Digital Quotient, from the house of Hindustan Times Media Group, is a team of over 130 professionals experienced in the mobile solutions space and the recently acquired premier social media agency, Webitude.

2. A community drives Brands
Engage with consumers in real time
Be a part of conversations &
their lives
Handle customers more effectively
Let the world know what you do
Hashtags build Collaborative Communities

5. Minimum Pay-In Minimum Top-Up
To be Utilized in 3 Months
Daily Trending
Promoted Tweet
Promoted Follower
Rs. 4.7 Lacs
1 Day Trend
CPE – Rs.20-22
CPE: Cost per Engagement CPF: Cost per Follower
CPF: Rs.25-35

6. • Spotlight
– Promotions help in visibility
• Custom Targeting
– Less Spillage
• Lead Generation Cards
– Native Call-to-ActionConversion to Visitors
Direct link with Twitter
No 3rd party invloved

7. • A minimum buy- in of Rs. 6.3 lacs
• A daily trend costs Rs. 4.7 lacs
• Low influence on the consumers, even though the reach is high
• Promoted stories are seen as Ads & hence ignored mostly

9. NO Minimum Pay-In NO Minimum Top-Up
No Time Line for utilisation
Daily Trending
Promoted Tweet
Promoted Follower

10. • Organic Marketing is Influencer Marketing
• Identifying the hotspots in the masses who essentially command a certain amount of
audience and enabling them to be the key drivers of conversations in any mark-com
• It is to leverage the Status of an Individual and make this individual our Brand
Evangelist

11. A keyword mapping tool is used to identify the right set of influencers
in the specific genre

12. Enthusiasticcontent creators
Niche content – Travel/Food/Solar
Real world celebs
Vir Das/Ranbir/Vikas Khanna
Command high influence
Not a celeb or Content creator
Pure-play Influence

13. • A finely tuned communication from the influencers, generates ripples of conversation
as compared to paid ads
• Has better impact as it is people conversing to people and WOM which is seeded
smartly
• People tend to trust influencers of a genre better as they stand as the digital brand
ambassadors of the brand online
• Consumers trust level is 92% with Brand Advocates
• The power of Community & its’ Beliefs
• Can be done Anytime, Anyday

14. • Mass Reach Out to Influencers cannot be scaled unless a good tool is available
• Needs advanced tracking tools
• No matter how large is the influencer, if the communication is not right, the effort
fails
• Takes time to build trust

15. fin