History of SEO

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History of SEO

History of SEO

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  • 1. THE HIST RY OF SEO
  • 2. Searchenginesused tobeeditedby humans.
  • 3. Searchenginesused tobeeditedby humans. Not spiders.
  • 4. They have come a long way. THEY HAVE COME A LONG WAY– – – – –
  • 5. Images
  • 6. Videos
  • 7. Results from Google+
  • 8. “Astudyofthesearchengine resultpages(samplesize: 10k)revealedonly15%had nonews,nolocal,novideo, noimage,noknowledge graph,nopaidinclusion,no authorship.” Source@dr_pete:Beyond10BlueLinks
  • 9. Thefuturerole ofanSEO isgoingtobe alotmorecomplex.
  • 10. Let’slook back onwhat’shappened overthepast twodecades.2000 1994 2014 2010
  • 11. 1994 2000 2014 2010
  • 12. THE YEAR IS 1994 AND THESE GUYS ARE REALLY BIG.
  • 13. MEANWHILE, SOMEWHERE IN WASHINGTON. Washington
  • 14. MEANWHILE, SOMEWHERE IN WASHINGTON, BRIAN PINKERTON CREATES THE FIRST CRAWLER TO INDEX ENTIRE PAGES.
  • 15. MEANWHILE, SOMEWHERE IN WASHINGTON, BRIAN PINKERTON CREATES THE FIRST CRAWLER TO INDEX ENTIRE PAGES. IT GENERATES A LIST OF THE TOP 25 WEBSITES.
  • 16. IT’S CALLED WEBCRAWLER AND LOOKS LIKE THIS.
  • 17. FAST FORWARD THREE YEARS.
  • 18. 1997 2000 1994 2014 2010
  • 19. Exciteiskindof abigdealinthe 90s.Itlaunchesin 1993andpurchases Webcrawlerin1996, buteventuallystops gatheringitsown listingsin2001.
  • 20. Launchedin1994, Lycosisoneofthe earliestcrawler-based searchengines. By1997 ithas indexedover60 milliondocuments.It eventuallyoutsources itssearchresultsto AllTheWeb.
  • 21. Yahooisstillpowered byhumans,with crawler-basedresults frompartnersonly showingifnohuman- poweredresultsexist.
  • 22. DANNY SULLIVAN LAUNCHES SEARCH ENGINE WATCH TO DISCUSS ALL THINGS SEARCH.
  • 23. DANNY SULLIVAN LAUNCHES SEARCH ENGINE WATCH TO DISCUSS ALL THINGS SEARCH. He’s kind of a big deal in search …
  • 24. They have come a long way. THIS WAS SEARCH ENGINE WATCH IN 1997.
  • 25. 1998 2000 1994 2014 2010
  • 26. Googlelaunchesand usesPageRank torank websitesmoreaccurately.
  • 27. Googlelaunchesand usesPageRank torank websitesmoreaccurately. PageRank looks at incoming links for a webpage to help determine where it should rank.
  • 28. GOOGLE’S PAGERANK IS KNOWN AS “LINK JUICE” AND STARTS A LONG ROMANCE BETWEEN SEO & LINKS. SEO LINKS
  • 29. 1999 2000 1994 2014 2010
  • 30. DANNY SULLIVAN LAUNCHES THE FIRST CONFERENCE JUST FOR SEARCH.
  • 31. TOPICSCOVEREDINCLUDE: 1.DesigningSearchEngine FriendlySites–Tipsforthose whobuildsitestomakethem moresearchenginefriendlyand tapintotrafficnaturally. 2.MetaTags–Differentexperts explaintheirstrategiestowriting metatags. 3.DoorwayPages–Learnthe prosandconstocreating contentpreciselyoptimised forsearchengines.
  • 32. In 1999 it pays to be awesome at meta tags. TOPICSCOVEREDINCLUDE: 1.DesigningSearchEngine FriendlySites–Tipsforthose whobuildsitestomakethem moresearchenginefriendlyand totapintotrafficnaturally. 2.MetaTags–Differentexperts explaintheirstrategiestowriting metatags. 3.DoorwayPages–Learnthe prosandconstocreating contentpreciselyoptimised forsearchengines.
  • 33. In1999,SEOsstillhave problemswithsearchengine updates.Altavistarelaunches itswebsiteandchangesits algorithm.Lot’sofsitesdisappear. ItbecameknownasBlack Monday.
  • 34. 2000 1994 2014 2010
  • 35. Googlelaunches PaidLinksAdWords asCPMmodel.
  • 36. Googlealsoreleases aPageRanktoolbar soSEOscannow recordtheirPageRank.
  • 37. GOOGLE’S PAGERANK TOOLBAR HELPS SEOS FIGURE OUT THE BEST PAGES TO GET LINKS FROM. SEO LINKS
  • 38. 2002 2000 1994 2014 2010
  • 39. GOOGLE BOMBING IS A THING.
  • 40. GOOGLE BOMBING IS A THING. Use links to make a page rank for unrelated searches.
  • 41. Itmakesitalltheway totheBBCNews.
  • 42. BobMassalaunchesthe first“PRAdNetwork” tobrokertextlinkad dealsbetweenpotential buyersandsellers.
  • 43. BobMassalaunchesthe first“PRAdNetwork” tobrokertextlinkad dealsbetweenpotential buyersandsellers.But Google doesn’t like this and penalises SearchKing.
  • 44. BobMassalaunchedthe first“PRAdNetwork” tobrokertextlinkad dealsbetweenpotential buyersandsellers.But Google didn’t like this and penalised SearchKing GoogleSmackDown
  • 45. 2003 2000 1994 2014 2010
  • 46. GOOGLE GETS INTO CONTEXTUAL ADVERTISING WITH ADSENSE.
  • 47. ManySEOstakeadvantage ofAdSensebydeveloping MFA(MadeforAdSense sites).
  • 48. PATRICK GAVIN LAUNCHES TEXT-LINK-ADS GIVING USERS AN EASY METHOD TO BUY & SELL LINKS.
  • 49. GOOGLE’S FLORIDA UPDATE PENALISES TACTICS POPULAR IN THE LATE 90S LIKE KEYWORD STUFFING AND OVER OPTIMISATION OF ANCHOR TEXT. Florida
  • 50. 2004 2000 1994 2014 2010
  • 51. RAND FISHKIN LAUNCHES SEOMOZ AND QUICKLY TURNS IT INTO ONE OF THE INDUSTRY AUTHORITIES ON ALL THINGS SEARCH.
  • 52. AARON WALL RELEASES THE FIRST PDF VERSION OF SEOBOOK, ONE OF THE BEST KNOWN BOOKS ON THE SUBJECT OF SEARCH.
  • 53. Spamisstillanissue withcompanieslike TrafficPowerbannedfor tacticssuchasJavaScript mouseoverredirectsand doorwaypages.
  • 54. Spamisstillanissue withthecompany TrafficPowerbannedfor tacticssuchasJavascript mouseoverredirectsand doorwaypages. GoogleSmackDown
  • 55. SETH GODIN WRITES A POPULAR BLOG POST ON WHY SEO IS AN UNRELIABLE TRAFFIC SOURCE. The Problem with Search Engine Optimisation http://bit.ly/1bnqOz
  • 56. 2005 2000 1994 2014 2010
  • 57. In2005,Google releasesthe nofollowtagto combatblogspam whichissupported bybothMSNand Yahoo. Blog comment spam
  • 58. SEOsuseitforPageRank sculptingtofunnelPageRank toimportantpages. LINK #1 LINK #1 LINK #2 LINK #2 LINK #3 LINK #3 LJ=1 LJ=1.5 LJ=2 LJ=0 LJ=3 LJ=1.5LinkJuice= 3 STANDARD LINKING LinkJuice= 3 USING NOFOLLOW nofollow
  • 59. SEOsuseitforPageRank sculptingtofunnelPageRank toimportantpages. LINK #1 LINK #1 LINK #2 LINK #2 LINK #3 LINK #3 LJ=1 LJ=1.5 LJ=2 LJ=0 LJ=3 LJ=1.5LinkJuice= 3 STANDARD LINKING LinkJuice= 3 USING NOFOLLOW nofollow Google put a stop to this in 2008 when they announce nofollowing a link no longer passes more juice through remaining links.
  • 60. Googlelaunches GoogleAnalytics, givingSEOsan easywaytoanalyze andtrackthe performance oftheircampaigns.
  • 61. IT’S RUMORED THAT GOOGLE IS RELEASING AN AGING FILTER, MAKING IT DIFFICULT TO RANK NEW SITES. THIS IS OFTEN REFERRED TO AS THE “SANDBOX EFFECT”.
  • 62. Shoemoneywrites oneofthefirst “SEOisDead”posts. Thiswastobecome apopulartopicafter eachGoogleupdate. SEO is Dead http://bit.ly/QGmJy2
  • 63. 2006 2000 1994 2014 2010
  • 64. IN 2006 GOOGLE ANNOUNCES THAT BMW IS BANNED FOR USING A TACTIC CALLED CLOAKING.
  • 65. IN 2006 GOOGLE ANNOUNCES THAT BMW IS BANNED FOR USING A TACTIC CALLED CLOAKING. Cloaking shows users and search engines different content.
  • 66. Whatasearch enginesees Whatausersees
  • 67. XMLSitemapslaunchandare supportedbyallofthemajor searchengines.
  • 68. 2008 2000 1994 2014 2010
  • 69. GoogleSuggestlaunches. ThisgivesSEOsanothertool tohelpwithkeywordresearch.
  • 70. 2009 2000 1994 2014 2010
  • 71. In2009,socialnetworks arehelpingtoprovide real-timeresultsforusers. Googlewantstomake sureitsindexcanprovide fresherresults.
  • 72. GOOGLE CAFFEINE UPDATE MEANS GOOGLE CAN INDEX THE WEB MORE OFTEN AND PROVIDE FRESHER RESULTS.
  • 73. Googlelaunchesreal-time search includingTwitterresults.
  • 74. Itendsin2011whenGoogle’sdeal withTwitterexpired.
  • 75. MEANWHILE …
  • 76. MEANWHILE … EricSchmidt, GoogleChairman The internet is fast becoming a “cesspool” where false information thrives. Brands are how you sort out the cesspool. http://bit.ly/LOqsE0
  • 77. GOOGLE VINCE IS A MAJOR UPDATE THAT MANY SEOS FEEL FAVOUR BRANDS.
  • 78. GOOGLE VINCE IS A MAJOR UPDATE THAT MANY SEOS FEEL FAVOUR BRANDS. Vince ... Get it?
  • 79. 2010 2000 1994 2014
  • 80. In2010,theNewYorkTimes printsastoryaboutDecorEyes, acompanywhousesbad serviceasawaytocapture highqualitylinksfromuser complaintwebsitesandhelp improveitssearchengine rankings.
  • 81. Itdoesn’tendwell.Google penalisesthesiteandthesite ownergetsarrested.
  • 82. Itdoesn’tendwellwithGoogle penalisingthesiteandtheowner gettingarrested. GoogleSmackDown
  • 83. IN AN INTERVIEW WITH DANNY SULLIVAN, BOTH GOOGLE & BING CONFIRM TWITTER & FACEBOOK INFLUENCE SEO. SEO SOCIAL
  • 84. 2011 2000 1994 2014 2010
  • 85. IN 2011, THE NEW YORK TIMES PRINTS A STORY OUTING JCPENNEYS LINK BUILDING TACTICS, WHICH THEY REFER TO AS “BLACK-HAT”.
  • 86. GooglepenalisesJCPenney. Thepenaltyonlylastsforthree months.
  • 87. GooglepenalisesJCPenney.The penaltyonlylastsfor3months. GoogleSmackDown
  • 88. GooglelaunchesPanda. Itsaimistopreventsites withlowqualitycontentfrom acquiringtop-tierrankings.
  • 89. GooglelaunchesPanda. Itsaimistopreventsites withlowqualitycontentfrom acquiringtop-tierrankings. Google Panda forces SEOs to put more focus on the quality of content they were publishing.
  • 90. AspartofGoogle’slaunch forGoogle+,itstarts encryptingkeyworddata. SEOsnowseeahigh% oftheirorganictrafficfrom “(notprovided)”.
  • 91. AccordingtoClickConsult’s counter,trafficfrom“(notprovided)” hasgrownalotsinceitslaunch.
  • 92. 2012 2000 1994 2014 2010
  • 93. GOOGLE RELEASES PENGUIN TO PUNISH WEBSITES THAT ARE BUILDING LOW QUALITY LINKS.
  • 94. Link-buildingtacticslikearticle spinning,blognetworksand directoriesareallinthefiringline.
  • 95. Googlereleasesadisavowtool tohelpwebsitesrecoverfrom penaltiesduetobadlinks.
  • 96. 2013 2000 1994 2014 2010
  • 97. SEOMozrebrandsto Mozandbecomesan inboundmarketing company.
  • 98. SEOMozrebrandsto Mozandbecomesan inboundmarketing company. Inbound marketing, what is that?
  • 99. InboundMarketing Makemarketingpeoplelove. Bypublishingtherightcontentin therightplaceattherighttime, yourmarketingbecomesrelevant andhelpfultoyourcustomers,not interruptive.Nowthat’smarketing peoplecanlove. Findoutmore: http://bit.ly/13d7uxS
  • 100. WantExpertSEOAdvice WithYourCoffee? Getfivedaysoftipsdelivered toyourinboxfromtopSEO experts.Eachtipcanberead andimplementedduring asinglecoffeebreak. CLICKHERE