryclinton.tumblr.com/ @viqui_dill — Social Media is not the Devil — Lightning Talk — #STC14 — http://lanyrd.com/scxtdy
  12. 12. Schedule posts • Look up when your fans are online • Use a scheduling tool to meet them at those good times • Now, what about the other side of the conversation? @viqui_dill — Social Media is not the Devil — Lightning Talk — #STC14 — http://lanyrd.com/scxtdy
  13. 13. Be a good friend, not a Troll • The comments in you head should stay in there if they’re not sweet • And it would be so nice if you could learn how to retweet • Comment, Like, and follow back and reach out to new friends • http://chroniclesofharriet.com/tag/troll/ @viqui_dill — Social Media is not the Devil — Lightning Talk — #STC14 — http://lanyrd.com/scxtdy
  14. 14. You’re the BEST! • I've told you once—you son of a gun— you’re the best there's ever been.“ • http://www.cybersmart.gov.au/Kids/Get%20the%20facts/Social%20networking%20and%20online %20friends.aspx @viqui_dill — Social Media is not the Devil — Lightning Talk — #STC14 — http://lanyrd.com/scxtdy
  15. 15. Use a scheduling tool • Fire out the content, fun boys, fun • Take your time, you’re not under the gun • Schedule posts for a better time of day • Say what you mean and mean what you say • https://tweetdeck.twitter.com/ @viqui_dill — Social Media is not the Devil — Lightning Talk — #STC14 — http://lanyrd.com/scxtdy
  16. 16. And be yourself • Be a good speaker • Be a good listener • Be a good friend • http://textsfromhillaryclinton.tumblr.com/ @viqui_dill — Social Media is not the Devil — Lightning Talk — #STC14 — http://lanyrd.com/scxtdy
  17. 17. You’re AWESOME! • Now I ain’t just whistlin’ Dixie, son, or playing orange blossom • On the internet you can be yourself ‘cause what you are is awesome • http://www.imgion.com/img/awesome/ @viqui_dill — Social Media is not the Devil — Lightning Talk — #STC14 — http://lanyrd.com/scxtdy
  18. 18. Thank you to Jamye Sagan! • Her karaoke of “The Devil Went Down to Georgia” at #STC13 inspired this Lightning Talk! @viqui_dill — Social Media is not the Devil — Lightning Talk — #STC14 — http://lanyrd.com/scxtdy
  19. 19. Make friends with EdgeRank • EdgeRank is an algorithm developed by Facebook to govern what is displayed on the News Feed • EdgerRank is about human nature – Time Decay = We forget things easily – Weight = We love funny pictures – Affinity = We love what we love http://www.whatisedgerank.com/ @viqui_dill — Social Media is not the Devil — Lightning Talk — #STC14 — http://lanyrd.com/scxtdy
  20. 20. And then a miracle happens! • The Day of Pentecost – Everyone hears good news in his own language. @viqui_dill — Social Media is not the Devil — Lightning Talk — #STC14 — http://lanyrd.com/scxtdy
  21. 21. Connect with me • Read the bio http://www.stcwdc.org/bios/dill_bio.shtml • Email social_media@stcwdc.org • @viqui_dill https://twitter.com/viqui_dill • Linked In http://www.linkedin.com/pub/viqui-dill/15/79/7a5 • Facebook https://www.facebook.com/viqui.dill @viqui_dill — Social Media is not the Devil — Lightning Talk — #STC14 — http://lanyrd.com/scxtdy

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