20
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2009 THE FUTURE OF MEDIA IN THE DIGITAL AGE
il futuro dei media dell’era digitale
20 October 2009
Future Center di Telecom Italia
Nicola Greco - digital born
twittami.com - nicolagreco.com

INTERNET IS A
REVOLUTION
IN CONTINUOUS EVOLUTION
and everything is evolving with
People are evolving, too.
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8$0"&$'&$#0*3"#%".&92&/4"&.$,$/+*&6(-*.
.$,$/+*&*$0" $'&-"+*&*$0"
<= 10&2(3&.(#ʼ /&4+!"&$#/"-#"/5&2(3ʼ -"&(3/&(0&/4"&6(-*.7
<> 10&2(3&.(#ʼ /&+::"+-&(#&$#/"-#"/5&2(3ʼ -"&3#;#(6#7
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IN 10 YEARS
I’LL BE 26.
I’M 16 AND I (almost) ABANDONED
TRADITIONAL MEDIA
I can find the same things on internet, quicker
26
What about when I’ll be 26?
16
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FUTURE OF
COMMUNICATION
FROM STATIC PAGES TO TWEETS
STATIC PAGES BLOGS SOCIAL
NETWORKS
TWEETS WHAT’S NEXT?
$#/"-#"/&$'&"!(*!$#,

FUTURE MEDIA CONCEPT
We choose to get We choose to get
What we want Where we want

RADIO AND
TELEVISION FUTURE
DEVICE AND FORMAT WILL CHANGE
2009
DIGITAL TV TRANSICTION
2015
INTERNET TV TRANSICTION
<= I can choose to watch what i want and whenever i want
<> It’s already happening but most of the time videos are published by
users

BOOKS AND
ENCYCLOPEDIA
INTERNET IS FASTER AND ALWAYS UP TO DATE

INTERNET IS
EVERYWHERE AND
ALWAYS WITH US
THE FUTURE OF INTERNET IS IN MOBILE CONNECTIONS
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YOUTHS ARE
FUTURE ADULTS
UNDERSTANDING THEM MEANS
UNDERSTANDING FUTURE
Thank you!
Nicola Greco - digital born
twittami.com - nicolagreco.com
Photos are under Creative Commons: sminky_pinky100, antibioticos, gttexas

20
ottobre
!"#$%"&'"''$(#'
2009 THE FUTURE OF MEDIA IN THE DIGITAL AGE
il futuro dei media dell’era digitale
20 October 2009
Future Center di Telecom Italia
Nicola Greco - digital born
twittami.com - nicolagreco.com