Googleplus1 pdf


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Googleplus1 pdf

  1. 1. Google Changes The Game +1 2011 All rights reserved 1
  2. 2. Legal NoticeCOPYRIGHT:Copyright 2011 All rights reserved.We are not affiliated with Google or any of the companies noted in this report.All trademarks are the property of their owners.LIMITS OF LIABILITY / DISCLAIMER OF WARRANTY:This report is NOT legal or accounting advice. You need to do your own due-diligence todetermine if the content of this report is right for YOUR business. No earnings claimsare being made anywhere in this report or in the marketing of this report. The publisherof this report is not liable for any damages or losses associated with the content in thisreport.In English: You are a business person, I am a business person – you need to beresponsible for your own marketing and actions online.(C) 2011 All rights reserved 2
  3. 3. NEW PDF: Google +1 how it changes the marketing game AGAIN .. . Before we get into the PDF - I wanted to give you a sneak peekinto my SNEAKY new Traffic Tool "This Dirty Little Secret Opens The Floodgates Of FREE TRAFFIC And Backlinks Very Few People Have Even Heard Of- Get All The Traffic Youll Ever Need On AUTOPILOT Using This Never Before Released Private Tool..." "Stop fighting for the same traffic as everyone else and take the easy road with this secret system- then AUTOMATE it..." YES, I want automated FREE traffic! After you check out the above ACTION, lets do +1 . . .(C) 2011 All rights reserved 3
  4. 4. Google +1Facebook has its "Like" button and Digg has its "Digg" button and regardless of howmuch you surf the web, you are sure to have seen them on many if not most of thesites you visit and its very likely that you know very well what they do.Now, Google has its own button that lets Google users "vote" on the links (web pages)and search ads that appear on Googles search results, provided that they have aGoogle Profile. In addition, web site owners will, very soon, be able to put the +1button on their site or web pages to allow their visitors to vote on them whiletheyre there.Okay, its not really a vote... its actually more like a cross between a vote, a stamp ofapproval, and a bookmark all rolled into one. Well get into a little more detail on thatlater.Anyway, Googles button is called +1. No, thats not a typographical error. Thatswhat Googles button is really called... +1 (as in "plus one") and Google describes it asthe "shorthand for this is pretty cool or you should check this out.".According to the Google +1 page: Click +1 to publicly give something your stamp of approval. Your +1s can help friends, contacts, and others on the web find the best stuff when they search.But just exactly what does it do?The introductory video for +1 asks: Have you ever come home to a note that made life just a little bit easier? A tip from someone you trust that helps you find things that you care about?Then it goes on to say: When you have lots of options in front of you, its easy to find yourself(C) 2011 All rights reserved 4
  5. 5. wishing for a bit of advice. Thats why were introducing the +1, a way for you and your friends to help each other find the right things in Google Search. When you click +1, youre telling your friends, your family, and the rest of the world "this is something you should check out." Since people will find your recommendations right when theyre looking for them, you can +1 things that you may not email or post an update about. And the next time youre searching, you might see +1s from your friends and contacts both on Google Search and search ads. So, picking the right coffee maker, news article, or chocolate chip cookie recipe could get a little easier. And soon youll be able to +1 more than just search results. Youll also find the +1 button on sites across the web, making it easy to +1 pages after you visited them. The Webs a big place, sometimes it helps to have a tour guide. So if you think somethings cool, +1.What the video doesnt mention is that Google is also factoring +1s into their searchalgorithm. In other words, +1 has an influence in the search result rankings to somedegree. How much, nobody knows.The Beginnings of +1Ever heard of Google Buzz, Google Wave, and Orkut? I wont be surprised if youhavent. Those are Googles earlier attempts at social networking which have largelybeen written off as failures in the tech world.Google suspended development on Google Wave (which was first announced on May27, 2009) as a stand-alone product just a little over two months after it was releasedto the general public on May 19, 2010. Google cited "lack of interest" as the mainreason for the suspension. It was eventually handed over to the Apache FoundationsIncubator program under the project name Apache Wave.(C) 2011 All rights reserved 5
  6. 6. Orkut, which was launched on January 22, 2004, is still around and currently hasmore than 100 million active users worldwide, 48% of which are from Brazil. Outsideof being one of the most popular websites in Brazil, Orkut is practically unknown tothe rest of the world (with the exception of India and Estonia).Like Orkut, Google Buzz is still very much around. However, it was doomed to failsince it was first launched on February 9, 2010 as it received tons of criticismregarding privacy issues. The Canadian Broadcasting Corporation described Buzzsarrival as having "ignited a hailstorm of criticism". CBC indicated "One user bloggedabout how Buzz automatically added her abusive ex-boyfriend as a follower andexposed her communications with a current partner to him. Other bloggerscommented that repressive governments in countries such as China or Iran coulduse Buzz to expose dissidents".Now, the people at Google are trying their hands again in making Google more socialwith +1.Google officially released +1 to the public on March 30, 2011 via a blog post on theOfficial Google Blog.Quoting from the blog post: Our goal at Google is to get you the most relevant results as quickly as possible. But relevance is about relationships as well as words on webpages. That’s why we recently started to include more information from people you know—stuff they’ve shared on Twitter, Flickr and other sites—in Google search results. Today we’re taking that a step further, enabling you to share recommendations with the world right in Google’s search results. It’s called +1—the digital shorthand for “this is pretty cool.” To recommend something, all you have to do is click +1 on a webpage or ad you find useful. These +1’s will then start appearing in Google’s search results.First news (or should I say speculations) about +1 came out in June 2010. But backthen it was known as "Google Me" which, according to cnets Tom Krazit, “sounds(C) 2011 All rights reserved 6
  7. 7. like a lame pickup line delivered near closing time.”The speculations started making their rounds after Kevin Rose, of Digg fame,tweeted that that Google was working on a social service called Google Me thatwould compete with Facebook. Roses tweet was then (almost immediately)supported by former Facebook executive and Quora founder Adam DAngelo whodeclared on Quora that "Its really a new, high-priority product, with a large numberof people working on it. Its called Emerald Sea internally."The noise about Google Me (or Emerald Sea) eventually died down not long afteruntil, on December 5, 2010, someone (most likely from within Google) shared apicture of what is supposed to be Google’s latest social foray. By the way, news aboutthe name change (from Emerald Sea to +1) came a few days earlier fromTechcrunch.Anyway, the image shows a toolbar that exists along the top of Google News, justbelow the top edge of the main browser window.(C) 2011 All rights reserved 7
  8. 8. Here’s a closer look…As you can see in the screenshot above (courtesy of Techcrunch) it has a Sharebutton, a place for a Google account icon, and a Google username. It also has anumerical count near the end on the right, right next to the to the options menuicon. Also note the big red “CONFIDENTIAL!” label.When asked about the leak, Google responded by saying: We’re always experimenting with new ways to improve our products, and we have already confirmed that we are focused on incorporating social elements across Google. But we have nothing new to announce at this time.No more news came after that.And now, it’s finally out and it’s totally different from what is shown in the leakedimage. YES, I want automated FREE traffic!(C) 2011 All rights reserved 8
  9. 9. Google +1 Privacy PolicyAccording to the Google +1 Privacy Policy, whenever you click on the +1 button, it willbe recorded by Google, along with information about the page you were viewingwhen you clicked on the +1 button.Why, you ask?Well, according to the policy, Google is recording information about users +1 activityto provide them and other users with a "better experience" on Google services. Your +1’s may appear to others as an annotation with your profile name and photo in Google services (such as in search results or on your Google Profile) or elsewhere on websites and ads on the Internet.Also, [Google] may share aggregate statistics related to users’ +1 activity with the public, our users, and partners, such as publishers, advertisers, or connected sites. For example, we may tell a publisher that "10% of the people who +1’d this page are in Tacoma, Washington."The Google +1 Privacy Policy also provides an idea about the other things that can bedone with +1... You may view the list of items you have +1’d on the +1 tab on your Profile. You can remove individual items from that list. You may opt out of seeing +1 recommendations on third-party websites (including on ads on third-party sites) from people you know. YES, I want automated FREE traffic!(C) 2011 All rights reserved 9
  10. 10. Who Sees What?We already have the idea that +1 operates and revolves around your social circle (asyou’ve provided in your Google Profile). But then again, Google +1’s privacy policymentions that your +1’s may appear to others as an annotation with your profilename and photo in Google services.So, who is allowed to see what?According to the post announcing of +1’s release: So how do we know which +1’s to show you? Like social search, we use many signals to identify the most useful recommendations, including things like the people you are already connected to through Google (your chat buddies and contacts, for example). Soon we may also incorporate other signals, such as your connections on sites like Twitter, to ensure your recommendations are as relevant as possible. If you want to know who youre connected to, and how, visit the “Social Circle and Content” section of the Google Dashboard. YES, I want automated FREE traffic!+1s Impact on Site OwnersIts still too early to tell what impact Google +1 will have on Web sites and theirowners, but just like any other development that comes out from Google, thoughtsand speculations are already flying all over the place.Ray Grieselhuber of GinzaMetrics is one of the first people to air their thoughtsregarding the matter.(C) 2011 All rights reserved 10
  11. 11. According to Grieselhuber: The URL for a site that is +1ed on an organic link will also benefit in the paid search ads, if that same URL is used as the destination URL in an AdWords campaign. Specifically, if one of your URLs gets a lot of +1s from its organic listing, then there is a natural incentive to use that URL as a destination URL in your ads.Grieselhuber thinks that +1 is one of Googles attempts to push people away fromusing ad specific landing pages and focus on content that is narrowly optimized topaid campaigns that they run. In addition, he also opined that:This also means that if you are running paid search ads on AdWords, there are realincentives for you to try to get your users to plus your pages. Even if you’re notrunning paid search campaigns, there are obvious benefits in organic search sohaving people plus your pages will be a big deal.With regards to Googles requirement that a user have a Google profile to be able touse +1, Grieselhuber thinks that Google is using this strategy to get more users tocreate their own profiles. However, he is having some doubts that this strategy willwork because most of the incentives around +1 today exist primarily for site ownersand not users.With regards to +1s possible impact on analytics, SearchEngineLands DannySullivan thinks that stats around +1s will eventually start to show up in GoogleWebmaster Central (for organic listings only). Presumably, +1s on ads will show upin the AdWords interface. And if +1 does gain traction, it will surely have an impacton how campaigns are organized and optimized.As for whether or not +1 will be game-able or not, if you know your Google history,the answer is very likely a resounding yes. However, the fact that users are requiredto have a Google profile to be able to use +1 can make it a bit more difficult.Grieselhuber also notes that Googles move to create a +1 button is a good indicationof the increasing importance that sharing and social will play in SEO in the next few(C) 2011 All rights reserved 11
  12. 12. years. So, its as good as a time as any to make sure your content is shareable. YES, I want automated FREE traffic!Using Google +1According to the post announcing of +1’s release, Google will be: […] slowly rolling out +1’s, starting in English on If you can’t wait to start seeing +1’s, we’ll soon let you opt-in to the launch by visiting our experimental search site. Initially, +1’s will appear alongside search results and ads, but in the weeks ahead they’ll appear in many more places (including other Google products and sites across the web).So, right now only a small percentage of Google search users on in theUnited States searching in English will see a “grayed out” +1 button right besideeach one of the search listings. Just to reiterate, users need to be logged in to theirGoogle Account to be able to see this. (Image courtesy of Danny Sullivan/Search EngineLand.)When a user clicks on the +1 button, the button will become colored.(C) 2011 All rights reserved 12
  13. 13. In addition to the button lighting up colorfully, the user will also see a note under themain link informing him/her that he/she has "+1d" that particular link/result.Along with that, the user is also provided with an “undo” link to remove his +1.When a user performs a search while logged in to his/her Google Account, anyresults that he/she has +1′d — or which have been +1′d by those in his/hernetwork — will be enhanced.In the above screenshot you will see two names attached to it. Those are two peoplein the searcher’s network who have liked that particular listing, plus the searcher isalso told that there are 16 others in his/her network who like it.Aside from Google’s search listings, users can also +1 ads from Google AdWords thatshow up in search results.(C) 2011 All rights reserved 13
  14. 14. Google +1 for websites is currently not yet available. And according to Google, it willstill be a few months before it comes out.Want to start using +1?If you already have a Google Profile, all you have to do is to opt-in to +1 on yourprofile page.If you don’t have a Google Profile yet, you can create one by going to case you don’t see any sign of +1 even when you’re logged in to your GoogleAccount, it probably means that it hasn’t yet been rolled out in your place. But youcan “force” Google to display the option for you by going to YES, I want automated FREE traffic!(C) 2011 All rights reserved 14
  15. 15. Once you’ve been enrolled, you’ll be able to manage all your +1s on a special “tab” onyour profile page.What Other People Are Saying About Google +1Any update or development from Google, big and small, are always sure to stir up ahornets nest of criticisms and speculations. And its no different with Google +1.People in the tech world were already talking about the challenges its going to face,the impacts it might have on web site owners and advertisers, its possible impact onSEO, and many other things.On April 1, 2011, TNWs Courtney Boyd Myers published an article about hisinterview with Dale Carr, CEO of LeadBolt, where they discussed about Google +1.When asked why Googles earlier attempts at going social had all failed, Carrresponded saying: On the whole it seems as though each one attempted to redefine or change(C) 2011 All rights reserved 15
  16. 16. the way people interacted with technology. With Orkut it was the classification of relationships and rigidness in approach, Buzz was an inherent opt-in where you were forced to not only create a Google profile but Google automatically ‘took the liberty’s of connecting you to all of your Gmail frequent contacts. As for Google Profile, it was a privacy nightmare that exposed you to the outside world in an unknown way. Add to that the constant attempts by spammers to game the Google systems and you have inherently difficult systems to manage, trust and ultimately use.As for the challenges that +1 is facing, Carr said that much of the challenges willcome from user habit, acceptance, and trust. There have been several occasions inthe past when Google had stepped outside of what is considered by many aspermissible with regards to the use of sensitive personal information. According toCarr, if users feel that Google will use +1 to gather personal information and use it insuch a way that it jeopardises their privacy, then its very likely to cause an outrageamong users.Another challenge that +1 is facing is the inavoidable eventuality that some peoplewill try to game the system and benefit from it.According to Carr, overcoming these challenges will be another challenge to Google.There is no way of telling yet whether or not Google will be successful inovercoming the challenges its facing with +1, but as with everything in technology,Carr said, anything is possible.If theres any benefit to be gained from +1, several experts in the tech world agreethat advertisers will be at the receiving end. According to Carr: Advertisers will have now have access to crowd sourced feedback gaining yet additional metrics enhancing their overall ad effectiveness. For adverts that are +1’sd the opportunity to ‘break’s into a network of people that may otherwise not have known about their product is massive. This would lead to more focused targeting and certainly higher conversions with the introduction of a viral element that has not existed in(C) 2011 All rights reserved 16
  17. 17. Google before. It is a very exciting opportunity for advertisers to grow faster than they could through adsense alone and deliver that all important sense of trust. [...] Advertisers can create viral marketing campaigns far easier through the +1 system than otherwise possible. The element of trust that +1 creates is exceptionally valuable and by leveraging this aspect, advertisers can create an immediate rapport with new users, which could easily lead to higher returns per user for the advertiser. [...] +1 will raise the awareness of the adverts being displayed as crowd rating comes into play. I predict ads will become more personal as it tries to ‘speak to the user’s.But, the same cannot be said about publishers. Yes, theres a good possibility thattheir add revenue could increase, but theres also the possibility that the ads on theirsite will grab their visitors attention from the actual content. As Carr puts it: If this experiment in social rating works for Google no doubt they will roll this out across all of their assets and advertising platforms. For publishers using adsense on their sites, the rating system may cause visitors to their sites to defocus on the actual content the publisher is providing and more on the adverts, causing higher bounce rates and less stickiness. Although advertising revenue on their site may actually increase, depending on their objectives, loss of the visitor may or may not be positive for them.As for +1s possible inpact on SEO, Carr has this to say: Initially unscrupulous parties will attempt to manipulate ratings. If Google can keep this under control, the +1 ratings will have a huge impact on SEO. The aim of search results is to provide the most relevant results for the user(C) 2011 All rights reserved 17
  18. 18. searching. As one understands the user more and the groups and demographics to which they belong, the results can be refined to a point where they perfectly match what that specific user is looking for. +1 is an attempt to gain this insight and will ultimately help refine the results so they “recommended” results appear higher up than others.As for marketers, +1s possible effects on them still remain to be seen. Butspeculation says that it could in fact give their web presence more significance ifthey get +1s a lot. Some people look at +1 to be some sort of digital word-of-mouthmarketing, if more consumers give a recommendation for a business or brand usingthis new social networking tool, obviously their sales have the chance of increasingas a benefit. Who doesnt want that? YES, I want automated FREE traffic!Google +1 - The RundownTo provide you with a clearer picture of what +1 is, heres a rundown of the +1fundamentals.  Its currently just a voting button for search results and ads on Google Search. Although people are generally referring to it as Googles latest social strategy, Google +1 is currently really just a voting button/system rather than a proper social network.  You need a Google Profile to use it. The social aspect of +1 only becomes apparent with the fact that it is connected to Google Profiles. But still, strictly speaking, +1 is not anywhere close in being a social network. At this stage it is more like a collaborative set of tools for users of Google products.(C) 2011 All rights reserved 18
  19. 19.  +1s are shared publicly, but they can be undone. Thought you have +1d a link/result by mistake? Well, you can undo it if you like. Now, although your +1s are made public, your personal information (such as your name) wont be made available to users outside of your Google social circle. But if youre still concerned about your privacy, you can set the +1 tab on your profile as private.  Your social circle will see your +1s. Speaking of your social circle (which is comprised of people you are connected with on various social networks that youve added to your Google profile), Google lets you manage who can see your +1 activity via your profile dashboard. There you can edit your social connections and your social content connections. The former is who you know in your Gmail contacts book and the latter is services you are connected to using Google Profile authentication (e.g. Blogger, Youtube and external services such as Quora).  You will see total +1 counts for sites you are not socially connected to. As mentioned earlier, personally identifiable +1s will only be shown to people you know. As for people outside of anyones social circle, the only thing they will see are general counts for URLs in the search engine results pages (SERPs) which have received many +1s. Its very much like the "XX people likes this" that you see on Facebook.  Paid search ads can be +1d. One fairly unique feature of Google +1 is that ads can receive votes. In effect, this means users can bookmark ads and by +1-ing ads, you are essentially recommending the ads to other people. And as many experts agree, this presents a benefit to advertisers such that social clicks/recommendations could potentially turn into earned media.(C) 2011 All rights reserved 19
  20. 20.  Google wants to personalize ads according to +1s. When you first use the +1 feature a dialog box appears with a pre-checked checkbox requesting to use your +1 data to personalize ads to you. This is obviously a feature that will be interesting to paid search marketers, but it also of particular interest in light of recent changes to gmail ads which are going to be more focused on localized personalization.  Web site owners will be able to put a +1 button on their site(s) and allow their visitors to vote on their site. However, Google says that its still months away from being released.  You can start experimenting with +1s right now. Even if +1 hasnt been rolled out to you yet, you can still see and use it by going to  Google +1 might be a basis of future organic ranking signals. According to Jim Prosser "the search team is very excited about +1 and are looking at this very closely as a possible signal for ranking." YES, I want automated FREE traffic!A Facebook Competitor?As mentioned earlier, +1 is not a social network. However, some people are stillproclaiming it as a Facebook competitor. The fact that +1 doesnt present users withmuch of any benefits other than voting on results and possibly sharing with theirfriends the pages that theyve +1d on makes these proclamations sound like a joke.(C) 2011 All rights reserved 20
  21. 21. The +1 button will be a great new signal for Google to improve its search results andadd information to its Social Search feature, but for it to really take off, Google willhave to syndicate these results to places where people really want to send them.The real problem right now, tough, is that there are only so many buttons users canclick on any given site and unless they know where their recommendations go,chances are they won’t bother using this feature much.In addition to that, not a lot people are utilizing or even minding about their GoogleProfile. And since +1 is connected to Google Profiles, this makes it even harder formost users to see its significance and usefulness.Unlike on Facebook and Twitter where people get instant feedback from theircontacts whenever they share something, its not entirely clear what a +1 click reallyamounts to. Whats obvious to most people is that +1 is developed for Googles ownbenefit for the most part.Another thing is that, people, even if they are friends or related to each other byblood, have varying interests and that they are very likely to be looking for totallydifferent things on the web, so their chances of seeing each othersrecommendations (or +1s) are pretty slim.Until Google actually allows users to syndicate these +1′s to other sites andservices like Facebook and Twitter, it seems very unlikely that the service will takeoff in a major way.But knowing Google, +1 may well be just a small part of Google’s overall socialstrategy. Maybe +1 could become part of a larger Facebook competitor in the longrun. Now its time to take ACTION . . . YES, I want automated FREE traffic!(C) 2011 All rights reserved 21
  22. 22. In case youre wondering...- This is NOT about writing thousands of articles for article marketing- This is NOT about building backlinks (Even though you do get massive backlinksas a by-product)- This is NOT about throwing money down the drain with PPC- This is NOT about expensive media buys that take months to fine tune- This is NOT about building a huge network of blogs- This is NOT about some new fly by night SEO trick- This is NOT about video marketing- This is NOT about Twitter tactics- This is NOT about Facebook marketing or any other social media tacticThis unique marketing strategy does not involve any of the methods above.As I mentioned, only a handful of marketers are using this powerful marketingmethod and the results are overwhelming.This is like nothing youve ever seen or heard of. In fact its my dirty little trafficsecret that for the first time ever Im going to reveal to just a few luckymarketers. YES, I want automated FREE traffic! 2011 All rights reserved 22