Google was founded in 1998 by Larry Page and Sergey Brin. It is an internet and computer software company headquartered in Mountain View, California and provides services worldwide. Google's key products and services include search engines, advertising, productivity tools, enterprise products, and other software. Between 2007-2011, Google's total assets increased dramatically while total liabilities remained relatively low and share equity grew significantly. In 2012, Google planned to expand into new areas like tablets, television, phones and retail stores while enhancing existing services such as Google+, Chromebooks, self-driving cars and advertising campaigns.