Social Media Webinar - STC CAC websites wikis part 2

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This session is Part II of a two part webinar series.
4 & 14 November 2:00-3:00 PM EDT

Here are the links to the webinar recordings:

Expose Yourself Online, Part I
http://stc.adobeconnect.com/p7brqhcwo3s/

Expose Yourself Online, Part II
http://stc.adobeconnect.com/p3z90v0ib8h/

Viqui Dill of the Washington DC Baltimore chapter of STC will present Part II.
See Part 1 at http://www.slideshare.net/roger-renteria/social-media-webinar-part-1-stc-cac

How much or how little you plan to communicate
depends on how many volunteers you have, their
communication skills and preferences, and the
preferences of your members. Keep in mind that any
communication is better than none, that your community
members understand that we are staffed by volunteers,
and that we have successful communities all across the
spectrum.

This is a basic Social Media plan, based on a Community
with limited super powers. Since your community will
have a different set of super powers and different
kryptonite, your basic plan will be your own. Use these as
a sample and then share your story with us.

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  • This presentation is an update to the one Roger and I presented back in May at the Summit.
  • Update to social media since #STC13Instagram is hot and skews very young 150M users as of February 2013 Facebook and Instagram added #hashtagshttp://www.pewinternet.org/
  • How much or how little you plan to communicate depends on how many volunteers you have, their communication skills and preferences, and the preferences of your members.
  • Keep in mind that any communication is better than none, that your community members understand that we are staffed by volunteers, and that we have successful communities all across the spectrum.
  • This is an updated, added slide Lots of folks love this stuffIf you have a social media junky, put their powers to good use Don’t worry too much
  • This is an updated, added slide Pew has data up the wazooIf you want to know the percentage of disabled left-handed women of asian decent between the ages of 60 and 70 who use twitter on a Kindle device, this is the place to go
  • Keep in mind that any communication is better than none
  • This is an updated, added slide Insert poll here
  • Since it's going to take more than 140 characters to explain the who/what/why, I am going to suggest that we start with a good meaty blog post. You can map out all the info, provide links to existing material, give testimonials, and generally gush about the project in the blog post.
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  • Once the blog post is done, then we can compose a series of inviting tweets about it. I'd go ahead and do a lot of tweeting.  Tweets can be scheduled to appear in the feed on different days, at different times of day. Something like these:Did you know STC keeps a library of member work samples? Want to be a part of it? Find out more athttp://notebook.stc.org/xxx #STCorg #TechCommSTC needs member work samples! Want to be a part of it? Find out more athttp://notebook.stc.org/xxx #STCorg #TechCommWant to see some great #TechComm? @STC_org keeps a library of member work samples. Find out more athttp://notebook.stc.org/xxx #STCorg #TechCommSTC members, share your work with the next generation of #TechComm! Find out more athttp://notebook.stc.org/xxx #STCorg #TechComm
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  • Choose the best tweet to post in the STC linked in group. Ask community leaders to post also and we'll help spread the word community to community.
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  • Take the Linked In post and use it in your next emailed newsletter. Email was the #1 most preferred method of getting STC news, according to a recent survey. You can usually just reuse the Linked In post word for word.
  • Last of all, consider making a simple graphic for the Facebookpost. Facebook’sedgerank loves graphics. Facebook users love graphics.
  • The facebook post can be long but needs to have the following: A short introductory sentence or twoA link to the blog post within the first few lines of text A simple graphic that looks good in a 3 inch by 2 inch format Tag the graphic as much as possible Most of the text after the link Facebook posts can be scheduled. Weekdays and mornings are usually best. Experiment with your group.
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  • The facebook post can be long but needs to have the following: A short introductory sentence or twoA link to the blog post within the first few lines of text A simple graphic that looks good in a 3 inch by 2 inch format Tag the graphic as much as possible Most of the text after the link Facebook posts can be scheduled. Weekdays and mornings are usually best. Experiment with your group.
  • This is an updated, added slide Demo the insights interface
  • This is an updated, added slide Insert poll here
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  • Keep in mind that any communication is better than none
  • Viqui would love to connect with you. Email her at social_media@stcwdc.org, follow her on twitter @viqui_dillhttps://twitter.com/viqui_dill, connect with her on Linked In http://www.linkedin.com/pub/viqui-dill/15/79/7a5, or make her your friend on Facebook https://www.facebook.com/viqui.dill.
  • Social Media Webinar - STC CAC websites wikis part 2

    1. 1. WEBINAR SUGGESTIONS: We recommend that you use your telephone for the audio part of the webinar. PLEASE MUTE YOUR PHONE / MICROPHONE If your phone does not have a mute button, select the green phone handset icon at the top of the display.
    2. 2. Part Two: Social Media Viqui Dill, STC Senior Member
    3. 3. Eeny, meeny, miney, mo  Who needs all these social media outlets anyway?  Blogs  Facebook  Flickr  Linked In  Pinterest  Twitter  YouTube  Instagram
    4. 4. 7 Social Media Outlets!!!  How much or how little you plan to communicate depends on  # volunteers  communication skills of volunteers  preferences of volunteers  preferences of members  preferences of not-yet-members
    5. 5. 7 Social Media Outlets???  Keep in mind  any communication is better than none  we are staffed by volunteers  successful communities all across the spectrum
    6. 6. 7 Social Media Outlets!!!  Social Media is FUN!  Somebody in your community will be energized by one or more SM outlets  Give ‘em the car keys & let ‘em run!
    7. 7. Want to know all you ever wanted to know about who uses the internet?  Check out Pew Internet http://www.pewinternet.org/  Websites  Ages  Demographics  Devices  Days of the week  Times of day
    8. 8. 1>0
    9. 9. Step one: blog post  More than 140 characters  Graphics and photos  Who/what/when/where/why  All the info  Links to related material  Testimonials  Gush  Searchable  Findable
    10. 10. Here are some blog post examples  Summit announcement http://notebook.stc.org/ca lling-technicalcommunication-studentssubmit-a-summit-call-forproposals/  Headline  Who/what/when/where  Target  Links
    11. 11. Here are some blog post examples  SIG Event http://www.stcidlsig.org/wp/ne ws-and-events/upcomingwebinar-112013/  Headline  Who/what/when/where  Speaker info  Links
    12. 12. Here are some blog post examples  Society announcement http://www.stc.org/mgam  Headline  Who/what/when  How it works  Snappy graphic  Links
    13. 13. Did you catch Roger’s webinar about Websites & Email?  Roger’s slides are posted on slideshare http://www.slideshare.net/roger-renteria/socialmedia-webinar-part-1-stc-cac
    14. 14. Tweet the blog post         140 characters Link to blog post Provocative statement Tag @STC_org Hashtag #STCorg #TechComm Schedule lots and lots of tweets Tweetdeck Example: Want to see some great #TechComm? @STC_org keeps a library of member work samples. Find out more http://notebook.stc.org/xxx #STCorg #TechComm
    15. 15. Tweet example  Provocative statement  Link to blog post  Hashtags  Retweets!
    16. 16. Link In the tweet  Choose the best tweet  Convert back to English  Attach the link  Notifications to members emailed  Post in many groups
    17. 17. LinkedIn examples  http://www.linkedin.com/groups?gid=156478
    18. 18. LinkedIn examples  http://www.linkedin.com/groups?gid=1785683
    19. 19. LinkedIn examples  http://www.linkedin.com/groups?gid=2377298
    20. 20. Newletter/email  Email voted #1  Recycle the Linked In post  Headline  Body  Link to blog post
    21. 21. Did you catch Roger’s webinar about Websites & Email?  Roger’s slides are posted on slideshare http://www.slideshare.net/roger-renteria/socialmedia-webinar-part-1-stc-cac
    22. 22. Say cheese  Make a simple graphic  3 inch by 2 inch format  Faces and text  Any picture is better than no picture  Power point to png
    23. 23. Facebook  A short introductory     sentence or two A link to the blog post within the first few lines of text A simple graphic that looks good in a 3” x 2” format Tag the graphic as much as possible Most of the text after the link
    24. 24. Facebook examples  Announcements with tagged flyers https://www.facebook.com/S TCIDLSIG
    25. 25. Facebook examples  Announcement memes with tagged photos https://www.facebook.c om/stccac
    26. 26. Facebook examples  Memes as messages https://www.facebook.c om/STC.org
    27. 27. Facebook examples  Tagged photos of chapter events https://www.facebook.com/STCWDCMB
    28. 28. Facebook examples  Quotations https://www.facebook.com/STC.org
    29. 29. Facebook examples  Local interest https://www.facebook.com/STCNewEngland
    30. 30. Facebook examples  Jokes https://www.facebook.co m/STCChicago
    31. 31. Facebook examples  Jokes https://www.facebook.co m/STCChicago
    32. 32. Facebook examples  Simple autoposts from other social media outlets https://www.facebook.com/nycstc
    33. 33. Facebook examples  Simple autoposts from other social media outlets https://www.facebo ok.com/STCPMC
    34. 34. Facebook again  Facebook posts can be scheduled.  Weekdays are usually best.  Mornings are usually best.  Experiment with your group.
    35. 35. Facebook interactions  Facebook has analytics by day and time of day  Insights or View Insights  See All Posts at bottom of Insights page
    36. 36. Questions  Do you have any of these forms of Social Media?  Do you have a Social Media guru for your group?  What’s your super power?  What’s your kryptonite?
    37. 37. STC Online Communications Survey 2013  Take the survey! We want to hear from you! https://docs.google.com/forms/d/1wsYFLGt_CHmz7d msj9oc-t8er8TWtBil8LvG9oxOZgY/viewform
    38. 38. STC Online Communications Survey 2013  20 communities responded so far  Northeast Ohio  Philadelphia Metro  AccessAbility SIG  Policies & Procedures SIG  Alberta  Sacramento Metro  Carolina  Silicon Valley  Chicago  Southeastern Michigan  Eastern Iowa  Southern Nevada  Europe  Southwestern Ontario  Instructional Design &  Technical Editing SIG Learning SIG  Lone Star  New England  Twin Cities  Washington DC Baltimore
    39. 39. STC Online Communications Survey 2013  20 out of 20 communities have websites  http://www.stcpmc.org  http://www.stcsig.org/pp/  http://stc-access.org  http://www.stcsacramento.org/  http://www.stc-alberta.org  http://www.stc-  http://stc-carolina.org  http://stc-chicago.com  http://stc-easterniowa.org/  http://www.stc-europe.org  http://www.stcidlsig.org/wp/  http://www.stc-dfw.org/cms/  http://www.stcnewengland.org/  http://www.neostc.org       siliconvalley.org/ http://www.stc-sm.org http://www.stcnevada.com http://www.stc-soc.org/ http://stc-techedit.org http://stctc.org http://stcwdc.org
    40. 40. STC Online Communications Survey 2013  19 out of 20 communities have a LinkedIn group                    http://www.linkedin.com/groups?gid=1852045 http://www.linkedin.com/groups?gid=3904559 http://www.linkedin.com/groups?gid=21047 http://www.linkedin.com/groups?gid=121547 http://www.linkedin.com/groups/STC-Eastern-Iowa-Chapter-3083123 http://www.linkedin.com/groups/STC-Instructional-Design-Learning-SIG-2298157 http://www.linkedin.com/groups/North-Texas-Lone-Star-STC-71158 http://www.linkedin.com/groups/New-England-Chapter-STC-97548 http://www.linkedin.com/groups?home=&gid=1785683 http://www.linkedin.com/groups?home=&gid=104514 https://www.linkedin.com/groups/Society-Technical-Communication-Policies-Procedures-4462932 http://www.linkedin.com/groups/STC-Sacramento-Metro http://www.linkedin.com/groups/STC-Silicon-Valley-Chapter-STCSVC-137239 https://www.linkedin.com/groups?gid=2867401 http://www.linkedin.com/groups?gid=3874523 http://www.linkedin.com/groups?gid=3688458 http://www.linkedin.com/groups?home=&gid=1983374 http://www.linkedin.com/groups?gid=1825146 http://www.linkedin.com/groups?gid=156478
    41. 41. STC Online Communications Survey 2013  15 of 20 communities use an email service  13 use http://mailman.stc.org/mailman/listinfo  1 uses mailchimp  1 uses constant contact
    42. 42. STC Online Communications Survey 2013  14 out of 20 communities tweet  @stcnewengland  @stcpmc  @stcaccess  @STCSactoMetro  @STCAlberta  @stcsiliconvall  @stc_carolina  @stc_soc  @stcchicago  @stc_te_sig  @stceusig  @stcwdc  @STC_IDL_SIG  @STCLoneStar
    43. 43. STC Online Communications Survey 2013  5 out of 20 communities tweet a special hashtag  #STCAlberta  #STC_IDL_SIG  #stcorg  #STCSVC  #stcwdc
    44. 44. STC Online Communications Survey 2013  10 out of 20 communities have a facebook page  https://www.facebook.com/stcaccess  https://www.facebook.com/pages/Carolina-          Communique/108976275800735 http://www.facebook.com/stcchicago https://www.facebook.com/STCIDLSIG https://www.facebook.com/stclonestar https://www.facebook.com/STCNewEngland https://www.facebook.com/#!/neostc https://www.facebook.com/STCPMC https://www.facebook.com/pages/Sacramento-Society-for-TechnicalCommunication-STC/187691487923704 https://www.facebook.com/pages/Southeastern-MichiganSTC/371618938876 https://www.facebook.com/STCWDCMB
    45. 45. STC Online Communications Survey 2013  1 out of 20 communities have a facebook group  https://www.facebook.com/groups/2405569345/
    46. 46. STC Online Communications Survey 2013  3 of 20 communities have a flickr photostream  http://www.flickr.com/photos/27782310@N05/  http://www.flickr.com/photos/stcchicago/  http://www.flickr.com/photos/stcwdc/  2 of 20 communities have a YouTube channel  http://www.youtube.com/user/stcchicago  http://www.youtube.com/user/STCSOC
    47. 47. STC Online Communications Survey 2013  1 out of 20 communities have a pinboard on Pinterest  http://pinterest.com/stcwdcmb/  1 out of 20 communities have a Meetup group  http://www.meetup.com/Society-for-Technical- Communication-DC-Baltimore-Chapter/  0 of 20 communities have an Instagram account
    48. 48. STC Online Communications Survey 2013  Superpowers and kryptonite comments available soon
    49. 49. STC Online Communications Survey 2013  Take the survey!  There’s still time.  We will share the results.  https://docs.google.com/forms/d/1wsYFLGt_CHmz7d msj9oc-t8er8TWtBil8LvG9oxOZgY/viewform
    50. 50. 1>0
    51. 51. Questions?
    52. 52. Connect with me  Read the bio http://wdcb.stcwdc.org/about-us/chapterbios/dill-bio/  Email social_media@stcwdc.org  @viqui_dill https://twitter.com/viqui_dill  Linked In http://www.linkedin.com/pub/viquidill/15/79/7a5  Facebook https://www.facebook.com/viqui.dill

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