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History of SEO
 

History of SEO

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History of SEO

History of SEO

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    History of SEO History of SEO Presentation Transcript

    • THE HIST RY OF SEO
    • Searchenginesused tobeeditedby humans.
    • Searchenginesused tobeeditedby humans. Not spiders.
    • They have come a long way. THEY HAVE COME A LONG WAY– – – – –
    • Images
    • Videos
    • Results from Google+
    • “Astudyofthesearchengine resultpages(samplesize: 10k)revealedonly15%had nonews,nolocal,novideo, noimage,noknowledge graph,nopaidinclusion,no authorship.” Source@dr_pete:Beyond10BlueLinks
    • Thefuturerole ofanSEO isgoingtobe alotmorecomplex.
    • Let’slook back onwhat’shappened overthepast twodecades.2000 1994 2014 2010
    • 1994 2000 2014 2010
    • THE YEAR IS 1994 AND THESE GUYS ARE REALLY BIG.
    • MEANWHILE, SOMEWHERE IN WASHINGTON. Washington
    • MEANWHILE, SOMEWHERE IN WASHINGTON, BRIAN PINKERTON CREATES THE FIRST CRAWLER TO INDEX ENTIRE PAGES.
    • MEANWHILE, SOMEWHERE IN WASHINGTON, BRIAN PINKERTON CREATES THE FIRST CRAWLER TO INDEX ENTIRE PAGES. IT GENERATES A LIST OF THE TOP 25 WEBSITES.
    • IT’S CALLED WEBCRAWLER AND LOOKS LIKE THIS.
    • FAST FORWARD THREE YEARS.
    • 1997 2000 1994 2014 2010
    • Exciteiskindof abigdealinthe 90s.Itlaunchesin 1993andpurchases Webcrawlerin1996, buteventuallystops gatheringitsown listingsin2001.
    • Launchedin1994, Lycosisoneofthe earliestcrawler-based searchengines. By1997 ithas indexedover60 milliondocuments.It eventuallyoutsources itssearchresultsto AllTheWeb.
    • Yahooisstillpowered byhumans,with crawler-basedresults frompartnersonly showingifnohuman- poweredresultsexist.
    • DANNY SULLIVAN LAUNCHES SEARCH ENGINE WATCH TO DISCUSS ALL THINGS SEARCH.
    • DANNY SULLIVAN LAUNCHES SEARCH ENGINE WATCH TO DISCUSS ALL THINGS SEARCH. He’s kind of a big deal in search …
    • They have come a long way. THIS WAS SEARCH ENGINE WATCH IN 1997.
    • 1998 2000 1994 2014 2010
    • Googlelaunchesand usesPageRank torank websitesmoreaccurately.
    • Googlelaunchesand usesPageRank torank websitesmoreaccurately. PageRank looks at incoming links for a webpage to help determine where it should rank.
    • GOOGLE’S PAGERANK IS KNOWN AS “LINK JUICE” AND STARTS A LONG ROMANCE BETWEEN SEO & LINKS. SEO LINKS
    • 1999 2000 1994 2014 2010
    • DANNY SULLIVAN LAUNCHES THE FIRST CONFERENCE JUST FOR SEARCH.
    • TOPICSCOVEREDINCLUDE: 1.DesigningSearchEngine FriendlySites–Tipsforthose whobuildsitestomakethem moresearchenginefriendlyand tapintotrafficnaturally. 2.MetaTags–Differentexperts explaintheirstrategiestowriting metatags. 3.DoorwayPages–Learnthe prosandconstocreating contentpreciselyoptimised forsearchengines.
    • In 1999 it pays to be awesome at meta tags. TOPICSCOVEREDINCLUDE: 1.DesigningSearchEngine FriendlySites–Tipsforthose whobuildsitestomakethem moresearchenginefriendlyand totapintotrafficnaturally. 2.MetaTags–Differentexperts explaintheirstrategiestowriting metatags. 3.DoorwayPages–Learnthe prosandconstocreating contentpreciselyoptimised forsearchengines.
    • In1999,SEOsstillhave problemswithsearchengine updates.Altavistarelaunches itswebsiteandchangesits algorithm.Lot’sofsitesdisappear. ItbecameknownasBlack Monday.
    • 2000 1994 2014 2010
    • Googlelaunches PaidLinksAdWords asCPMmodel.
    • Googlealsoreleases aPageRanktoolbar soSEOscannow recordtheirPageRank.
    • GOOGLE’S PAGERANK TOOLBAR HELPS SEOS FIGURE OUT THE BEST PAGES TO GET LINKS FROM. SEO LINKS
    • 2002 2000 1994 2014 2010
    • GOOGLE BOMBING IS A THING.
    • GOOGLE BOMBING IS A THING. Use links to make a page rank for unrelated searches.
    • Itmakesitalltheway totheBBCNews.
    • BobMassalaunchesthe first“PRAdNetwork” tobrokertextlinkad dealsbetweenpotential buyersandsellers.
    • BobMassalaunchesthe first“PRAdNetwork” tobrokertextlinkad dealsbetweenpotential buyersandsellers.But Google doesn’t like this and penalises SearchKing.
    • BobMassalaunchedthe first“PRAdNetwork” tobrokertextlinkad dealsbetweenpotential buyersandsellers.But Google didn’t like this and penalised SearchKing GoogleSmackDown
    • 2003 2000 1994 2014 2010
    • GOOGLE GETS INTO CONTEXTUAL ADVERTISING WITH ADSENSE.
    • ManySEOstakeadvantage ofAdSensebydeveloping MFA(MadeforAdSense sites).
    • PATRICK GAVIN LAUNCHES TEXT-LINK-ADS GIVING USERS AN EASY METHOD TO BUY & SELL LINKS.
    • GOOGLE’S FLORIDA UPDATE PENALISES TACTICS POPULAR IN THE LATE 90S LIKE KEYWORD STUFFING AND OVER OPTIMISATION OF ANCHOR TEXT. Florida
    • 2004 2000 1994 2014 2010
    • RAND FISHKIN LAUNCHES SEOMOZ AND QUICKLY TURNS IT INTO ONE OF THE INDUSTRY AUTHORITIES ON ALL THINGS SEARCH.
    • AARON WALL RELEASES THE FIRST PDF VERSION OF SEOBOOK, ONE OF THE BEST KNOWN BOOKS ON THE SUBJECT OF SEARCH.
    • Spamisstillanissue withcompanieslike TrafficPowerbannedfor tacticssuchasJavaScript mouseoverredirectsand doorwaypages.
    • Spamisstillanissue withthecompany TrafficPowerbannedfor tacticssuchasJavascript mouseoverredirectsand doorwaypages. GoogleSmackDown
    • SETH GODIN WRITES A POPULAR BLOG POST ON WHY SEO IS AN UNRELIABLE TRAFFIC SOURCE. The Problem with Search Engine Optimisation http://bit.ly/1bnqOz
    • 2005 2000 1994 2014 2010
    • In2005,Google releasesthe nofollowtagto combatblogspam whichissupported bybothMSNand Yahoo. Blog comment spam
    • SEOsuseitforPageRank sculptingtofunnelPageRank toimportantpages. LINK #1 LINK #1 LINK #2 LINK #2 LINK #3 LINK #3 LJ=1 LJ=1.5 LJ=2 LJ=0 LJ=3 LJ=1.5LinkJuice= 3 STANDARD LINKING LinkJuice= 3 USING NOFOLLOW nofollow
    • SEOsuseitforPageRank sculptingtofunnelPageRank toimportantpages. LINK #1 LINK #1 LINK #2 LINK #2 LINK #3 LINK #3 LJ=1 LJ=1.5 LJ=2 LJ=0 LJ=3 LJ=1.5LinkJuice= 3 STANDARD LINKING LinkJuice= 3 USING NOFOLLOW nofollow Google put a stop to this in 2008 when they announce nofollowing a link no longer passes more juice through remaining links.
    • Googlelaunches GoogleAnalytics, givingSEOsan easywaytoanalyze andtrackthe performance oftheircampaigns.
    • IT’S RUMORED THAT GOOGLE IS RELEASING AN AGING FILTER, MAKING IT DIFFICULT TO RANK NEW SITES. THIS IS OFTEN REFERRED TO AS THE “SANDBOX EFFECT”.
    • Shoemoneywrites oneofthefirst “SEOisDead”posts. Thiswastobecome apopulartopicafter eachGoogleupdate. SEO is Dead http://bit.ly/QGmJy2
    • 2006 2000 1994 2014 2010
    • IN 2006 GOOGLE ANNOUNCES THAT BMW IS BANNED FOR USING A TACTIC CALLED CLOAKING.
    • IN 2006 GOOGLE ANNOUNCES THAT BMW IS BANNED FOR USING A TACTIC CALLED CLOAKING. Cloaking shows users and search engines different content.
    • Whatasearch enginesees Whatausersees
    • XMLSitemapslaunchandare supportedbyallofthemajor searchengines.
    • 2008 2000 1994 2014 2010
    • GoogleSuggestlaunches. ThisgivesSEOsanothertool tohelpwithkeywordresearch.
    • 2009 2000 1994 2014 2010
    • In2009,socialnetworks arehelpingtoprovide real-timeresultsforusers. Googlewantstomake sureitsindexcanprovide fresherresults.
    • GOOGLE CAFFEINE UPDATE MEANS GOOGLE CAN INDEX THE WEB MORE OFTEN AND PROVIDE FRESHER RESULTS.
    • Googlelaunchesreal-time search includingTwitterresults.
    • Itendsin2011whenGoogle’sdeal withTwitterexpired.
    • MEANWHILE …
    • MEANWHILE … EricSchmidt, GoogleChairman The internet is fast becoming a “cesspool” where false information thrives. Brands are how you sort out the cesspool. http://bit.ly/LOqsE0
    • GOOGLE VINCE IS A MAJOR UPDATE THAT MANY SEOS FEEL FAVOUR BRANDS.
    • GOOGLE VINCE IS A MAJOR UPDATE THAT MANY SEOS FEEL FAVOUR BRANDS. Vince ... Get it?
    • 2010 2000 1994 2014
    • In2010,theNewYorkTimes printsastoryaboutDecorEyes, acompanywhousesbad serviceasawaytocapture highqualitylinksfromuser complaintwebsitesandhelp improveitssearchengine rankings.
    • Itdoesn’tendwell.Google penalisesthesiteandthesite ownergetsarrested.
    • Itdoesn’tendwellwithGoogle penalisingthesiteandtheowner gettingarrested. GoogleSmackDown
    • IN AN INTERVIEW WITH DANNY SULLIVAN, BOTH GOOGLE & BING CONFIRM TWITTER & FACEBOOK INFLUENCE SEO. SEO SOCIAL
    • 2011 2000 1994 2014 2010
    • IN 2011, THE NEW YORK TIMES PRINTS A STORY OUTING JCPENNEYS LINK BUILDING TACTICS, WHICH THEY REFER TO AS “BLACK-HAT”.
    • GooglepenalisesJCPenney. Thepenaltyonlylastsforthree months.
    • GooglepenalisesJCPenney.The penaltyonlylastsfor3months. GoogleSmackDown
    • GooglelaunchesPanda. Itsaimistopreventsites withlowqualitycontentfrom acquiringtop-tierrankings.
    • GooglelaunchesPanda. Itsaimistopreventsites withlowqualitycontentfrom acquiringtop-tierrankings. Google Panda forces SEOs to put more focus on the quality of content they were publishing.
    • AspartofGoogle’slaunch forGoogle+,itstarts encryptingkeyworddata. SEOsnowseeahigh% oftheirorganictrafficfrom “(notprovided)”.
    • AccordingtoClickConsult’s counter,trafficfrom“(notprovided)” hasgrownalotsinceitslaunch.
    • 2012 2000 1994 2014 2010
    • GOOGLE RELEASES PENGUIN TO PUNISH WEBSITES THAT ARE BUILDING LOW QUALITY LINKS.
    • Link-buildingtacticslikearticle spinning,blognetworksand directoriesareallinthefiringline.
    • Googlereleasesadisavowtool tohelpwebsitesrecoverfrom penaltiesduetobadlinks.
    • 2013 2000 1994 2014 2010
    • SEOMozrebrandsto Mozandbecomesan inboundmarketing company.
    • SEOMozrebrandsto Mozandbecomesan inboundmarketing company. Inbound marketing, what is that?
    • InboundMarketing Makemarketingpeoplelove. Bypublishingtherightcontentin therightplaceattherighttime, yourmarketingbecomesrelevant andhelpfultoyourcustomers,not interruptive.Nowthat’smarketing peoplecanlove. Findoutmore: http://bit.ly/13d7uxS
    • WantExpertSEOAdvice WithYourCoffee? Getfivedaysoftipsdelivered toyourinboxfromtopSEO experts.Eachtipcanberead andimplementedduring asinglecoffeebreak. CLICKHERE