2. As our music video was designed to
fit into the indie-rock genre, we
needed to make sure that our
ancillary texts also followed the
genre’s conventions. For our digipak research we looked at other
album covers from similar artists to
our band.
3. We noticed that it was conventional for
indie-rock digi-paks to not actually feature
the artists themselves (unlike with pop acts)
and instead had graphics and illustrations
that represented the band.
4. For our digi-pak we used an illustration of a sad robot
(which seemed an obvious choice, considering this
was the name of the band). The fact that this image
was very clear in representing our band means that it
could be a motif for the band, used on merchandise
and tour tickets. The digi-pak also had a consistent
font style, which was red, to match the red in the robot
design. We chose to use a dark blue for our
background colour as we felt this looked more serious,
reflecting the focused nature of indie-rock music. We
used red font, as this is a colour which connotes
passion, and we wanted to convey a passion for music.
5.
6. The digi-pak design also worked well as the
design for our advert, as it was eye-catching,
and using the album cover promotes the
album and shows fans what they would be
looking for if they wanted to buy it.
To encourage our target audience to buy the
album, we used reviews from music
magazines such as ‘Q’ and ‘Kerrang!’ as they
are respected and popular with indie-rock
fans. The advert also tells fans where they
can purchase the advert, e.g. iTunes or HMV.
7.
8. Using the same design on both the advert
and the digi-pak means that they work well
together, and provide consistency
throughout our products. I think that it is
clear that our video and our ancillary
products belong to the same genre and are
effective together. However, I feel that it
would have been even more effective if we
had found a way to incorporate the motif of
the robot in the music video, or reflect the
emphasis on playing live in the digi-pak
design.
