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Social Media Webinar - STC CAC websites wikis part 2

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This session is Part II of a two part webinar series.
4 & 14 November 2:00-3:00 PM EDT

Here are the links to the webinar recordings:

Expose Yourself Online, Part I
http://stc.adobeconnect.com/p7brqhcwo3s/

Expose Yourself Online, Part II
http://stc.adobeconnect.com/p3z90v0ib8h/

Viqui Dill of the Washington DC Baltimore chapter of STC will present Part II.
See Part 1 at http://www.slideshare.net/roger-renteria/social-media-webinar-part-1-stc-cac

How much or how little you plan to communicate
depends on how many volunteers you have, their
communication skills and preferences, and the
preferences of your members. Keep in mind that any
communication is better than none, that your community
members understand that we are staffed by volunteers,
and that we have successful communities all across the
spectrum.

This is a basic Social Media plan, based on a Community
with limited super powers. Since your community will
have a different set of super powers and different
kryptonite, your basic plan will be your own. Use these as
a sample and then share your story with us.

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Social Media Webinar - STC CAC websites wikis part 2

  1. 1. WEBINAR SUGGESTIONS: We recommend that you use your telephone for the audio part of the webinar. PLEASE MUTE YOUR PHONE / MICROPHONE If your phone does not have a mute button, select the green phone handset icon at the top of the display.
  2. 2. Part Two: Social Media Viqui Dill, STC Senior Member
  3. 3. Eeny, meeny, miney, mo  Who needs all these social media outlets anyway?  Blogs  Facebook  Flickr  Linked In  Pinterest  Twitter  YouTube  Instagram
  4. 4. 7 Social Media Outlets!!!  How much or how little you plan to communicate depends on  # volunteers  communication skills of volunteers  preferences of volunteers  preferences of members  preferences of not-yet-members
  5. 5. 7 Social Media Outlets???  Keep in mind  any communication is better than none  we are staffed by volunteers  successful communities all across the spectrum
  6. 6. 7 Social Media Outlets!!!  Social Media is FUN!  Somebody in your community will be energized by one or more SM outlets  Give ‘em the car keys & let ‘em run!
  7. 7. Want to know all you ever wanted to know about who uses the internet?  Check out Pew Internet http://www.pewinternet.org/  Websites  Ages  Demographics  Devices  Days of the week  Times of day
  8. 8. 1>0
  9. 9. Step one: blog post  More than 140 characters  Graphics and photos  Who/what/when/where/why  All the info  Links to related material  Testimonials  Gush  Searchable  Findable
  10. 10. Here are some blog post examples  Summit announcement http://notebook.stc.org/ca lling-technicalcommunication-studentssubmit-a-summit-call-forproposals/  Headline  Who/what/when/where  Target  Links
  11. 11. Here are some blog post examples  SIG Event http://www.stcidlsig.org/wp/ne ws-and-events/upcomingwebinar-112013/  Headline  Who/what/when/where  Speaker info  Links
  12. 12. Here are some blog post examples  Society announcement http://www.stc.org/mgam  Headline  Who/what/when  How it works  Snappy graphic  Links
  13. 13. Did you catch Roger’s webinar about Websites & Email?  Roger’s slides are posted on slideshare http://www.slideshare.net/roger-renteria/socialmedia-webinar-part-1-stc-cac
  14. 14. Tweet the blog post         140 characters Link to blog post Provocative statement Tag @STC_org Hashtag #STCorg #TechComm Schedule lots and lots of tweets Tweetdeck Example: Want to see some great #TechComm? @STC_org keeps a library of member work samples. Find out more http://notebook.stc.org/xxx #STCorg #TechComm
  15. 15. Tweet example  Provocative statement  Link to blog post  Hashtags  Retweets!
  16. 16. Link In the tweet  Choose the best tweet  Convert back to English  Attach the link  Notifications to members emailed  Post in many groups
  17. 17. LinkedIn examples  http://www.linkedin.com/groups?gid=156478
  18. 18. LinkedIn examples  http://www.linkedin.com/groups?gid=1785683
  19. 19. LinkedIn examples  http://www.linkedin.com/groups?gid=2377298
  20. 20. Newletter/email  Email voted #1  Recycle the Linked In post  Headline  Body  Link to blog post
  21. 21. Did you catch Roger’s webinar about Websites & Email?  Roger’s slides are posted on slideshare http://www.slideshare.net/roger-renteria/socialmedia-webinar-part-1-stc-cac
  22. 22. Say cheese  Make a simple graphic  3 inch by 2 inch format  Faces and text  Any picture is better than no picture  Power point to png
  23. 23. Facebook  A short introductory     sentence or two A link to the blog post within the first few lines of text A simple graphic that looks good in a 3” x 2” format Tag the graphic as much as possible Most of the text after the link
  24. 24. Facebook examples  Announcements with tagged flyers https://www.facebook.com/S TCIDLSIG
  25. 25. Facebook examples  Announcement memes with tagged photos https://www.facebook.c om/stccac
  26. 26. Facebook examples  Memes as messages https://www.facebook.c om/STC.org
  27. 27. Facebook examples  Tagged photos of chapter events https://www.facebook.com/STCWDCMB
  28. 28. Facebook examples  Quotations https://www.facebook.com/STC.org
  29. 29. Facebook examples  Local interest https://www.facebook.com/STCNewEngland
  30. 30. Facebook examples  Jokes https://www.facebook.co m/STCChicago
  31. 31. Facebook examples  Jokes https://www.facebook.co m/STCChicago
  32. 32. Facebook examples  Simple autoposts from other social media outlets https://www.facebook.com/nycstc
  33. 33. Facebook examples  Simple autoposts from other social media outlets https://www.facebo ok.com/STCPMC
  34. 34. Facebook again  Facebook posts can be scheduled.  Weekdays are usually best.  Mornings are usually best.  Experiment with your group.
  35. 35. Facebook interactions  Facebook has analytics by day and time of day  Insights or View Insights  See All Posts at bottom of Insights page
  36. 36. Questions  Do you have any of these forms of Social Media?  Do you have a Social Media guru for your group?  What’s your super power?  What’s your kryptonite?
  37. 37. STC Online Communications Survey 2013  Take the survey! We want to hear from you! https://docs.google.com/forms/d/1wsYFLGt_CHmz7d msj9oc-t8er8TWtBil8LvG9oxOZgY/viewform
  38. 38. STC Online Communications Survey 2013  20 communities responded so far  Northeast Ohio  Philadelphia Metro  AccessAbility SIG  Policies & Procedures SIG  Alberta  Sacramento Metro  Carolina  Silicon Valley  Chicago  Southeastern Michigan  Eastern Iowa  Southern Nevada  Europe  Southwestern Ontario  Instructional Design &  Technical Editing SIG Learning SIG  Lone Star  New England  Twin Cities  Washington DC Baltimore
  39. 39. STC Online Communications Survey 2013  20 out of 20 communities have websites  http://www.stcpmc.org  http://www.stcsig.org/pp/  http://stc-access.org  http://www.stcsacramento.org/  http://www.stc-alberta.org  http://www.stc-  http://stc-carolina.org  http://stc-chicago.com  http://stc-easterniowa.org/  http://www.stc-europe.org  http://www.stcidlsig.org/wp/  http://www.stc-dfw.org/cms/  http://www.stcnewengland.org/  http://www.neostc.org       siliconvalley.org/ http://www.stc-sm.org http://www.stcnevada.com http://www.stc-soc.org/ http://stc-techedit.org http://stctc.org http://stcwdc.org
  40. 40. STC Online Communications Survey 2013  19 out of 20 communities have a LinkedIn group                    http://www.linkedin.com/groups?gid=1852045 http://www.linkedin.com/groups?gid=3904559 http://www.linkedin.com/groups?gid=21047 http://www.linkedin.com/groups?gid=121547 http://www.linkedin.com/groups/STC-Eastern-Iowa-Chapter-3083123 http://www.linkedin.com/groups/STC-Instructional-Design-Learning-SIG-2298157 http://www.linkedin.com/groups/North-Texas-Lone-Star-STC-71158 http://www.linkedin.com/groups/New-England-Chapter-STC-97548 http://www.linkedin.com/groups?home=&gid=1785683 http://www.linkedin.com/groups?home=&gid=104514 https://www.linkedin.com/groups/Society-Technical-Communication-Policies-Procedures-4462932 http://www.linkedin.com/groups/STC-Sacramento-Metro http://www.linkedin.com/groups/STC-Silicon-Valley-Chapter-STCSVC-137239 https://www.linkedin.com/groups?gid=2867401 http://www.linkedin.com/groups?gid=3874523 http://www.linkedin.com/groups?gid=3688458 http://www.linkedin.com/groups?home=&gid=1983374 http://www.linkedin.com/groups?gid=1825146 http://www.linkedin.com/groups?gid=156478
  41. 41. STC Online Communications Survey 2013  15 of 20 communities use an email service  13 use http://mailman.stc.org/mailman/listinfo  1 uses mailchimp  1 uses constant contact
  42. 42. STC Online Communications Survey 2013  14 out of 20 communities tweet  @stcnewengland  @stcpmc  @stcaccess  @STCSactoMetro  @STCAlberta  @stcsiliconvall  @stc_carolina  @stc_soc  @stcchicago  @stc_te_sig  @stceusig  @stcwdc  @STC_IDL_SIG  @STCLoneStar
  43. 43. STC Online Communications Survey 2013  5 out of 20 communities tweet a special hashtag  #STCAlberta  #STC_IDL_SIG  #stcorg  #STCSVC  #stcwdc
  44. 44. STC Online Communications Survey 2013  10 out of 20 communities have a facebook page  https://www.facebook.com/stcaccess  https://www.facebook.com/pages/Carolina-          Communique/108976275800735 http://www.facebook.com/stcchicago https://www.facebook.com/STCIDLSIG https://www.facebook.com/stclonestar https://www.facebook.com/STCNewEngland https://www.facebook.com/#!/neostc https://www.facebook.com/STCPMC https://www.facebook.com/pages/Sacramento-Society-for-TechnicalCommunication-STC/187691487923704 https://www.facebook.com/pages/Southeastern-MichiganSTC/371618938876 https://www.facebook.com/STCWDCMB
  45. 45. STC Online Communications Survey 2013  1 out of 20 communities have a facebook group  https://www.facebook.com/groups/2405569345/
  46. 46. STC Online Communications Survey 2013  3 of 20 communities have a flickr photostream  http://www.flickr.com/photos/27782310@N05/  http://www.flickr.com/photos/stcchicago/  http://www.flickr.com/photos/stcwdc/  2 of 20 communities have a YouTube channel  http://www.youtube.com/user/stcchicago  http://www.youtube.com/user/STCSOC
  47. 47. STC Online Communications Survey 2013  1 out of 20 communities have a pinboard on Pinterest  http://pinterest.com/stcwdcmb/  1 out of 20 communities have a Meetup group  http://www.meetup.com/Society-for-Technical- Communication-DC-Baltimore-Chapter/  0 of 20 communities have an Instagram account
  48. 48. STC Online Communications Survey 2013  Superpowers and kryptonite comments available soon
  49. 49. STC Online Communications Survey 2013  Take the survey!  There’s still time.  We will share the results.  https://docs.google.com/forms/d/1wsYFLGt_CHmz7d msj9oc-t8er8TWtBil8LvG9oxOZgY/viewform
  50. 50. 1>0
  51. 51. Questions?
  52. 52. Connect with me  Read the bio http://wdcb.stcwdc.org/about-us/chapterbios/dill-bio/  Email social_media@stcwdc.org  @viqui_dill https://twitter.com/viqui_dill  Linked In http://www.linkedin.com/pub/viquidill/15/79/7a5  Facebook https://www.facebook.com/viqui.dill

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